Bold LeadHERS | Episode 7 - Deb Muchmore and Gina Thorson

Lorri Rishar Jandron, MBA, Owner & CEO, EDGE Partnerships, along with Becky Burtka, VP of member engagement, Michigan Chamber, Lansing, MI. Co-Hosts of the new MBN show "BOLD LeadHERS" now into Episode 7. In this episode of Bold LeadHERS, they recently interviewed Deb Muchmore and Gina Thorson. Deb Muchmore: Background: For nearly three decades, Deb Muchmore has been a trusted advisor to business leaders across Michigan and the Midwest, guiding them through public affairs, crisis situations, and complex regulatory challenges. Her work spans diverse industries, including economic development, energy, natural resources, environmental stewardship, food processing and safety, and health insurance, making her one of the region’s most versatile and respected communications strategists. Deb is the owner of Deb Muchmore Consulting, LLC, but before she went off on her own she spent multiple years in the marketing business in and around Lansing after her graduation from Michigan State University. Questions: 1. As incoming chair of the MI Chamber, what is part of your vision & priorities for Michigan’s business community? 2. What are some of your regrets and what did they teach you? 3. You’ve expressed that you don’t see yourself as being a risk taker. How does that limit opportunities for you? 4. You’ve been called the “fixer” when trouble arrives. What’s the most memorable moment when you had to step in and turn things around? Gina Thorson: Background: Leadership Role: Gina Thorsen serves as President and CEO of Jacquart Fabric Products, the parent company of Stormy Kromer. She is the third generation of her family to lead the business and the first woman to hold the position in the brand’s 120‑year history. Stormy Kromer Brand: Stormy Kromer is best known for its original wool cap. Under Gina’s leadership, the company has grown into a full lifestyle brand offering outerwear, apparel, and accessories. More than 80% of the product line is manufactured in the U.S. and sold in over 800 retailers nationwide. Family Legacy: Jacquart Fabric Products was founded in 1958 by her grandfather, Robert R. Jacquart, originally making bank deposit bags in his basement. The company acquired Stormy Kromer in 2001, and Gina has carried forward the legacy while modernizing the brand for today’s market Questions: 1. You’re the first woman to lead Stormy Kromer in its 120‑year history. What did that mean to you personally? 2. What’s the boldest leadership decision you’ve made since becoming CEO? 3. Stormy Kromer is iconic for its wool cap. How do you keep a heritage product fresh and relevant for new generations? 4. What’s one challenge small businesses face today that you think doesn’t get enough attention?