Black Excellence, Business Lessons with Sharon Brindley

🥋 What does it really take to turn passion into a thriving business while staying true to your values?In this episode of Rolling Through Negotiations, Matthew yarn with Sharon Brindley a proud Yamatji Noongar woman, Founder/CEO of Jala Jala Treats, and serial entrepreneur behind multiple ventures including Cooee Café & Catering and TrapEase.Sharon shares her journey from starting out with raw enthusiasm to becoming an award-winning businesswoman who champions authenticity, diversity, and Black excellence. From the tough lessons of misplaced trust to the power of contracts, slowing down growth, and standing firm on values, Sharon opens up about the grit behind the glamour.We talk about:The early mistakes that became her greatest teachersWhy contracts and values are non-negotiable in businessBuilding relationships before making salesDiversity as strength in products, people, and partnershipsThe role of internal negotiation and learning to say noThis yarn is equal parts business insight, cultural pride, and straight-up honesty, a reminder that success isn’t overnight, it’s built step by step, with resilience and heart.Connect with Sharon on LinkedIn: https://au.linkedin.com/in/sharon-brindley🎧 New episodes of Rolling Through Negotiations drop every Thursday.Thanks for listening, peace and love to you, and until the next one, take care. OSS!Send in a question or comment via text. Support the RTN Podcast:If you find the podcast valuable and would like to support the work we’re doing  you can shout us a coffee. Every contribution helps us continue sharing important conversations around negotiation, community, leadership and resilience. Support is never required, but it is always deeply appreciatedDisclaimer: This podcast shares personal views and lived experiences only, it’s not legal, financial, or medical advice.If you are triggered by any content discussed in this episode and need support, please reach out to the following resources:Lifeline Australia: 13 11 14 Beyond Blue: 1300 22 4636 13YARN: 13 92 76 We acknowledge the Custodians of Country throughout Australia and recognise their continuing connection to lands, waters, and communities. We pay respect to Aboriginal and Torres Strait Islander Cultures, and to Elders past, present and future.