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【波Series-EP7】打造吸金Facebook社團的秘密武器：Campaign設計全攻略 - 社群經理必修課，從設計從入門到精通，3招瘋狂飆升互動率！ episode artwork

EPISODE · Jul 15, 2024 · 22 MIN

【波Series-EP7】打造吸金Facebook社團的秘密武器：Campaign設計全攻略 - 社群經理必修課，從設計從入門到精通，3招瘋狂飆升互動率！

from 銷波快 ｜ 一個圍繞在行銷Marketing 的隨便亂聊電台 · host Jayden & Lucas & Chair

常用社群監控軟體推薦 👉 https://www.socialpilot.co/ 7/27 辛姐個人品牌一日課：創造個人品牌影響力，打造關鍵事業力 👉https://bit.ly/3KqrRWH 哈囉大家好！阿波小編我又來啦！《銷波快》最新一集的超強內容又來來！ 想知道怎麼讓你的Facebook社團變成吸金機器嗎？那就千萬別錯過我們的Campaign設計全攻略！ 我們不只要教你從零開始設計Campaign，還要讓你成為社群行銷的大師！ 什麼？你說你是短影音新手？ 別擔心！我們的秘笈絕對適用於Reels和FBGroups！ 想打造個人IP？來聽聽我們的3招互動率飆升大法吧！ 不管你是行銷菜鳥還是老鳥，保證讓你學到欲罷不能！ 快來跟我一起成為社群經理的MVP吧！ ※本集內容： I. 介紹 A. 主持人: Lucas 和 Jayden B. 主題: Facebook 行銷特輯第三集 - Campaign 行銷 II. Campaign 的定義和概念 A. 行銷專用術語 B. 特定時間點的活動設計 C. 可自創的行銷活動 (如 618 購物節、雙11) III. Campaign 的類型和特點 A. 購物節型 1. 多種產品 2. 類似電商執行形式 B. 募資型 1. 不同時間點有不同價格 2. 案例: 愛莉莎莎 IV. 社團 Campaign 的應用 A. 線下活動 (如親子暑假出遊) B. 變現機制 (如與店家合作) C. 根據社團定位設計不同 Campaign V. Campaign 的運作模式 A. 策略應用 1. 貼文更新 2. 廣告投放 3. 客服機制 B. 階段性設計 1. 預告階段 2. 新品上架階段 3. 用戶回饋階段 4. 最後優惠階段 VI. Campaign 在不同領域的應用 A. Podcast 經營 B. 百貨公司促銷 C. 粉絲團活動 (如爬山月、家庭月、開學月) VII. 學習 Campaign 的建議 A. 參考傳統行銷企劃書 B. 思考整體銷售策略 VIII. 結語 A. Campaign 行銷的重要性 B. 預告下一集主題: 粉絲團的維護和運營 聯絡《銷波快》聊聊行銷 📆每週一 AM9:00 定期更新📆 ■快來逛逛我們荒廢的粉絲團👉👉 訂閱銷波快：https://tinyurl.com/4vd4pphe 銷波快粉絲團：https://tinyurl.com/bdcxjjr9 Jayden： https://tinyurl.com/2kx9h8cr 😍播客商業合作信箱：[email protected]

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常用社群監控軟體推薦 👉 https://www.socialpilot.co/ 7/27 辛姐個人品牌一日課：創造個人品牌影響力，打造關鍵事業力 👉https://bit.ly/3KqrRWH 哈囉大家好！阿波小編我又來啦！《銷波快》最新一集的超強內容又來來！ 想知道怎麼讓你的Facebook社團變成吸金機器嗎？那就千萬別錯過我們的Campaign設計全攻略！ 我們不只要教你從零開始設計Campaign，還要讓你成為社群行銷的大師！ 什麼？你說你是短影音新手？ 別擔心！我們的秘笈絕對適用於Reels和FBGroups！ 想打造個人IP？來聽聽我們的3招互動率飆升大法吧！ 不管你是行銷菜鳥還是老鳥，保證讓你學到欲罷不能！ 快來跟我一起成為社群經理的MVP吧！ ※本集內容： I. 介紹 A. 主持人: Lucas 和 Jayden B. 主題: Facebook 行銷特輯第三集 - Campaign 行銷 II. Campaign 的定義和概念 A. 行銷專用術語 B. 特定時間點的活動設計 C. 可自創的行銷活動 (如 618 購物節、雙11) III....

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【波Series-EP7】打造吸金Facebook社團的秘密武器：Campaign設計全攻略 - 社群經理必修課，從設計從入門到精通，3招瘋狂飆升互動率！

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This episode was published on July 15, 2024.

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