BONUS: Behind-the-Scenes of the Rebrand for Grant Writing & Funding

Welcome to a special episode of Grant Writing & Funding! In this behind-the-scenes episode, Host Holly Rustick shares her journey from grant writing to coaching eager entrepreneurs on how to start their own grant writing businesses. She delves into her decision to rebrand and focus exclusively on teaching others to become successful business owners, uplifting women, and increasing their income. Holly discusses the impact her business has had on her life and the satisfaction she finds in coaching others. She emphasizes the importance of creating a brand that reflects the unique qualities and mission of a business and shares insights from her rebranding process. Join us as we explore the power of entrepreneurship, branding, and the journey towards creating a legacy business.What you’ll learn in this episode:Holly Rustick’s journey from grant writing to coaching and training entrepreneursHow she shifted her focus from grant writing to coaching others to start grant writing businessesWhy she decided to exclusively teach people to become business owners and write better grantsHer desire to uplift women and help them increase their income through entrepreneurshipA shift from on-demand courses to live coaching to strengthen her movement and missionHolly Rustick’s emphasis on creating a brand that reflects the unique qualities and mission of a business or organizationThe mission of creating a community where grant professionals have peace, profit, and a legacy businessImportance of understanding the brand’s results, transformation, and products when working with brand professionalsHighlighting the control and freedom that entrepreneurship provides compared to traditional employmentThe advice not to rush into branding without establishing a client baseRecommending starting scrappy and low-cost before considering a rebrandQuotables:“I really wanted to talk today a little bit about why we did a rebrand, what it all includes, because it’s not just, like, new photos, right, or new colors, but there’s a lot more behind the scenes than that.” “Colors, pictures, all of those things are really important. But it’s not just like, oh, what colors do I like? Oh, you know, let’s just grab some stock photos of people sitting at computers because I’m a grant writer.”“Our mission at Grant Writing and Funding is to create a community where grant professionals have peace, profit, and a legacy business.”ABOUT HOLLY RUSTICKGrant Writing & Funding (GWF) has a Global Movement to Secure $1 Billion in Grant Funding for Good and $30 Million in Grant Writing Businesses by 2030.  Holly Rustick, CEO of GWF, is leading the movement; a world-renowned grant writer with 20+ years of experience, bestselling author, and business coach for new and seasoned grant writers to replace their full-time income writing grants part-time from home through her signature programs: the Freelance Grant Writer Academy and the Grant Professional Mentorship.  Rustick is the host of the top grant writing podcast “Grant Writing & Funding” and the author of the Bestselling book, The Beginner’s Guide to Grant Writing. With an MA in International Political Economy,  past-president of the Guam Women’s Chamber of Commerce, serving on numerous boards of directors, Holly is also an unapologetic feminist. She lives on the island of Guam with her beautiful daughter, Isabella. CONNECT WITH HOLLY RUSTICK Website: https://grantwritingandfunding.com/ Resources mentioned in this episode:Free webinar, “Double Your Revenue: Hire a Part-Time Team Without Slashing Your Owner’s Pay” on July 24th at 4 pm – 5:30 pm EST.Grant Professional MentorshipFreelance Grant Writer AcademyOTHER RESOURCES:Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox.  https://grantwritingandfunding.com/Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorship RATE, REVIEW, & FOLLOW THE PODCASTFavor, please? If you love this podcast, would you please do me a favor and leave a review on iTunes or your podcast listener?This helps others find the podcast and I read each and every review!“Every time I listen to Holly’s show, I learn something” <– If that sounds like you, please consider rating and reviewing my show!Also, if you haven’t done so already, follow the Grant Writing & Funding podcast to get grant and freelance grant writing proven strategies and conversations in your podcast player every single week.Thanks for listening!Warmly,Holly RustickLeading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.