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【堤Series-EP4】IP專家Cynthia大咖傳授!專家IP如何正確被看見?用數據分析角度,找到你的獨特標籤,突破「專業是相對值,有感是絕對值」的專家定位智慧! - feat 事業品牌發展顧問 Cynthia episode artwork

EPISODE · Apr 14, 2025 · 33 MIN

【堤Series-EP4】IP專家Cynthia大咖傳授!專家IP如何正確被看見?用數據分析角度,找到你的獨特標籤,突破「專業是相對值,有感是絕對值」的專家定位智慧! - feat 事業品牌發展顧問 Cynthia

from 銷波快 | 一個圍繞在行銷Marketing 的隨便亂聊電台 · host Jayden & Lucas & Chair

預購《活成一道光:打造個人品牌的偉大航道》👉 https://www.books.com.tw/products/0011012416?sloc=main 推薦《個人品牌策略地圖一日課》👉https://nymph.oen.tw/events/2oYNJMu7PzXBfEi3cweaadTzHus (使用推薦碼JAYDEN01,可折抵1000元唷!) 哈囉大家好,阿波小編又來啦!這集我們可是下了重本,邀請到超級稀有寶可夢等級的品牌發展顧問 Cynthia 大駕光臨《銷波快》! 如果你是專業人士,但總是覺得自己的專業被埋沒、沒被正確看見,那這集你絕對不能錯過! Cynthia 大師不藏私分享「全方位定位」的祕密武器,用她的「人生時間軸分析法」幫你挖掘身上被忽略的獨特標籤! 天啊,她真的是把品牌定位變成一門精準科學,連數據分析都能派上用場! 想想看,連平常被視為弱點的「媽媽身分」,她都能轉化成個人IP的超級賣點,這技能我給滿分! 最讓阿波驚豔的是那句「專業是相對值,有感是絕對值」的獨門心法!原來專家行銷不是堆疊專業,而是找到讓目標受眾「有感」的獨特性啊! 更別提她教大家如何克服「冒牌者症候群」,還有如何善用AI當600塊的貼心小助理(而且不會有生理期哈哈)! 無論你是想打造個人IP、強化專家定位,或是尋找專家行銷的突破口,這集絕對讓你收穫滿滿!快來聽Cynthia如何拆解IP定位的無敵公式吧! ※本集內容: I. 開場介紹 再次邀請嘉賓Cynthia到節目 接續上次關於IP主題的討論 這次聚焦於專家IP的經營方向 II. 專家IP的價值與重要性 專家IP能讓專業被正確認識與看見 案例:家醫科醫師的細分專業 案例:保險顧問的不同專業領域 專家IP與一般網紅/創作者的差異 專家IP運用平台增加曝光,而非純粹自媒體 III. 專家IP成功經營的關鍵要素 A. 定位的重要性 品牌四大關鍵:定對位、找對人、說對話、做對事 全方位定位的要素 職業專業標籤 個性特質 服務流程 價值觀理念 即使同樣專業領域,仍能找出獨特性價值 B. 平台與表現機制的選擇考量 個人特質評估 鏡頭表達能力 時間資源評估 目標受眾分析 受眾年齡與平台相符度 情緒價值與功能價值傳遞 案例:陸隊長的第二曲線發展 C. 企業IP與個人IP的選擇 並非所有企業執行長都適合走台前 產品與KOC結合的替代方案 行銷目的與個人特質的匹配 IV. 品牌定位的實務方法 A. 人生時間軸分析法 梳理過去累積的標籤與經驗 案例:Cynthia從外商數據分析到品牌經理的轉變 "所有過去必有利於我"的概念 篩選出喜歡、擅長、可變現的標籤 B. 受眾反饋分析 訪問現有客戶,了解他們選擇的原因 調查潛在客戶對你的認知 找出不同群體評價的交集點 案例:Cynthia發現媽媽身份與親和力是關鍵差異點 V. 專家IP的實際開展建議 聚焦最大化效益的最小事件 克服冒牌者症候群(Impostor Syndrome) 從受到最多好評的領域開始 "專業是相對值,有感是絕對值" 尋求專家顧問協助 善用AI工具輔助內容產出 AI作為低成本助理的優勢 結合AI產出與個人風格的方法 VI. 結尾 Cynthia新書《活成一道光:打造個人品牌的偉大航道》介紹 書中結合理論、案例與實務練習 將一日課程內容轉化為書籍形式 強調品牌定位對行銷業者的重要性 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快:https://tinyurl.com/4vd4pphe 銷波快粉絲團:https://tinyurl.com/bdcxjjr9 Jayden: https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱:[email protected]

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預購《活成一道光:打造個人品牌的偉大航道》👉 https://www.books.com.tw/products/0011012416?sloc=main 推薦《個人品牌策略地圖一日課》👉https://nymph.oen.tw/events/2oYNJMu7PzXBfEi3cweaadTzHus (使用推薦碼JAYDEN01,可折抵1000元唷!) 哈囉大家好,阿波小編又來啦!這集我們可是下了重本,邀請到超級稀有寶可夢等級的品牌發展顧問 Cynthia 大駕光臨《銷波快》! 如果你是專業人士,但總是覺得自己的專業被埋沒、沒被正確看見,那這集你絕對不能錯過! Cynthia 大師不藏私分享「全方位定位」的祕密武器,用她的「人生時間軸分析法」幫你挖掘身上被忽略的獨特標籤! 天啊,她真的是把品牌定位變成一門精準科學,連數據分析都能派上用場! 想想看,連平常被視為弱點的「媽媽身分」,她都能轉化成個人IP的超級賣點,這技能我給滿分! 最讓阿波驚豔的是那句「專業是相對值,有感是絕對值」的獨門心法!原來專家行銷不是堆疊專業,而是找到讓目標受眾「有感」的獨特性啊! 更別提她教大家如何克服「...

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【堤Series-EP4】IP專家Cynthia大咖傳授!專家IP如何正確被看見?用數據分析角度,找到你的獨特標籤,突破「專業是相對值,有感是絕對值」的專家定位智慧! - feat 事業品牌發展顧問 Cynthia

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