Skip to content
PodParley
【波Series-EP1】個人IP vs 網紅，你了解品牌行銷前的定位重要性嗎？從IKIGAI理論教你找到品牌方向，4大絕招建立個人IP獲利之道！ episode artwork

EPISODE · May 27, 2024 · 24 MIN

【波Series-EP1】個人IP vs 網紅，你了解品牌行銷前的定位重要性嗎？從IKIGAI理論教你找到品牌方向，4大絕招建立個人IP獲利之道！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

個人品牌定位好書推薦 👉 https://tinyurl.com/ymkfz9sw 嗨嗨各位！阿波小編又來啦！ 眾所期待的新系列：波 Series，又將開啟新一季的行銷主題啦！ 波Series主要是探討行銷企劃和品牌經營的相關主題。我們會從專案規劃、執行到預算控管等行銷經營面的種種技術，為你一一解惑。這些可是行銷圈的內幕獨門秘技啊！ 今天阿波就要從品牌角度，來帶大家一窺行銷大咖的神祕面紗，探討個人IP與網紅的巨大差異！ 對於一般人來說，個人IP跟網紅就像是孿生兄弟，難分彼此。但你可知道「定位」將會是成敗的關鍵嗎？ 今天阿波就要從IKIGAI理論，教大家找到品牌方向，另外再傳授4大絕招，讓大家打造獲利無限的個人IP品牌！ 不管是你想在社群行銷、短影音行銷等平台上大展拳腳？別再被網紅的虛無飄渺給迷惑了，個人IP才是獲利的致勝關鍵唷！ 本集必聽！ 快Follow Up我們的頻道，掌握行銷祕技，輕鬆在個人品牌的領域大放異彩！讓阿波充當一下資深的行銷老手，告訴你如何在這片紅海中傲視群雄唷！ ※本集內容： I. 個人IP的重要性 A. 過去品牌經營模式是透過廣告行銷 B. 現在則是透過個人IP代言人推廣品牌 1. 消費者會因為喜歡代言人而認同品牌 2. 不做個人IP,品牌推廣難度會增加3-5倍 II. 個人IP經營的困難 A. 定位的重要性 1. 需與個人生活模式、專業相符 2. 避免做出違背個人真實形象的行為 B. 變現模式需考量 1. 內容需有持續性 2. 避免與原本吸引粉絲的形象產生落差 III. 個人IP經營的建議 A. 參考IKIGAI理論 - 找到生命意義 1. 做自己有熱情的事 2. 發揮自己的專業 3. 能獲得報酬 4. 符合世界需求 B. 個人IP定位需考量變現機制 1. 評估能否賺錢 2. 了解世界需求程度 IV. 總結 A. 個人IP經營需要長期規劃與耕耘 B. 需要找到符合自身的定位與變現模式 C. 本專題將持續探討個人品牌經營的細節 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

Episode metadata supplied by the publisher feed · Published May 27, 2024

Embed this episode

What this episode covers

個人品牌定位好書推薦 👉 https://tinyurl.com/ymkfz9sw 嗨嗨各位！阿波小編又來啦！ 眾所期待的新系列：波 Series，又將開啟新一季的行銷主題啦！ 波Series主要是探討行銷企劃和品牌經營的相關主題。我們會從專案規劃、執行到預算控管等行銷經營面的種種技術，為你一一解惑。這些可是行銷圈的內幕獨門秘技啊！ 今天阿波就要從品牌角度，來帶大家一窺行銷大咖的神祕面紗，探討個人IP與網紅的巨大差異！ 對於一般人來說，個人IP跟網紅就像是孿生兄弟，難分彼此。但你可知道「定位」將會是成敗的關鍵嗎？ 今天阿波就要從IKIGAI理論，教大家找到品牌方向，另外再傳授4大絕招，讓大家打造獲利無限的個人IP品牌！ 不管是你想在社群行銷、短影音行銷等平台上大展拳腳？別再被網紅的虛無飄渺給迷惑了，個人IP才是獲利的致勝關鍵唷！ 本集必聽！ 快Follow Up我們的頻道，掌握行銷祕技，輕鬆在個人品牌的領域大放異彩！讓阿波充當一下資深的行銷老手，告訴你如何在這片紅海中傲視群雄唷！ ※本集內容： I. 個人IP的重要性 A. 過去品牌經營模式是透過廣告行...

Distinct summary based on available episode metadata or transcript content.

Ready to play

【波Series-EP1】個人IP vs 網紅，你了解品牌行銷前的定位重要性嗎？從IKIGAI理論教你找到品牌方向，4大絕招建立個人IP獲利之道！

0:00 24:51

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Growth Triggers: Content Marketing & AI Luis Diaz Discover how to use your podcast to generate leads, sales, and influence in any market. On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients. Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting. Get in touch over on Instagram <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/luisr

Frequently Asked Questions

How long is this episode of 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台?

This episode is 24 minutes long.

When was this 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台 episode published?

This episode was published on May 27, 2024.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!