Black Friday Email Marketing for Family Photographers w/ Allison Hardy

Guess what percentage of a recent course launch came straight from a waitlist? 78 percent. In this episode, I'm sitting down with email strategist Allison Hardy to spill the tea on exactly how she built that number, and why your email list might be sitting on more Black Friday potential than you realize.Allison is an email strategist who helps business owners write highly strategic email funnels that actually sell, whether that's a course, a membership, a VIP day, or a coaching program. She's a returning guest speaker for our 2026 Black Friday Summit, and in this conversation she breaks down her exact waitlist strategy, the biggest misconception people have about Black Friday prep, and how service providers (not just digital product sellers) can use this same approach to fill their slowest months.What you'll hear in this episodeThe biggest misconception about Black Friday email marketing (and why waiting until November is costing you sales)The real difference between an email list that just sits there and one that's actually primed to buyThe three things that made Allison's waitlist convert at 78 percentAnd SO MUCH MORE! Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/black-friday-email-marketing-strategy-that-converts/▸ Get your free ticket to the Black Friday Virtual Summit: https://blackfridaysummit.com/Connect with Allison Hardy💻 Website 📱 Instagram Connect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and love.black friday email marketing strategy, email marketing for black friday, waitlist strategy for launches, black friday launch prep, email funnel for course launch, black friday summit 2026, email marketing for family photographers, how to build an email waitlist, black friday marketing for service providers, marketing cadence for photographers, email marketing for small business, black friday sales strategy, how to sell with email, email list monetization, presell photography sessions, Flodesk email marketing, black friday email sequence, waitlist conversion strategy, email marketing for online business owners Hosted on Acast. See acast.com/privacy for more information.