BONUS: How Brands Benefit from Attending Events - Advice for Brands, Agency, and SaaS

Why Go to Events? | Bonus Episode of the ASOM Pod. Recorded live in Dallas, TX - Subsummit 2024. Learn more about SubSummit at https://www.subsummit.com Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://asompod.com⁠⁠⁠⁠⁠⁠⁠⁠ In this live episode of the ASOM Pod, the hosts Jimmy Kim (CIO and founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of Ecommerce at Oma’s Pride)dive into the importance of attending industry events. We discuss the value of in-person connections, networking strategies, and key takeaways from their experience. From Brand Operator and Marketers, to Agency, to SaaS, the conversation highlights the benefits of building genuine relationships over simply seeking new customers, adapting to changing business environments, and setting actionable goals for event participation. - Live event experiences - How to set goals for live events - Best practices for maximizing live events - How to approach others at events - Andriod vs iphone Tune in to learn more about maximizing your event experience, building a community, and gaining tactical insights to push your business forward. Big thanks to https://insense.pro for sponsoring the pod. Tap into over 20,000 micro influencers to create UGC content for your advertising and social media today! 00:00 Introduction and Banter 00:30 Welcome to the ASOM Pod 01:02 Meet the Hosts 02:38 Discussing the Value of Events 03:27 Bryan's Perspective on Events 05:12 John's Experience and Goals 07:30 Amir's Insights and Community Building 10:05 The Importance of Relationships 13:17 Setting Goals for Events 18:47 Shifting Mindsets: From Product to People 19:38 Key Takeaways from the Even t20:18 Building Relationships and Vendor Management 20:45 Innovative Referral Strategies 22:35 Personalization to Reduce Churn 24:33 Insights from Subscription DTC Brands 25:40 Favorite Moments from the Event 30:08 Event Hacks and Maximizing Takeaways 33:24 The Power of Community