Blinded by the rights: Fifa's TV goldmine

This week on The SportBusiness Podcast, it's a World Cup preview special as Jonathan Rest is joined by Martin Ross, who - with passport and kilt at the ready - prepares to head out to the US with the Tartan Army. THE NEWSROOM: Two more sponsorship deals in controversial categories close out Fifa's World Cup programme, while there are a few last-minute TV contracts to sort. In non-football news, the PGA Tour makes a move on Australia and there are tax developments in Canada for Netflix, Amazon et al.INSIDE THE DEAL: Frank Dunne joins to share insights on his deep dive into the broadcast revenues driving the World Cup's commercial success. More inventory equals more cash, of course, but new income streams are also unlocked for the first time.AOB: Previewing a major winter sports federation presidential election, E1 racing in picturesque Dubrovnik and Golden Boot winners, past and present.You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube.Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.  Co-hosts: Jonathan Rest, Martin RossContributors: Frank DunnerEditor: Lumi LehmuskallioSources:Kraken deal adds to World Cup programmeExpressVPN joins Fifa’s World Cup sponsor rosterPGA Tour enters key LIV market with Australia deal | SportBusinessJas deal averts World Cup blackout in ThailandFifa reels in revenue from YouTube, TikTok firstsFifa earns China uplift as challenging Asia sales endIn Focus: Fifa World Cup | SportBusiness MediaWPP’s Copas replaces Basso as E1 CEO | SportBusiness Hosted on Acast. See acast.com/privacy for more information.