Bob Meers - Ex-CEO at Reebok & LuLulemon, CEO at Better for All | Creating a Brand that Impacts

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ Join Our Free Slack Community To Up-Skill Yourself: https://bit.ly/3IY8kwK ➡️ About The Guest Bob Meers is a highly accomplished CEO with a history of leading several prominent companies (LuLulemon, Reebok). Currently at the helm of Better for All, a unique line of PHBH home compostable bioplastic cups championing environmental sustainability, Bob brings a wealth of leadership experience to the organization.Previously, Meers served as CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a small yoga apparel business to a billion-dollar international public enterprise. Before that, Meers served as President & CEO of Reebok. During Meers’ 15-year tenure at Reebok, the company grew from $13 million to $3.5 billion in sales. ➡️ Show Linkshttps://www.instagram.com/betterforall_co/https://betterforall.co/ ➡️ Podcast SponsorsHubspot — https://hubspot.com/  ButcherBox - https://butcherbox.com/success (Code: success)Justin Wine - https://justinwine.com/ (Code: success)Indeed - https://indeed.com/claryThe Goal Digger Podcast - https://www.youtube.com/@jenna.kutcher/DeleteMe — https://joindeleteme.com/success (Code: success) NetSuite — https://netsuite.com/scottclary/Factor — https://factormeals.com/successpod50 (Code: successpod50)HelloFresh — https://hellofresh.com/50successpod (Code: 50succespod)Munch— https://www.getmunch.com/ (Code: success)ZBiotics — https://zbiotics.com/success (Code: success) ➡️ Talking Points00:00 - Meet Bob Meers01:13 - Evolving Values as a CEO04:27 - CEOs vs. Entrepreneurs06:51 - Riding Consumer Shifts08:21 - Effective Sustainability in Business11:17 - Barriers to Sustainability14:55 - Creating Premium Sustainable Products18:16 - Challenges in Sustainability24:46 - Sponsor: The Goal Digger Podcast25:29 - Taking a Sustainable Product to Market in 202328:03 - Commercializing Sustainable Products33:15 - Future of 'Better for All'34:15 - Changing Consumer Behavior38:56 - CEO Mindset Shifts44:06 - Connect with Bob Meers45:04 - Advice to a Younger Self45:34 - Defining Success with Bob Meers