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“冰雪营销”成品牌破圈的新流量密码？ episode artwork

EPISODE · Dec 12, 2025 · 4 MIN

“冰雪营销”成品牌破圈的新流量密码？

from 无梦品牌说

玛丽黛佳、兔头妈妈、劲酒、格力、小米、鸭鸭羽绒服、波司登、迪桑特越来越多品牌将营销和冰雪相结合。冰雪经济成为经济下行周期中，为数不多的新亮点，核心客群是25-35岁人群，也是品牌的核心群体场景 +品牌+人群=破圈。在小宇宙查看该单集文稿

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“冰雪营销”成品牌破圈的新流量密码？

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