Bird & Blend's Krisi Smith: I hated tea—but then I founded a multi-million-pound tea brand

In this episode of Tash Talks TV, Tash sits down with Krisi Smith, co-founder of Bird & Blend Tea Co., to discuss how she turned a love for creative blending into a disruptive, fast-growing tea brand with nearly 20 stores across the UK.Krisi shares:How she went from not drinking tea to building an innovative, flavour-first tea brandThe bold decision to open physical stores despite industry trends – and why it workedThe power of community, storytelling, and why customers fall in love with foundersNavigating a business partnership after divorce and maintaining a successful working relationshipThe realities of burnout as a founder, how it forced her to step back, and why learning to switch off was her biggest business achievementFrom selling tea at festivals and sleeping in a van to creating a beloved high street brand, Krisi’s journey is a lesson in resilience, passion, and knowing when to put yourself first.