#בלי_פילטר. על גיוון בשיווק ובפרסום - פודקאסט מעלה

What this episode covers

קמפיין של המותג 'Oral-B' זכה במקום הראשון בתחרות הגיוון בשיווק ובפרסום 2021 והאות הוענק בבית הנשיא. שירלי קנטור מומחית אחריות תאגידית ושיווק חברתי בשיחה עם רוני וינדמן סמנכ"לית שיווק ומכירות בפרוקטר אנד גמבל על הנגשת מברשות שיניים חשמליות לכל ילד תוך קידום הגיינת הפה בקרב כלל גווני האוכלוסיה בישראל באמצעות קמפיין עסקי עם מסר חברתי ברור. פרוקטור אנד גמבל הגדירה לכל מותג משימה חברתית – והייחוד של הקמפיין הזה מציג ארבע משפחות ישראליות: חילונית, ערבית, דתית וזוג אבות. המהלך מציג שילוב של גיוון והכללה כחלק מקמפיין שיווק מסחרי שמייצר ערך כלכלי וחברתי.

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Frequently Asked Questions

How long is this episode of פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel?

This episode is 21 minutes long.

When was this פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel episode published?

This episode was published on January 2, 2022.

What is this episode about?

קמפיין של המותג 'Oral-B' זכה במקום הראשון בתחרות הגיוון בשיווק ובפרסום 2021 והאות הוענק בבית הנשיא. שירלי קנטור מומחית אחריות תאגידית ושיווק חברתי בשיחה עם רוני וינדמן סמנכ"לית שיווק ומכירות בפרוקטר אנד גמבל על הנגשת מברשות שיניים חשמליות לכל ילד...

Can I download this פודקאסט מעלה | Maala Podcast | people & stories behind business impact on society in Israel episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.