BONUS EPISODE- The Evolution of Natalie Franke’s Brand

Today I’ve got a very special bonus episode that I can’t wait for you to hear! On this episode I’m speaking with community leader & author Natalie Franke, who also happened to be my very first brand client ever! Natalie’s new website is HOT off the presses with a complete overhaul of her visual brand- we’re talking a fresh logo, color palette, typography, and spankin new brand photos by yours truly. In this rare interview-style episode, we’ll be diving into WHY Natalie chose now to overhaul her brand, how she got started (and how she’d MAYBE start in a different order the next time around), the messaging shift in her brand that was the main driving force behind so many of the visual elements, and why she went almost seven years between her last rebrand and this one. If you’ve yet to encounter the force of nature and heart that is Natalie Franke, she’s an author, community builder, neuroscience nerd and mama bear for small business.As one of the founders of the Rising Tide, the Chief Evangelist at HoneyBook, and author of Built to Belong, she leads tens of thousands of independent business owners while fostering a spirit of community over competition around the world.Resources mentioned:Natalie Franke - check out her new website!Rising Tide SocietyBuilt to Belong by Natalie Franke*Honeybook (get 50% off your first year with this link!)*The Happy Brand - Natalie's brand and website designer, Erinabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!