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【波Series-EP3】每週更新7支Reels？Facebook 30天日更？完整剖析各大社群平台流量獲取關鍵，5大個人IP品牌經營戰略大公開！ episode artwork

EPISODE · Jun 10, 2024 · 24 MIN

【波Series-EP3】每週更新7支Reels？Facebook 30天日更？完整剖析各大社群平台流量獲取關鍵，5大個人IP品牌經營戰略大公開！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台

哈囉大家好，我是阿波小編！歡迎收聽《銷波快》！ 眾所期待的新系列：波 Series，銷波快又開啟新一季的行銷主題啦！ 波Series主要是探討行銷企劃和品牌經營的相關主題。我們會從專案規劃、執行到預算控管等行銷經營面的種種技術，為你一一解惑。這些可是行銷圈的內幕獨門秘技啊！ 前陣子我們討論過個人IP經營需要投注相當時間跟心力，但有多少人真的做到了呢？ 今天我們就來接著聊聊，到底要怎麼在IG、TikTok還有臉書這些大平台上打出一片天！ 從談談各平台的流量獲取策略開始，例如說Reels在IG是目前最紅的，所以得每週至少擠7、8支出來；但TikTok的競爭就更激烈了，內容相對要有創意點。 至於臉書就真的很辛苦，除非你天天發文不然根本就是凍僵的！ 不過，光靠高頻率更新是不夠的，本集內容我們還分享了5大必勝的個人IP經營秘技，讓我們的帳號不再像條死魚一樣，在社群海洋裡漂來漂去唷！ 絕對不能錯過我們這一集，快點跟阿波小編一起學習，打造出一個吸金超猛大IP吧！ ※本集內容 I. 引言 A. 歡迎 B. 回顧上一集內容 II. 個人IP經營目標和期望 A. 經營個人IP需要6-9個月的投入時間和精力 B. 不要期望個人IP能立即獲得收益 C. 個人IP的定位不能過於分散和雜亂 III. 當前主流社交媒體平台介紹 A. Instagram (IG) B. TikTok C. Threads 1. 平台的流量紅利期 2. Threads目前具有最大的破圈潛力 IV. 各平台內容更新頻率建議 A. Facebook(FB) 1. 缺乏流量紅利,需要高頻更新 2. 日更營(每天更新內容) B. YouTube 1. 重視內容穩定性 2. 建議每週/雙週更新 C. Instagram 1. Reels影片流量最大 2. 每週7-12支短影片 D. TikTok與Instagram短影片更新頻率類似 V. 平台內容營運策略 A. YouTube - 穩定公務員作風 B.Tiktok - 前期流量紅利門檻低,中後期容易撞檻 B. Instagram - 初期低流量,過渡期容易陷入瓶頸 C. Threads - 目前最自由,任何內容都有機會獲得流量 VI. 尾聲 A. 歡迎粉絲在粉絲團中互動 B. 下期節目預告 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

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哈囉大家好，我是阿波小編！歡迎收聽《銷波快》！ 眾所期待的新系列：波 Series，銷波快又開啟新一季的行銷主題啦！ 波Series主要是探討行銷企劃和品牌經營的相關主題。我們會從專案規劃、執行到預算控管等行銷經營面的種種技術，為你一一解惑。這些可是行銷圈的內幕獨門秘技啊！ 前陣子我們討論過個人IP經營需要投注相當時間跟心力，但有多少人真的做到了呢？ 今天我們就來接著聊聊，到底要怎麼在IG、TikTok還有臉書這些大平台上打出一片天！ 從談談各平台的流量獲取策略開始，例如說Reels在IG是目前最紅的，所以得每週至少擠7、8支出來；但TikTok的競爭就更激烈了，內容相對要有創意點。 至於臉書就真的很辛苦，除非你天天發文不然根本就是凍僵的！ 不過，光靠高頻率更新是不夠的，本集內容我們還分享了5大必勝的個人IP經營秘技，讓我們的帳號不再像條死魚一樣，在社群海洋裡漂來漂去唷！ 絕對不能錯過我們這一集，快點跟阿波小編一起學習，打造出一個吸金超猛大IP吧！ ※本集內容 I. 引言 A. 歡迎 B. 回顧上一集內容 II. 個人IP經營目標和...

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【波Series-EP3】每週更新7支Reels？Facebook 30天日更？完整剖析各大社群平台流量獲取關鍵，5大個人IP品牌經營戰略大公開！

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This episode is 24 minutes long.

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This episode was published on June 10, 2024.

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