The Artisan CEO

PODCAST · business

The Artisan CEO

You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing! And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you. Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.

  1. 70

    Here’s why you actually procrastinate (it’s not bc you’re lazy)

    On this episode, we’ll be talking about procrastination- that frustrating habit we all wish we didn’t do of putting off til tomorrow what we likely could have done today. We’ll be digging into the psychology of WHY we dally, why it’s NOT usually a laziness issue, and how to pinpoint the deeper reasoning behind the delays to help you get unstuck and on your way towards the finish line.Resources mentioned:Cal Newport: https://calnewport.com/the-procrastinating-caveman-what-human-evolution-teaches-us-about-why-we-put-off-work-and-how-to-stop/Procrastination Psychology article: https://www.ie.edu/center-for-health-and-well-being/blog/procrastination-psychology-effects-causes-strategies/The Nature of Procrastination research paper: https://www.researchgate.net/publication/6598646_The_Nature_of_Procrastination_A_Meta-Analytic_and_Theoretical_Review_of_Quintessential_Self-Regulatory_FailureWhy People Procrastinate article: https://solvingprocrastination.com/why-people-procrastinate/Season 4, Episode 8 "My Marketing Playbook: https://podcast.abbygracephotography.com/s4-e8Abby's Instagram: https://www.instagram.com/abbygracespringmann/abbygrace.co/podcastCoaching with Abby: https://abbygracephotography.com/coaching

  2. 69

    Overthinking is Costing You Time + Money

    On this episode, we’ll be talking about what to do when you’re stuck at a roadblock or obstacle in your business and can’t see your way forward. We’ll be digging into why we end up frozen and how to move past analysis paralysis to get you unstuck and back on track.Resources mentioned:Brands That Book Podcast Episode: https://daveyandkrista.com/btb-abby-grace-episode-30/The Goal Digger Podcast: https://jennakutcherblog.com/80/Abby's Instagram: https://www.instagram.com/abbygracespringmann/abbygrace.co/podcastCoaching with Abby: https://abbygracephotography.com/coaching

  3. 68

    How to relocate your photography business - an interview with Angie McPherson

    On this episode, I’m interviewing fellow brand photographer Angie Janine, talking all about growing a photography business in a brand-new city. We’ll be covering the “quiet groundwork” Angie did before her recent move to a completely different part of the country, and her momentum-builder content strategy once she landed, and together we’re exploring the question, “If you had to start in a new market tomorrow, what should you do first?”Resources mentioned:Angie's website - https://angiemcpherson.com/Angie's Instagram - https://www.instagram.com/angiejanine/Angie's Podcast - https://angiemcpherson.com/podcastAbby Grace Instagram - https://www.instagram.com/abbygracephoto/abbygrace.co/podcast

  4. 67

    The Art of a Brand Story - an interview with Brittany Dewberry

    On this episode,  we’re diving into the art of telling your brand story. We’ll be covering what a brand story actually is, how it differs from your bio or elevator pitch, and how crafting yours can help you sell without ever feeling “salesy.” We’ll also be answering the question of “How do you talk about what you do without sounding like a walking resumé?”Resources mentioned:BRITEbrand Studio - https://britebrandstudio.com/Your Brand Story Blueprint - https://www.britebrandstudio.com/brandstoryBRITEbrand's Instagram - https://www.instagram.com/britebrandstudioAbby Grace Instagram - https://www.instagram.com/abbygracephoto/abbygrace.co/podcast

  5. 66

    7 Signs You’re Undercharging — And Losing Profit

    On this episode, we’ll be talking about the pricing red flags that MANY photographers are waving without ever realizing it. We’ll be covering how you’re probably undercharging, and why your clients actually WANT to pay higher prices for what you offer. Make sure you hit subscribe so you never miss an episode, as we get into the seven red flags you might be flying.Resources mentioned:Chair WhimsyChair Whimsy Instagramabbygrace.co/templateRest by Alex PangAbby Grace Instagramabbygrace.co/podcast

  6. 65

    Google Can’t Find You? SEO Magic with Sara Dunn

    On this episode, I’m talking with search engine expert Sara Dunn of Sara Does SEO all about how to get found on Google. Sara is dropping some serious wisdom and practical insight into steps you can take TODAY to increase your visibility on search engines, along with a few unexpected sources of traffic you’ve probably overlooked. Resources mentioned:Sara Does SEOSeason 4, Episode 8 - My Marketing PlaybookUbersuggestSara's InstagramAbby Grace Instagramabbygrace.co/podcast

  7. 64

    How you’re self-sabotaging your marketing

    On this episode, we’re talking about how you might be self-sabotaging your own marketing by clinging to the old, 'what used to work' marketing strategies of yore. We’ll be covering why what got you here won't get you there—and how to adapt a fresh approach you’re actually excited to walk out from week to week.Resources mentioned:Cal NewportSeason 3, Episode 2 - Go Home, Imposter Syndrome- You're Drunkabbygrace.co/podcast

  8. 63

    Let's restart (Season 6 trailer)

    We're hitting the "restart" button after a series of life events led to a six-month podcast hiatus- a quick explainer on where we've been and what's been going on, and why I'm all the more fired up as a result to get this podcast into your ears on a regular basis.

  9. 62

    Lessons from maternity leave

    On this episode, we’ll be talking about lessons learned from maternity leave. I’m a third-time mom but this was my first pregnancy, so I’ll be sharing my takeaways from my first postpartum experience during leave through the lens of a small business owner.Resources mentioned:Felix's Birth StoryTeddy's Birth StorySeason 5, Episode 4 - AI for Photographers - An Interview with Brittany Longabbygrace.co/podcast

  10. 61

    How to crush a podcast interview, with Aurora Gregory

    On this episode, we’ll be talking about how to crush a podcast interview with speaking coach Aurora Gregory- if you’ve been invited to be a guest on someone else’s show, listen up. Aurora’s dropping serious wisdom on how to serve well and leave a lasting impression on both the host and their audience, solidifying your position as an expert and a gracious guest.Resources mentioned:Aurora GregoryAurora Gregory InstagramPitch Your Brilliance - pitching template from AuroraAbby Grace Instagramabbygrace.co/podcast

  11. 60

    AI for Photographers - An Interview with Brittany Long

    On this episode, we’ll be talking about using AI to help streamline your business- from copywriting prompts to repurposing content, AI expert Brittany Long is walking us through through how to employ ChatGPT to get more done in less time, without compromising on quality or sound like a robot.Resources mentioned:Impact Driven AI - Brittany's websiteImpact Driven AI Instagramabbygrace.co/trainingAbby Grace Instagramabbygrace.co/podcast

  12. 59

    How to Prepare for Maternity Leave - An Interview with Yael Bendahan

    On this episode, I’m interviewing Yael Bendahan about how to prepare your business for maternity leave without losing all the momentum you’ve built up. We’re covering practical ways to bring in revenue as a service provider while you’re on leave, and how to insulate your business to weather the need to take time off, whether that’s for new kids, sudden family emergencies, or something else entirely. Resources mentioned:Yael BendahanManychatFranzYael's InstagramAbby Grace Instagramabbygrace.co/podcast

  13. 58

    Becoming a Creative Educator - An Interview with Laylee Emadi

    On this episode, I’ve got one of the leading voices on creative education, Laylee Emadi- in this conversation, we explore how to unearth your zone of genius as a new educator, testing material before you head for the stage, what makes for a strong speaker application, and so much more!Resources mentioned:Laylee EmadiCreative Educator ConferenceLaylee's InstagramAbby Grace Instagramabbygrace.co/podcast

  14. 57

    5 key takeaways from a $24k mastermind week

    On this episode, I’m sharing my five biggest takeaways from the in-person mastermind event I attended last month. We’ll be covering both tactical, practical advice I picked up as well as a couple larger mindset shifts I’ve had, and I’m sharing our plans for the podcast over the next few months!Resources mentioned:Alexis StonieaJulie ChenellAurora GregoryBrand Photography AcademyLighting The Brand SessionPrimed To Launch by Ashlyn Carterabbygracephotography.com/podcast

  15. 56

    Our Adoption Journey, Part 1

    On this episode, I’ll be sharing our experience of adoption with our first son! Our two boys, Felix and Teddy, both joined our family through the gift of adoption, and both have different stories in terms of how the process went, so I wanted to devote one episode to each of our boys’s stories in order to do them justice. Resources mentioned:Season 3, Bonus Episode: Our Story of InfertilityFelix's Birth StoryKindred Profile BooksEmily Gerald Photographyabbygracephotography.com/podcast

  16. 55

    What Donor Milk Taught Me About Marketing

    On this episode, we’ll be talking about what donor breastmilk taught me about marketing my small business! Little bit of an unconventional subject, but there’s a zinger of a lesson to be learned here that you don’t want to miss. Resources mentioned:Human Milk 4 Human BabiesIce Mule CoolersBrand Photography AcademyLighting The Brand SessionSeason 4, Episode 8: My Marketing Playbookabbygracephotography.com/podcast

  17. 54

    What to Do When a Launch Flops

    On this episode, we’ll be talking about a recent failure we experienced in business. Why it happened, what we’ve learned, and how we’re moving forward instead of staying stuck dwelling on what went wrong. Resources mentioned:Brand Photography AcademyLighting The Brand Sessionabbygrace.co/podcast

  18. 53

    How to Turn Off Work and Be More Present

    On this episode, we’ll be talking about how to turn off work when you’re not in the office in order to be more present for life happening around you. We’ll be covering the three practical steps I take to limit screen time to not only preserve time with my family, but to keep me from sinking into the endless loop of thinking about work 24/7. That’s a tall order as a small business owner, so let’s dig in.Resources mentioned:Atomic Habits by James Clear*Season 4, Episode 6: You Need an Email Signature- Here’s What to Put In ItDigital Minimalism by Cal Newport*Freedom Appabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  19. 52

    How Play Fuels Creativity- An Interview with Wendy Conklin

    On this episode, I’m speaking with Wendy Conklin of Chair Whimsy- Wendy is one of the most creative people I’ve ever met, one look at her website or socials and you’ll get exactly what I mean. Wendy is a chair designer and educator, and after being lucky enough to work with Wendy on the photographs for her recent book, I knew I needed to have her on the show to talk about the importance of PLAYING, something we so often deny ourselves, and how play fuels creativity. I learned so much during our conversation, I can’t wait for you to hear from Wendy!Resources mentioned:Chair WhimsyLife Whimsy by Wendy Conklin*Deep Work by Cal Newport*Rest by Alex Soojung-Kim Pang*Steven Covey Rocks VideoChair Whimsy InstagramChair Whimsy YouTubeChair Whimsy Blogabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  20. 51

    My Marketing Playbook

    On this episode, we’ll be talking about my marketing playbook! I’m spilling how and where I market my brand photography business, and I’ve been really intentional about making sure social media ISN’T my main source of attraction. Saddle up, because this episode is gonna be GOOD. Resources mentioned:Julie Chenell ArticlePortia JacksonBrand Photography AcademyLighting The Brand SessionUnsinkable Marketing Podcast

  21. 50

    My Year-end Planning Process

    On this episode, we’ll be talking about how to plan out your year in manageable, bite-size chunks so that you can actually make progress on those big goals you’ve been moving from one year to the next! We’ll be covering the exact process Matt and I use to run our own year-end meeting, the same one I teach my BPA students, so that you can head into January feeling capable and confident, instead of overwhelmed or listless. Resources mentioned:abbygrace.co/workshopTraction by Gino Wickman*The 12 Week Year by Brian P. Moran and Michael Lennington*Steven Covey Rocks VideoSeason 2 Episode 5: The most valuable 30 minutes of every weekThe Quarter Co by Dennah ReneeBrand Photography Academy*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  22. 49

    BONUS: 8.5 Years of Waiting, Redeemed

    On this episode, I’ve got some personal news that I’ve been waiting a really, really long time to share, and it still doesn’t feel real that I get to share this with you now!Resources mentioned:Bonus Episode: Our Story of InfertilityFit Mom to Be by Michelle Marie Fit

  23. 48

    You Need an Email Signature- Here’s What to Put In It

    On this episode, we’ll be talking about email signatures, because somehow in the year 2023, I STILL get emails from folks who don’t have one. We’ll be covering why you need one, and more importantly, exactly what needs to be included. I’ve got a link for my favorite Chrome plugin to keep your signature feeling polished.Resources mentioned:WisestampCanvaSeason 2, Episode 1: Yes, You DO Need Office Hours- Here's How to Do It abbygrace.co/podcast

  24. 47

    Recap: Beyond The Bridal Suite

    On this episode, I’m rounding up the biggest takeaways from last weeks’ Beyond The Bridal Suite challenge, a weeklong free lesson series teaching tired, burned out wedding photographers how to replace even just a few of their weddings with brand photography, without needing to book a hundred+ sessions. If you missed the challenge? Consider this your TLDR, cliff notes version!Resources mentioned:Brand Photography AcademySo Good They Cant Ignore You by Cal Newport**Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  25. 46

    Stop Waiting For Permission

    On this episode, we’ll be talking about how to stop waiting for permission before you go after the big goals on your dream list. I’m covering how to prep and pre-vet your ideas to give them the best chance of success, and why a “no” isn’t the end of the line.Resources mentioned:Branding FoundationsThis Is Marketing by Seth Godin*Jab, Jab, Jab, Right Hook by Gary Vaynerchuk*Brand Photography Academyabbygrace.co/challenge*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  26. 45

    Should I Run FB Ads for Photography? An interview with Ashley Braswell

    This episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about running paid ads for service-based businesses (something I’ve been dismissive of for a long time!). Spoiler alert, she totally changed my perspective on spending money on Facebook ads when it comes to high-ticket offers like brand sessions. Resources mentioned:The Paid Ad Academy - Ashley's websiteHey, How'd That Happen? PodcastThe Better Boost Frameworkabbygrace.co/podcast

  27. 44

    Recording Vocals for an EP- Here’s What I Learned

    On this episode, we’ll be talking about what it looks like to adapt your style or approach to fit the creative needs of a project- I recently had the opportunity to participate in recording sessions for a new single our church worship team just released, and along the way I learned a LOT about the importance of teamwork, flexibility, and humility, especially when listening back on the work we put in. Today we’ll be dissecting the uncomfortable-for-some truth of why your own personal photographic style isn’t always king when it comes to the work you do for your clients.Resources mentioned:Children & Kin EP (Spotify)Children & Kin EP (Apple)Children & Kin EP (YouTube)Save & Send (Spotify)Save & Send (Apple)Save & Send (YouTube)Adam AginPre-Shoot QuestionnaireBrand Photography AcademyLighting The Brand SessionRCC Music (Spotify)RCC Music (Apple)RCC Music (YouTube)abbygrace.co/podcast

  28. 43

    Sales Call Mindset Hurdles

    On this episode, we’ll be talking about the S-word- Selling. It’s a topic that makes a lot of artists want to hide or take a shower, but what if I told you that your prospects actually WANT you to sell to them? We’ll be covering the main hurdles photographers face when it comes to selling and how to finally get over them so you can serve your clients and get paid well for it.Resources mentioned:This Is Marketing by Seth Godin*Branding FoundationsDarnyelle Jervey HarmonBrand Photography AcademyLighting the Brand Sessionabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  29. 42

    Happy Birthday TACEO!

    On this episode we’re celebrating the podcast’s first birthday with a look at lessons learned from my first year of podcasting, and where we’re planning to take the podcast in year 2! Resources mentioned:Brands That Book PodcastThe Goal Digger PodcastUnsinkable MarketingJon AcuffYeti MicShure MicIsolation Shieldabbygrace.co/podcast

  30. 41

    How to Receive Criticism

    On this episode, we’ll be talking about how to receive criticism, whether that’s constructive criticism or… less than constructive. We’ll be covering how to process feedback that makes you feel sick, glean what you can, and keep it from completely consuming you for days on end.Resources mentioned:Season 3, Episode 2: Go home, Imposter Syndrome- You’re Drunkabbygrace.co/podcast

  31. 40

    Why I Joined a Mastermind

    On this episode, we’ll be talking about the concept of masterminds- we’ll be covering what they are, why I joined one, and what to look for in a mastermind you’re considering signing up for.Resources mentioned:Deep Work by Cal Newport*Season 1, Episode 9: The most valuable 30 minutes of every weekUnsinkable Marketing podcastabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  32. 39

    When to Update Your Brand Photographs

    On this episode, we’re talking about reading the signs of when it’s time to update your brand photographs- this episode is for anyone who runs a creative small business, whether you’re a photographer, copywriter, calligrapher, butcher, baker, or candlestick maker. We’ll be covering the telltale signs that you need an appointment with your brand photographer, so you can keep your brand assets fresh and your audience engaged. Resources mentioned:2019 Self Portrait SeriesSarah Brandshaw Photography Brand Photography AcademySeason 1, Episode 12: Ditch the Social Media Hamster WheelWhy Getting New Things Makes Us Feel So Good: Novelty and the BrainAshlyn WritesPowerplayers [email protected]/podcast

  33. 38

    Working with Your Spouse

    On this episode, we’ll be talking about running a business with and working alongside your spouse! I’m so grateful my husband Matt is joining me for this episode- we’ll be covering how we made the decision to work together, how it started, how it’s going, and lessons learned along the way. Buckle up- this is a good one.Resources mentioned:Success Beyond The Lens our Virtual Assistant companySeason 2, Episode 12: How we’re handling childcare as WFH entrepreneursLifetime Fitnessabbygrace.co/podcast

  34. 37

    How to Onboard Your Brand Clients

    On this episode, we’ll be talking about onboarding new brand clients- how to welcome them into your pipeline and set you both up for success, resulting in a noticeable improvement in their experience AND the final product. And the best news is that you can almost completely automate the process!! Resources mentioned:Honeybook (get 50% off your first year with this link!)*Commercial or Stock Photography Template from The Contract Shop*CalendlyAcuityClient Welcome GuideSeason 2, Episode 4: How To Send *And Receive* Fewer Emailsabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  35. 36

    How to Have Great Conversations at Conferences

    On this episode, we’ll be talking about how to have great conversations at conferences and in-person industry events. We’ll be covering the do’s and don’ts of conversation-starting questions, and I’ve got a list of ten great starters to help you have more in depth, impactful conversations, even if it’s the first time you’re meeting someone.

  36. 35

    Bonus Episode: Our Story of Infertility

    On this episode, I’ll be sharing our story of infertility- the pain and sorrow, but also the hope and joy that we found as a result. I’ll be covering our journey from beginning to try for a family, through the medical treatments we pursued, through where we are today. So, welcome to a very non-traditional episode of the podcast- I hope it encourages you. Thanks for listening- it’s been a joy to share our story up to this point with you. if you’d like to follow along with our journey, you can find me on Instagram @Abbygracephoto.

  37. 34

    Top 5: Worst Investments I’ve Made in Business

    On this episode, we’ll be talking about the worst investments I’ve made in my dozen+ years of business! We’ll be covering my biggest regrets when it comes to AGP dollars I’ve spent, and the one investment that may have been a waste of money during my wedding photography days, but that I’d probably still choose to spend on now that I’m a brand photographer.Resources mentioned:Influence by Robert Cialdini*The Consistency Course by Katelyn JamesDavid Abel PhotographyKat SchmoyerSeason 1, Episode 6: How To Get Your First Clientabbygrace.co/masterclass - The AGP Lighting Course waitlistabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  38. 33

    Top 5: The Best Money I’ve Spent on My Business

    On this episode, we’ll be talking about the best investments I’ve made in my business over the last 13 years…. We’ll be covering where I’ve spent the most money, how it’s paid off, and which investments I’ll be prioritizing this year.Resources mentioned:Tonic Site Shop*Podcast Launch Bestie by Angie JordanPowerplayers Club by Adrienne Richardson (Home Team ADvantage DIY was a course open during Black Friday 2022)Primed to Launch* by Ashlyn Carter (click the banner at the top to access PTL!)Brand Photography Academyabbygrace.co/lighting - The AGP Lighting Course waitlistabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  39. 32

    Nine Hacks to Travel Easier as a Photographer

    On this episode, we’ll be talking about travel hacks for brand photographers! We’ll be covering both the best and worst practices I’ve found for traveling long distances for client work, and I’ll be answering the question “how do I make sure I arrive with all my gear in tow and intact?”Resources mentioned:Showit*Season 2 Episode 3: Want to Book More Travel Shoots? Here's Your RoadmapCanvas bag from L.L. BeanPelican 1615Air*Think Tank Shape Shifter backpack*Impact LKB-RCS Light Kit Rolling Bag*Chase United Club Business Card* (Click on "Are you a small business owner?" in the top, right-hand corner)TSA PreCheck (Pro Tip: An airline credit card will most likely cover the cost)Global Entry (Pro Tip: An airline credit card will most likely cover the cost)Apple AirTag*Hill & Usher Package Choice Insuranceabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  40. 31

    What a Princess Race Taught Me About Business

    On this episode, we’ll be talking about what running 19.3 miles through the Walt Disney World parks taught me about running a business. I’ll be sharing how I finally learned to stop looking over my shoulder, and why I’m actually proud of finishing slower for this year’s race than I did the year before.”Resources mentioned:Brand Photography Academyabbygrace.co/podcast

  41. 30

    Go Home, Imposter Syndrome- You’re Drunk

    On this episode, we’ll be talking about imposter syndrome, that insidious little voice that, if left unchecked, can do untold damage to your business. We’ll be covering how to recognize imposter syndrome at work, the unexpected perks of that voice, and how to stop the “oh my gosh, I’m a complete fraud” spiral when you’re in the midst of a crisis.Resources mentioned:Wired Article: Why the Human Brain Is a Poor Judge of Risk"D. Michele PerryBrand Photography Academyabbygrace.co/podcast

  42. 29

    Top 5: Automations for Brand Photographers

    On this episode, we’ll be talking about the automations that every brand photographer needs built into their business to create a better client experience and stop wasting precious time and energy. We’ll be covering the top 5 automations we use in our business, and the software you can use to implement the same time-saving processes in your own business.Resources mentioned:Season 2, Episode 2: CEOs Don’t Do Coffee RunsSeason 1, Episode 10: Six SOPs That'll Save Hours of TimeHoneybook (get 50% off your first year with this link!)*Brand Photography AcademyCalendlyClient Welcome Guide TemplatePre-shoot QuestionnaireZapierabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  43. 28

    BONUS: My Experience at the Marketer’s Heart Conference

    On this episode, I’m sharing my review of the Marketer’s Heart 2023 conference that I just attended! We’ll be covering who the conference was for, what I thought of the whole thing, my main takeaways from some of the speakers, and what kind of conference you might want to consider attending this year. Resources mentioned:WPPIMarketer's Heart ConferenceFunnel GorgeousFG Funnels*Wendy ConklinJordan GillDarnyelle Jervey HarmonKristin Ingram, Bookkeeper Training SchoolTopsie VandenboschAshlyn CarterAdrienne RichardsonSpark ConferencePas de Deux conferenceBrand Photography Academyabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  44. 27

    How We’re Handling Childcare as WFH Entrepreneurs

    On this episode, we’ll be talking about how we’ve approached childcare as small business owners who work from home! I’m detailing how our childcare situation has evolved from being childless to having one, then two, and how we’ve gradually incorporated more outside help as our kids get older.Resources mentioned:Felix's adoption storyTeddy's adoption storyBrand Photography Academyabbygrace.co/surveyabbygrace.co/podcast

  45. 26

    "But I'm a *Natural Light* Photographer!"

    On this episode, we’ll be talking about lighting! More specifically, I’m addressing artificial lighting. We’ll be covering the basic equipment EVERY photographer needs to have in their gear bag, and the foundational knowledge that every professional photographer needs to possess in order to serve your clients, no matter what kind of weather mother nature decides to serve up on the day of a shoot!Resources mentioned:Katelyn James one-light set-up videoInverse Square Law explanationBrand Photography Academyabbygrace.co/gearabbygrace.co/podcast

  46. 25

    BONUS EPISODE- The Evolution of Natalie Franke’s Brand

    Today I’ve got a very special bonus episode that I can’t wait for you to hear! On this episode I’m speaking with community leader & author Natalie Franke, who also happened to be my very first brand client ever! Natalie’s new website is HOT off the presses with a complete overhaul of her visual brand- we’re talking a fresh logo, color palette, typography, and spankin new brand photos by yours truly. In this rare interview-style episode, we’ll be diving into WHY Natalie chose now to overhaul her brand, how she got started (and how she’d MAYBE start in a different order the next time around), the messaging shift in her brand that was the main driving force behind so many of the visual elements, and why she went almost seven years between her last rebrand and this one. If you’ve yet to encounter the force of nature and heart that is Natalie Franke, she’s an author, community builder, neuroscience nerd and mama bear for small business.As one of the founders of the Rising Tide, the Chief Evangelist at HoneyBook, and author of Built to Belong, she leads tens of thousands of independent business owners while fostering a spirit of community over competition around the world.Resources mentioned:Natalie Franke - check out her new website!Rising Tide SocietyBuilt to Belong by Natalie Franke*Honeybook (get 50% off your first year with this link!)*The Happy Brand - Natalie's brand and website designer, Erinabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  47. 24

    Scarcity v. Abundance Mindset

    On this episode, we’ll be talking about the biggest mental hurdle I’ve encountered as a business owner- the scarcity vs. abundance mindset. I’m not normally one to talk about something as wooly as mindsets, I’m a fact-loving fiend, but there’s research to back-up WHY a mindset of abundance leads to higher levels of satisfaction and happiness. I likely would have quit my business years ago out of sheer discouragement if it weren’t for this crucial shift.Resources mentioned:Small Business Association StatisticsNatalie FrankeRising Tide SocietyBuilt to Belong by Natalie Franke*Season 1 Episode 4: Why I Left the Wedding Industry"Schools Are Looking at All Alternatives to Avoid Suspending Students"Rapt by Winifred Gallagher*Deep Work by Cal Newport*abbygrace.co/abundanceabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  48. 23

    Stop Working During Vacation: Here’s How

    On this episode, we’ll be talking about how to STOP working during vacation! I’m recording this episode in December and a lot of us are currently looking forward to an end of the year hiatus. But I would argue that it doesn’t really count as vacation if you keep sneaking peeks at your laptop and work apps. So on this episode, we’ll be covering how to prepare your inbox and your clients for time away from the office, so you can come back from vacation rested and refilled. Resources mentioned:Season 2 Episode 1: Yes, You DO Need Office Hours- Here's How to Do ItRest by Alex Soojung-Kim Pang*Honeybook (get 50% off your first year with this link!)*Lastpassabbygrace.co/vacationabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  49. 22

    Do You Actually Need an Email List?

    On this episode, we’ll be talking about email lists. They seem to be spoken about as an absolute necessity for small business owners, so today, we’ll be exploring whether or not that’s true, talking through the purpose of a list, so you can decide whether or not it’s time to start collecting email addresses from your audience members.Resources mentioned:Brand Photography AcademyAbby Grace ShopRachel Hudgins PhotographySarah Bradshaw PhotographySeason 1 Wrap-Up: Here’s what I’ve learnedBiossanceCal NewportAshlyn Writes The Perfect Welcome SequenceMailchimpActiveCampaignConvertkitFlodesk (Get 50% off your first year using this link)*FG Funnels*Trelloabbygrace.co/podcast*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love!

  50. 21

    Refilling Your Tank When You’re Burned Out

    On this episode, we’ll be talking about burnout- how you got there, why you and I both know you can’t stay there, and how to get out of it. We’ll be walking through several steps you can take to galvanize your work and your soul back to a place of inspiration and creativity, and how to avoid getting there in the first place in the future.Resources mentioned:"Job burnout: How to spot it and take action" from the Mayo ClinicSeason 2 Episode 2: CEOs Don’t Do Coffee Runs- Knowing When to OutsourceSeason 1 Episode 10: Six SOPs That'll Save Hours of TimeGetawayVRBOAirbnbabbygrace.co/podcast

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ABOUT THIS SHOW

You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing! And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you. Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.

HOSTED BY

Abby Grace Springmann

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