BoK and Business of Law

Episode: 5 BoK "Being a lawyer is a profession, but running a law firm is a business.” Geoffrey Frost (Bondurant, Mixson & Elmore LLP), moderator of this third installment in the Body of Knowledge podcast series, kicks off the episode with a thought-provoking quote on the Business of Law. Listen along as Frost is joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute)to discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.