[Biz]BtoBマーケティングとセールスの今後のあり方

from BtoBコミュニケーションとビジネス談話 - B2B Communication & B2B Business

この数回で話した、BtoBセールスの役割から、マーケティングの役割に拡張して話しました。マーケティングは市場全体を、セールスは個々の企業を見るという役割分担がありますが、両者は密接に連携し、互いの視点を持つことが重要です。AIの進化により、担当者は責任が大きな役割となるため、マーケティングとセールスが同じ視点を持ち、迅速な意思決定が実現できる、組織作りが鍵となると考えました。【どうでもいい話】高校野球【ご意見ご感想ボックスはこちら】⁠https://docs.google.com/forms/d/e/1FAIpQLSc9lSRqQ_ZJ3CGDWbwO5gIZ7BTH6pGX0ehpLRKXw7IZ4SuIiQ/viewform?usp=sf_link⁠#マーケティング #セールス #コミュニケーション #顧客視点 #コンテンツ #ビジネス #BtoB #BtoBマーケティング（提供：株式会社コロンバスプロジェクト　https://columbusproject.co.jp）

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[Biz]BtoBマーケティングとセールスの今後のあり方

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