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【波Series-EP28】產品漏斗設計沒做好，業績只能靠廣告撐？用「產品分層 × 品牌回流策略」 打造內容變現模型，突破成長瓶頸，建立高回購、高利潤的企業經營系統！ episode artwork

EPISODE · Jul 28, 2025 · 23 MIN

【波Series-EP28】產品漏斗設計沒做好，業績只能靠廣告撐？用「產品分層 × 品牌回流策略」 打造內容變現模型，突破成長瓶頸，建立高回購、高利潤的企業經營系統！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

《AI SEO寫作革命課》即將上線，立即領取折扣優惠 👉 https://www.surveycake.com/s/3RrKR 大家好，我是阿波小編！ 今天這集，我們要聊一個企業經營最不該「省略」卻最常被忽略的關鍵字：產品漏斗設計。 你是不是也遇過這種情況？產品好、廣告也燒不少，但業績始終靠流量硬撐，沒有回購、沒有利潤，甚至感覺越賣越虧？ 別怕！這集帶你從「產品分層策略」講起，解析什麼是闖樓街產品、短週期回購設計，怎麼建立一個讓客人買一次就想買第二次、第三次的品牌回流系統。 而且這不是口號，而是一套內容變現模型： 用對策略，讓企業從「一次成交」進化成「穩定收入引擎」，真正擺脫只靠燒錢才能活下去的困境！ 如果你正在優化你的AI SEO內容佈局，或是想重新建構你的整體行銷結構，這集就像行銷人必修的營運思維全攻略！ ※本集內容： I. 開場與週年活動公告 - 銷波快Podcast三週年活動正式開跑 - 問卷開放至 7/31，填寫即送： a.課程折價券 b.SEO初學者專屬教學（1小時） c.行銷AI指令庫（50組） d.課程搶先試看機會 - 邀請聽眾投稿三週年問題，可能在下集聽到你的名字！ II. 本集主題導入：行銷長該做什麼？一家公司行銷規劃的全貌 - 企業經營中的關鍵：行銷體系與結構 - 企業獲利60%來自老客戶的重要性 - 多數台灣企業忽略「產品漏斗」與「回流設計」的問題 III. 成熟企業應具備的產品與商業漏斗策略 A. 「開路產品」與產品漏斗的建立 定義「開路產品」：讓新客成為老客的第一道門檻產品 國外策略：以打平成本的產品吸引，再從第2、第3次消費獲利 B. Bundle策略與短時間回購策略 捆包加購：從1變3、從單品變套組，延長服務週期 七天內回購設計：建立品牌記憶與第二次信任 二次消費是老客戶經營的起點 IV. 行銷預算配置與品牌成長期策略 A. 不同企業階段的行銷重點 生存期：80%預算用於廣告與銷售 成長期：部分預算轉向SEO、社群、網站經營 成熟期：開始多平台布局（IG/TikTok/YouTube）、Email/LINE分眾經營 B. 精算行銷投資與現金流關鍵 廣告投資即時且高頻，需精算年預算與毛利率 行銷費用佔比建議：20–30% 強調企業經營核心能力：現金流管理＋數學能力 V. 台灣企業常見誤區與品牌倒閉主因解析 過度依賴爆品、無回流設計 常見倒閉兩大主因： 過度擴張 vs. 現金流周轉不靈 品牌經營=「燒錢＋燒時間＋燒人力」的綜合戰 VI. 結尾與行銷人勉勵 行銷系統建構是企業永續經營關鍵 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

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《AI SEO寫作革命課》即將上線，立即領取折扣優惠 👉 https://www.surveycake.com/s/3RrKR 大家好，我是阿波小編！ 今天這集，我們要聊一個企業經營最不該「省略」卻最常被忽略的關鍵字：產品漏斗設計。 你是不是也遇過這種情況？產品好、廣告也燒不少，但業績始終靠流量硬撐，沒有回購、沒有利潤，甚至感覺越賣越虧？ 別怕！這集帶你從「產品分層策略」講起，解析什麼是闖樓街產品、短週期回購設計，怎麼建立一個讓客人買一次就想買第二次、第三次的品牌回流系統。 而且這不是口號，而是一套內容變現模型： 用對策略，讓企業從「一次成交」進化成「穩定收入引擎」，真正擺脫只靠燒錢才能活下去的困境！ 如果你正在優化你的AI SEO內容佈局，或是想重新建構你的整體行銷結構，這集就像行銷人必修的營運思維全攻略！ ※本集內容： I. 開場與週年活動公告 - 銷波快Podcast三週年活動正式開跑 - 問卷開放至 7/31，填寫即送： a.課程折價券 b.SEO初學者專屬教學（1小時） c.行銷AI指令庫（50組） d.課程搶先試看機會 - 邀請聽眾投稿三週年問題，可能...

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【波Series-EP28】產品漏斗設計沒做好，業績只能靠廣告撐？用「產品分層 × 品牌回流策略」 打造內容變現模型，突破成長瓶頸，建立高回購、高利潤的企業經營系統！

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This episode was published on July 28, 2025.

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