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【波Series-EP14】品牌故事這樣說，別讓品牌變空殼！3步驟挖掘品牌靈魂，從0到1打造讓消費者共鳴的品牌精神萃取術大公開！ episode artwork

EPISODE · Jan 13, 2025 · 23 MIN

【波Series-EP14】品牌故事這樣說，別讓品牌變空殼！3步驟挖掘品牌靈魂，從0到1打造讓消費者共鳴的品牌精神萃取術大公開！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

安安！阿波小編又來跟大家聊聊行銷的大小事啦！今天要來跟大家分享一個超級重要但超容易被忽略的話題 - 「品牌靈魂萃取術」！ 說真的，最近我看到太多品牌行銷都在玩包裝，光鮮亮麗的外表下卻是空蕩蕩的靈魂，這根本就是在談沒有感情的戀愛啊（咦）！ 所以這集節目，讓這些品牌規劃界的大神們，要來分享如何幫品牌找到他的「本命靈魂伴侶」！ 欸～不是在跟你開玩笑，我們會用一個超強的40年老店轉型案例，還有NVIDIA創辦人黃仁勳的真實故事，告訴你品牌精神該怎麼被挖掘出來。從最初的創業契機、遇到的關鍵問題，到最後品牌設計的每個細節，通通都藏著品牌的DNA！ 想知道怎麼讓你的品牌不只是一個商標，而是能讓消費者眼睛一亮、口袋自動打開的超強存在嗎？ 快來收聽這集《銷波快》，讓我們用輕鬆的方式，帶你挖掘品牌最深層的靈魂密碼！ 記得分享轉發給同樣為品牌行銷困擾的朋友們唷！ ※本集內容： I. 開場閒聊 討論 1 月時間過得很快 關於「光陰荏苒」的中文討論 尾牙活動的分享與感想 II. 主題:品牌行銷 Part 2 - 品牌初衷 A. 品牌初衷的重要性 為什麼要創立這家公司 需有重要的事件或契機 創立過程中的情緒因素 以 NVIDIA 創辦人黃仁勳為例 想要解決的問題 源自於自身發現或事件觸發 問題解決方案的發展過程 以慈濟為例說明 品牌代表的意義 創辦人賦予的品牌意義 以銷波快為例:提供免費行銷知識平台 品牌精神的一致性重要性 B. 品牌協調性 外界理解與品牌初衷的一致性 所有對外行銷需符合品牌精神 避免造成品牌不協調 C. 實際案例分析 40-50年老店轉型案例 老闆堅持品質的理念 重視原始口味的堅持 花費三年研發調理包 品牌精神的延續性 III. 品牌行銷實務應用 文案需符合品牌精神 包裝設計的重要性 價值傳遞給消費者的過程 IV. 結語 強調品牌靈魂的重要性 品牌初心與出發點的連結 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

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安安！阿波小編又來跟大家聊聊行銷的大小事啦！今天要來跟大家分享一個超級重要但超容易被忽略的話題 - 「品牌靈魂萃取術」！ 說真的，最近我看到太多品牌行銷都在玩包裝，光鮮亮麗的外表下卻是空蕩蕩的靈魂，這根本就是在談沒有感情的戀愛啊（咦）！ 所以這集節目，讓這些品牌規劃界的大神們，要來分享如何幫品牌找到他的「本命靈魂伴侶」！ 欸～不是在跟你開玩笑，我們會用一個超強的40年老店轉型案例，還有NVIDIA創辦人黃仁勳的真實故事，告訴你品牌精神該怎麼被挖掘出來。從最初的創業契機、遇到的關鍵問題，到最後品牌設計的每個細節，通通都藏著品牌的DNA！ 想知道怎麼讓你的品牌不只是一個商標，而是能讓消費者眼睛一亮、口袋自動打開的超強存在嗎？ 快來收聽這集《銷波快》，讓我們用輕鬆的方式，帶你挖掘品牌最深層的靈魂密碼！ 記得分享轉發給同樣為品牌行銷困擾的朋友們唷！ ※本集內容： I. 開場閒聊 討論 1 月時間過得很快關於「光陰荏苒」的中文討論尾牙活動的分享與感想II. 主題:品牌行銷 Part 2 - 品牌初衷 A. 品牌初衷的重要性 為什麼要創立這家公司 需有重要...

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【波Series-EP14】品牌故事這樣說，別讓品牌變空殼！3步驟挖掘品牌靈魂，從0到1打造讓消費者共鳴的品牌精神萃取術大公開！

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This episode was published on January 13, 2025.

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