Billy Grace: When AI Moves the Budget, What's Still the Marketer's Job

from AWS - Smart Business Podcast · host AWS - Smart Business Podcast

Mitch Voskuilen (Billy Grace), with Albert Argenté Nordbeck (AWS), on what's still the marketer's job once AI distributes the budget and makes the creative, and whether "creativity comes back" is a real future or a comforting story. Recorded live at the AWS Summit in Amsterdam.

Episode metadata supplied by the publisher feed · Published Jun 30, 2026

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Billy Grace: When AI Moves the Budget, What's Still the Marketer's Job

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