BoK and Marketing Management and Leadership

Episode: 12 BoK This edition of the Body of Knowledge podcast series covers the Marketing Management and Leadership domain. Guided by Trish Lilley (Fox Rothschild) with panelists Jill Clark (Bricker & Eckler) and Jim Durham (GrowthPlay), you will dive deep into this people-focused domain, gaining insight that will help you bring even more value to your firm. The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.