Bikes Are Bigger Than the Bike Industry Thinks

What if bikes could transform cities, create economies, and solve problems nobody thought they were for? We're joined today by Peter Abraham, one of the most connected strategic minds in the bike industry, just ahead of Sea Otter Classic. We cover a lot of ground: the state of the bike industry after a brutal few years, why e-bikes are reaching people the legacy brands never could, what London and Paris figured out about infrastructure that LA hasn't, and why Bentonville might be the most important proof of concept in outdoor sports right now. Plus: the $21 million Scotland Mountain Bike Innovation Center, the LA Olympics bike infrastructure push, and why the brands at Sea Otter with just a tent and a couple of bikes on stands are leaving a lot on the table. Show Notes: Popfly for Brands: https://www.popfly.com?growsurf_campaign=jpeg2o&grsf=x4d7gg Popfly for Creators: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss   Peter Abraham: https://www.linkedin.com/in/peterabraham2/ Sea Otter Classic: https://www.seaotterclassic.com/ Bicycle Leadership Conference: https://www.bicycleleadershipconference.org/ People For Bikes: https://www.peopleforbikes.org/ Modern Elder Academy: https://www.meawisdom.com/ The Algorithm (Book): https://amzn.to/41ROQTg Rivian's e-Bike: https://ridealso.com/ Amsterdam, The Bike City: https://www.youtube.com/watch?v=DKbRL6Opifg Abundance (Book): https://amzn.to/4caqpFt Why Can't We Build Bike Lanes?: https://peterabraham.medium.com/why-cant-we-build-bike-lanes-1115b713a5cf Festival Trail: https://www.festivaltrail.org Runway Group: https://runwaynwa.com/ Scotland's MTB Innovation Center: https://www.singletracks.com/mtb-trails/thanks-to-a-21-million-investment-the-worlds-first-mtb-innovation-centre-is-breaking-ground-this-spring-in-scotland/ Atherton Bikes: https://www.athertonbikes.com/ BPC - Brand, Product, Content: Bicycle Diaries (Book): https://amzn.to/4e48iDA Barbarian Days (Book): https://amzn.to/4csxC4W Levrack: https://www.levrack.com Kitworks: https://alnk.to/hsyF2FO Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia