PODCAST · business
Loud And Clear
by Lerma Agency
Loud and Clear is a marketing and advertising podcast from LERMA/, a cross-cultural agency based in Dallas, TX. Each episode features candid conversations with industry leaders, creatives, strategists, and media professionals about the future of advertising, brand storytelling, digital trends, and multicultural marketing. If you're in advertising—or just obsessed with it—tune in and listen Loud and Clear.
Episodes
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Meet Sharon Toerek: Legal Paths to AI Compliance Profit
In this episode of the LERMA/ podcast Loud and Clear (Season 8), host Francisco Cardenas speaks with Sharon Toerek, a legal expert in advertising, marketing, and technology, about how AI is reshaping the creative supply chain faster than policy and contracts can keep up. They discuss how…
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Super Bowl LX. The Good, The Bad and The Ugly in Advertising
This episode of LERMA/’s Loud and Clear podcast, hosted by Francisco Cardenas, is a live video event with an audience at LERMA/ headquarters titled “The Good, the Bad and the Ugly,” where MC and moderator Bill Cochran leads a discussion of the latest Super Bowl ads in collaboration with Circulo...
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FemTech Revolution: Lindsay Davis on Asia's Untapped Market.
In this episode of LERMA/’s Loud and Clear podcast, host Francisco “Pancho” Cardenas speaks with Lindsay Davis, founder and CEO of One Bee Consulting and founder and CEO of FemTech Association Asia. Lindsay shares her path from multicultural advertising in Dallas to luxury and international...
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Omar Quiñones Joins LERMA: A Strategic Mind Shaped by Insight and Experience
In this episode of 'Loud and Clear,' Francisco Cardenas welcomes Omar Quiñones, the new Chief Strategy Officer at Lerma. Omar's extensive background spans from the field of psychology to the marketing realm, having held significant roles at major agencies like the Vidal Partnership, Crispin…
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Navigating Advertising Hurdles: Faith Vernick's Integration Approach
The podcast 'Loud and Clear' hosted by Francisco Cardenas features Faith Vernick, Executive Vice President and Head of Media Partnerships at Burson. Faith discusses her illustrious career in advertising, highlighting her work on iconic campaigns for brands like Oreo and Nissan. She elaborates on...
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Unskippable Part I: Partnerships talks with Hailey and Erica and the power of Sports for Brands
The podcast episode features a discussion with LERMA/'s Partnerships Director, Hailey Barns, and Partnerships Supervisor, Erica Hutchinson, on the intricacies of activating brands within the sports industry. The conversation covers the dynamic and ever-evolving nature of sports marketing,...
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From Hate to Love, Brendan Norman's Transformation in Advertising
In this episode of the Loud and Clear podcast, Francisco Cardenas welcomes Brendan Norman, co-founder of Classify, to discuss the fragmentation and inefficiencies in the programmatic advertising ecosystem. Brendan shares his background working with Facebook Audience Network and Unity's IPO,...
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Paco Conde Joins LERMA/: A New Era of Creative Excellence Begins
The LERMA/ podcast, Loud and Clear, hosted by Francisco Cardenas, features an insightful discussion with Paco Conde, the new Chief Creative Officer at LERMA/. He discusses his global experience, from his beginnings in Madrid to his tenure in London, Brazil, and Los Angeles, and the unique…
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The Price of Precision: Programmatic Trade-Offs with Victoria Garcia Galarza
In this episode of 'Loud and Clear,' host Francisco Cardenas discusses the complexities of programmatic marketing with Victoria Garcia Galarza, better known as VGG, from Causal. Together, they explore the importance of authentic brand voices, the perceptive capabilities of consumers, and the...
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The Truth About Selling Out, from an Advertising CEO
In this episode of the 7th season of Loud and Clear, host Francisco Cardenas speaks with LERMA/ founder and CEO Pedro Lerma, about his recent experience at the Cannes Lions Advertising Festival and his intriguing panel on 'How Selling Out Can Make for a Meaningful World.' The discussion delves…
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Borderline Genius: Dr. Kimberly Selber Redefines Advertising Education
In this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for…
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Advertising's Tough Love ❤️: Cairo Kenan Marsh on Reviving Industry Passion
In this episode of Loud and Clear, host Francisco Cárdenas interviews Cairo Kenan Marsh, an experienced advertising professional and founder of the agency relativ*. The conversation covers Cairo's journey from working at major agencies like DDB and FCB to starting his own agency in Japan. They...
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Kathy Hines is back: Building Authentic Connections and Future-Proofing Your Brand
Join Francisco Cardenas as he interviews Kathy Hines, a second-time guest and global brand strategist, on this episode of Loud and Clear. Kathy shares her perspective on howempathy and human connection are crucial for successful marketing. She emphasizes that while the label ofDEI is important,...
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Small Business, Big Impact: How to Get Noticed with Mickie Kennedy
Tired of your press releases getting lost in the noise? This week, Loud and Clear welcomes Mickie Kennedy, a PR innovator who "hacked" the system using creativity and storytelling. Mickey shares how he built e-releases from the ground up, and how you can use his methods to get your business...
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Work is Dead. Long Live Work! The Age of Debossification with Rishad Tobaccowala
Is your nine-to-five sucking the soul out of you? Do you dream of ditching your boss and joining the gig economy revolution? Then tune in to Loud and Clear, where advertising legend Rishad Tobaccowala throws down the gauntlet on outdated work models with his groundbreaking book Rethinking Work....
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From Powerless to Powerful: Navigating the Political Landscape of Branding with Julie Ross
In this episode of Loud and Clear, host Francisco Cardenas sits down with Julie Ross, Director of Cultural Fluency at LERMA/, to dive into her insightful white paper, "From Powerless to Powerful." Together, they explore the complex interplay between politics and branding, touching on how brands,...
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The Notebook LM Deep Dive: AI Hosts Unmasked with LERMA/s Digital Experience Team
What happens when AI-generated hosts discover they’re not real? In this episode of Loud and Clear, Francisco "Pancho" Cardenas and the digital team at LERMA/ explore this mind-bending concept through the Notebook LM Deep Dive podcast, where AI hosts face their own artificiality. The conversation...
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Swapping Ideas with the King of SwapCon: A Conversation with Founder Jason Won
In this episode of Loud and Clear, we dive deep into the world of SwapCon with its Founder and Creative Director, Jason Won. SwapCon is more than just Dallas’ biggest Swap, Sell, and Buy event; it's a space where community, culture, and creativity converge. Jason shares the inspiration behind...
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Gaming and Advertising: A Summer with the future of LERMA/
On this episode of Loud and Clear, host Francisco Cárdenas welcomes Abrianna González and Grey Needham, two summer interns at Lerma, to discuss their fresh perspectives on the advertising industry. Abrianna, from SCAD with a background in game development and visual effects, and Grey, a recent…
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Advertising Matchmakers: Transforming Agency-Client Relationships with Think Catalyst
On this episode of Loud and Clear, Francisco Cárdenas hosts a dynamic conversation with industry veterans Riccardo Ferraris and Vivek Kuchibotla, co-founders of Think Catalyst. Dive deep into the heart of advertising agency-client relationships and discover how Think Catalyst is…
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Breaking Boundaries: Alejandro Clabiorne on the Next Era of Advertising Innovation
Join Alejandro Clabiorne, Mediahub’s Worldwide COO, as he and Francisco "Pancho" Cardenas dive deep into the seismic shifts reshaping advertising. From the frontline of media evolution, Alejandro shares insider insights on AI’s impact, the creative revolution driven by digital, and the future of...
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Always be Dabblin’: A chat with Lerma’s own Brian Linder on Artificial Intelligence
On this episode of Loud And Clear, copy meets art meets technology in a conversation between one of the founders of the Loud And Clear podcast and longtime Creative Director, Matt Villanueva, and LERMA's award-wining Creative Principal Brian Linder. Check out the conversation as they discuss the...
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The Beer Chingón. A story of entrepreneurship with George Esquivel from Four Corners Brewing Co.
On this episode of Loud And Clear, we talk to George Esquivel. A passionate brand marketer who turned his passion into a brand to market. Come join us in a conversation about a brand built from the ground up, then sold to a Fortune 500 brewery, and reacquired in 2023. The co-founder and CMO of…
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AI🤖: Friend or Foe? a chat with Matt Villanueva
Join us on this episode of Loud and Clear as we dive deep into the dynamic world of advertising with a unique twist – the perspective of a Creative Copywriter, Matt Villanueva. Artificial Intelligence (AI) has been making waves in the advertising industry, but is it a friend or a foe for creative...
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Hispanic Market Power, a Book by Isaac Mizrahi
The CEO of Alma, arguably the most awarded Hispanic advertising agency in the United States, talks to us from the headquarters of LERMA/ in Dallas, TX about the launch of his book Hispanic Market Power, America's Business Growth. Learn from the author, Isaac Mizrahi, what motivated him to write…
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Racism and Discrimination in AI and a Good Way to Fight it. A chat with Rolf and Roscoe from LERMA/.
In an era where AI tools are revolutionizing various fields, the world of advertising and marketing is no exception. While Roscoe McGee and Rodolfo Ruiz immersed themselves in groundbreaking AI projects at the agency, they, alongside their innovative peers, identified a pressing concern: the…
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Artificial Intelligence with Gerónimo Ávila. Is it an Ad Agency Killer or Booster to Help Market Brands?
In this the 6th episode of the 5th season of Loud and Clear, we dive deep into the evolving world of artificial intelligence in the advertising sector with Geronimo Avila, the trailblazing CEO of Element and founder of Sonoro Media. As a digital pioneer in Mexico, Geronimo offers invaluable...
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Understanding Ad Fatigue: Why You Keep Seeing the Same Ads with Caleb Williams and Moe Chughtai
Join us in this insightful episode as we unravel the mystery of seeing the same ads repeatedly on streaming platforms like YouTube TV, Hulu, and Peacock. We sit down with Caleb Williams and Moe Chughtai, leading figures at MiQ, a forefront player in programmatic marketing. We delve into the...
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Mass Shootings in America: How Advertising Agencies Can Help through The Power of Persuasion with Sarah Allen & Pedro Lerma
Join us in this thought-provoking episode as we explore the potential of how advertising agencies could help combat the epidemic of mass shootings in the US. We sit down with Pete Lerma, founder of LERMA, and Sarah Allen, principal of brand planning, to discuss how creative minds in the ad…
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The Solution on Diversity, Equity and Inclusion in Advertising is not Written in Black & White. A chat with Reonna Johnson and Shannon Dunbar-Rubio.
Join us for a thought-provoking episode of our podcast, where we sit down with two dynamic women, Reonna Johnson and Shannon Dunbar-Rubio, to discuss the importance of diversity, equity, and inclusion in advertising. With their extensive experience in the industry, Reonna and Shannon offer…
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Building Digital Bridges in the Latin American Food Tech Industry: An Interview with Evelyn Gonzalez, VP of Marketing at Puratos
Welcome to the second episode of season 5 of the LERMA/Loud and Clear podcast, where we explore the intersection of advertising, marketing, and technology. This week, we are honored to bring you an in-depth conversation with Evelyn Gonzalez, the Marketing Vice President in the Consumer Goods...
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The Rise of Latino Leadership: The Inspiring Story of Jorge Ferraez and Latino Leaders Magazine
Join host Francisco Cardenas as he sits down with Latino Leaders Magazine founder Jorge Ferraez to hear the incredible story of how a small idea turned into one of the most comprehensive collections of Latino leaders' success stories in America. Tune in to "Loud and Clear" by LERMA Agency to…
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Victoria Petrella, from Agency to Client Side Over a Slice of Domino's.
On this episode of Loud And Clear, Victoria Petrella talks about how her journey from Argentina to the United States led her on a path that helped her become a successful advertising executive into a the client side. She is currently leading the Domino's Pizza brand as Vice President of...
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Claudia Romo Edelman, a Voice for Hispanics in America and a Plan of Action for Brands and Ad Agencies
On this episode of Loud and Clear, Claudia Romo Edelman founder of We Are All Human and The Hispanic Star inspires us on what Hispanics role is in America changing the perception that they are TAKERS to what they actually are MAKERS. Join us in this fast-paced, high-energy conversation and get...
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The Godmother of the Metaverse and a look into the future with Cathy Hackl
In this episode (S4:E4) of Loud and Clear we talk to Cathy Hackl as she explains her perspective on the evolution of the internet, specifically VR in the form of the Metaverse. Cathy is a futurist, author, and speaker who has collaborated with brands like Adobe, AT&T, Amazon, Microsoft, Nokia,...
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Do you speak Gen Z? Understanding a generation with Quim Gil
The Dallas, Texas-based advertising agency LERMA/ has published several white papers that give a unique point of view on the market and consumers based on research done in conjunction with The University of Texas. These studies range from generational differences and highlights, sexual…
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Influence is Your Superpower with Zoe Chance
Do you know how to use your superpower of influence as a force for good? On this episode of Loud And Clear join us on a conversation with Dr. Zoe Chance. Zoe is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. Her work has been…
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A Diversity, Equity and Inclusion tool for Marketers.
In the past few years, the buzz in the advertising and marketing industry has been loud, but not entirely clear to all. It has caused conversation, tension, and in some cases, even notable consequences as more and more groups start to speak up. We are talking about Diversity, Equity, and…
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Marketing With Purpose: A Simple Truth by Jan Van Mossevelde Global President of icebreaker.
The Global President of VF Corporation icebreaker, Jan Van Mossevelde, talks about how having a simple truth guide you allows this New Zealand clothing brand to bring ad agencies and partners into a well-defined strategy and reason to exist that moves this brand to be positioned from an activist...
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If Advertising is dying, for Ben James the Industry appears to be Ripe for Resurrection.
On this 5th episode of the third season of the Loud and Clear Podcast, Award-winning Creative Director, Inventor & Storyteller, Ben James joins in a conversation about the future of the Ad Agency structure and how to build teams that deliver work that is empathetic and powerful from the ground…
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Carl Jones talks Diversity, Equity and Inclusion and the Decolonization of Advertising.
Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States. On this episode…
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Jeff Kauffman talks WEB3 and the future of ad agencies in a tokenized world powered by Blockchain.
Where were you when Google Launched? What was your first post on Facebook? The first Youtube video you remember? Join Jeff Kauffman, the entrepreneur adman who recently founded Parachute, a WEB3 platform for brands and agencies. He's also the creator of $JUMP, the first tokenized industry...
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Empathy Marketing, a conversation with Kathy Hines from VF Corporation (Dickies)
The United States marketing scene is going through unprecedented changes that demand brands to connect with consumers by recognizing their diversity. That might be the word on the street and the highlight of the trending topics you see today, but Kathy Hines has been a marketer driven by empathy...
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Digital Fight Club: Mike Pratt connects heavyweight marketing executives to fight about trends, technology and marketing in the ring.
Advertising Disagreement? Want to take a different marketing approach for your brand? LET'S STEP OUTSIDE, BRAH! Or even better, step into the ring in one of the most exciting marketing events available today: Digital Fight Club. 🥊 Founder Mike Pratt, the modern Don King of marketing and...
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Trend Watching in the Age of COVID-19, with John Stallé
What can a 1948 Supreme Court case teach us about trends in 2021? In this episode of Loud And Clear we talk to John Stallé, a Digital Strategist and Thinker who questions the status quo, and takes a step back to offer his perspective on today's digital landscape. In this episode, Stallé goes back...
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Streaming Wars, a look Inside Pandora with Alberto Santiago Deida
It’s been 20 years since the launch of the "Music Genome Project," which most of us know as Pandora, the music streaming service. Our guest, Alberto "Berto" Santiago Deida, is the Creative Director at Studio Resonate/Pandora. Berto shares how Pandora pushes innovation and provides clients with a...
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Rishad Tobaccowala: Restoring The Soul of Business, staying human in the age of data.
“The Great Re-Invention is here. It is time to resurrect.” In this episode, we have the author, mathematician, business philosopher, and ex-publicis guru, Rishad Tobaccowala. Rishad began his advertising career in an agency with strong beliefs -- in a time when Leo Burnett was Leo Burnett and…
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The Big Reset. Diversity and Inclusion From Today On.
Today, people are doing lots of soul searching, and lots of eyes, minds, and hearts are opening as a result. Brands are also reexamining their roles in society. Have we done enough to promote equality? What else should we be doing? We are calling this “The Big Reset,” a look at how we should be...
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A Super Bowl Win for Avocados From Mexico at the Reggie Awards, a Chat between Aldo Quevedo and Jorge Ferraez.
On this special episode of Loud And Clear, Latino Leaders Magazine founder, Jorge Ferraez, connects with LERMA's Principal Creative Director Aldo Quevedo on a discussion that ranges from the ANA's (Association of National Advertisers) Reggie Award win for the Avocados From Mexico Super Bowl...
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Somewhere in the Messy Middle, Reigniting Brands (COVID-19)
Join us on Episode 4* of the second season of #LoudAndClear where Brand Planner Chris Owens pairs up with Chris Ferrel, Principal of Digital Strategy, who is no stranger to the show. They embark on a conversation about the role of ad agencies as the COVID-19 pandemic unfolds and as the United...
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ABOUT THIS SHOW
Loud and Clear is a marketing and advertising podcast from LERMA/, a cross-cultural agency based in Dallas, TX. Each episode features candid conversations with industry leaders, creatives, strategists, and media professionals about the future of advertising, brand storytelling, digital trends, and multicultural marketing. If you're in advertising—or just obsessed with it—tune in and listen Loud and Clear.
HOSTED BY
Lerma Agency
CATEGORIES
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Frequently Asked Questions
How many episodes does Loud And Clear have?
Loud And Clear currently has 64 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Loud And Clear about?
Loud and Clear is a marketing and advertising podcast from LERMA/, a cross-cultural agency based in Dallas, TX. Each episode features candid conversations with industry leaders, creatives, strategists, and media professionals about the future of advertising, brand storytelling, digital trends, and...
How often does Loud And Clear release new episodes?
Loud And Clear has 64 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Loud And Clear?
You can listen to Loud And Clear on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Loud And Clear?
Loud And Clear is created and hosted by Lerma Agency.
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