Bodo Lang: Massey University marketing professor on Allbirds selling its assets for $68 million

Allbirds, the sustainable footwear maker co-founded by ex-All White Tim Brown, says it has sold its 'intellectual property and certain other assets' for $68 million. The process is expected to be completed by April 24, followed by a distribution to shareholders. Its fourth-quarter earnings call was cancelled and no financials will be released for the period. Massey University marketing professor Bodo Lang unpacks what went wrong with Allbirds - after the company began with such a strong start. LISTEN ABOVESee omnystudio.com/listener for privacy information.