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【波Series-EP6】為什麼小眾群體比大粉絲團更有價值？揭秘FB社團經營術：5萬人是關鍵！打造高轉化率的社群行銷3大策略！ episode artwork

EPISODE · Jul 8, 2024 · 23 MIN

【波Series-EP6】為什麼小眾群體比大粉絲團更有價值？揭秘FB社團經營術：5萬人是關鍵！打造高轉化率的社群行銷3大策略！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台 · host Jayden & Lucas & Chair

常用社群監控軟體推薦 👉 https://www.socialpilot.co/ 7/27 辛姐個人品牌一日課：創造個人品牌影響力，打造關鍵事業力 👉https://bit.ly/3KqrRWH 哈囉大家好！我是你們最愛的阿波小編～ 今天要來跟大家分享一個超級秘密的行銷武器：FB社團！ 你以為粉絲越多越厲害嗎？錯啦！銷波快這集要告訴你，為什麼5萬人的小眾群體比大粉絲團更有價值。 想知道如何打造高轉化率的社群行銷策略嗎？別擔心，我們不只教你玩轉FB Groups，還要讓你的Reels在社團裡發光發熱，打造個人IP！ 不管你是行銷新手還是老手，這集絕對讓你的社群行銷功力大升級。 快來聽聽我們的三大秘笈，讓你的短影音行銷也能乘風破浪！ ※本集內容： I. Facebook 社團營銷策略 A. Facebook 廣告目標變化 1. 新功能:讓人加入社團或追蹤 2. Facebook Pixel 技術介紹 B. 廣告成本變化 1. 流量目標 CPM: 70-150 元 2. 轉換目標 CPM: 300-1500 元 3. FB 內部 Pixel 成本更低 II. 為什麼建立 FB 社團 A. 社團特性 1. 成員高度相似 2. 系統認定為好內容,推薦給相似標籤的人 B. 社團擴散方式 1. 從有興趣的親朋好友開始 2. 比粉絲團更容易擴散 III. 社團 vs 粉絲團 A. 社團：討論、共鳴、找同溫層 B. 粉絲團：品牌、商店形象 IV. 小眾經營策略 A. "小眾其實不小"概念 B. 案例：BL漫畫社團(7000 人) C. 理想粉絲數量:約 5 萬 1. 超過 5 萬互動率下降 2. 建議分拆多個小群體 V. 社團經營優勢 A. 參與度高 B. 自然流量好 C. 真實性強 VI. 結論 A. FB 社團創造粉絲共鳴和同溫層 B. 小眾群體轉換率高 C. 建議維持 5 萬人左右,超過則分拆 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

Episode metadata supplied by the publisher feed · Published Jul 8, 2024

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常用社群監控軟體推薦 👉 https://www.socialpilot.co/ 7/27 辛姐個人品牌一日課：創造個人品牌影響力，打造關鍵事業力 👉https://bit.ly/3KqrRWH 哈囉大家好！我是你們最愛的阿波小編～ 今天要來跟大家分享一個超級秘密的行銷武器：FB社團！ 你以為粉絲越多越厲害嗎？錯啦！銷波快這集要告訴你，為什麼5萬人的小眾群體比大粉絲團更有價值。 想知道如何打造高轉化率的社群行銷策略嗎？別擔心，我們不只教你玩轉FB Groups，還要讓你的Reels在社團裡發光發熱，打造個人IP！ 不管你是行銷新手還是老手，這集絕對讓你的社群行銷功力大升級。 快來聽聽我們的三大秘笈，讓你的短影音行銷也能乘風破浪！ ※本集內容： I. Facebook 社團營銷策略 A. Facebook 廣告目標變化 1. 新功能:讓人加入社團或追蹤 2. Facebook Pixel 技術介紹 B. 廣告成本變化 1. 流量目標 CPM: 70-150 元 2. 轉換目標 CPM: 300-1500 元 3. FB 內部 Pixel 成本...

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【波Series-EP6】為什麼小眾群體比大粉絲團更有價值？揭秘FB社團經營術：5萬人是關鍵！打造高轉化率的社群行銷3大策略！

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