Blockchain in Advertising, a Super Bowl Game Changer.

On the 1st Episode of the 2nd Season of the Lerma Podcast #LoudAndClear, we talk with Reeve Collins to discuss how Blockchain could very well be the next big thing in advertising. Join our host Francisco Cardenas (Director of Digital Strategy, Lerma) in this conversation co-hosted by Ivonne Kinser (Head of Digital Marketing, Avocados From Mexico) and Kristian Bottini (Founder & CEO, 270B) where they layout out the approach that Avocados From Mexico will take on their Super Bowl digital ad campaign through digital innovation.  If you ever wondered how Blockchain technology can be applied to marketing, Reeve provides a good range of examples about how it can play a seamless role in media and brand storytelling using what he calls Smart Digital Objects (Vatoms). In hindsight, Reeve has been able to connect the dots, including cryptocurrency, throughout his career to bring innovation to the marketing and advertising industry. Coincidentally this is something that Avocados From Mexico lives by and has been doing year after year for the produce industry in collaboration with its agencies  Lerma and 270B to win the conversation during the Big Game.  Enjoy this groundbreaking episode that surely will inspire new ideas for your digital marketing strategies. Please follow us on Apple Podcasts, Spotify, Stitcher or your favorite podcast provider.  Produced by Joel Villarini & Francisco Cardenas Hosted by Francisco Cardenas Co-Hosted by Ivonne Kinser and Kristian Bottini