ASOM Pod

In this final episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down together one last time to say goodbye.After almost two years of recording, debating, and laughing the guys talk candidly about the decision to end the pod. They get real about the time, money, and energy it takes to produce a show at this level, how it started to compete with their businesses and personal lives, and why it felt like the right moment to step away.There’s a lot of reflection in this episode. The fun moments. The unexpected lessons. The friendships that came out of doing this week after week. This isn’t a dramatic goodbye. It’s an honest one. A conversation about seasons, priorities, and knowing when to close a chapter, even when it’s been a good one.Thank you for being part of the ASOM Pod. This is the final send, and it meant a lot.And this isn’t the last time you’ll see us. We’re still very much a part of Commerce Roundtable. We’ll see you in Austin & San Diego!Get your tickets at www.commerceroundtable.com_____Big shoutout to our sponsor who has supported us along the way and made this pod possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/__00:00 Teaser Trailer01:30 Introducing the Hosts One Last Time04:00 Reflecting on the Journey and Challenges06:15 The Realities of Podcasting13:16 Lessons Learned and Future Insights15:04 The Financial and Time Costs of Podcasting15:42 The Importance of Niche and Audience18:26 Final Thoughts and Reflections19:56 Difficult Decisions and Different Paths22:02 Reflecting on Personal and Professional Growth23:06 Acknowledging Contributions and Changes25:14 Final Thoughts and Farewells27:53 Gratitude and Future Endeavors31:59 Closing Remarks and Memories___#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox) and Amer Grozdanic (CEO of Praella) go straight at one of the most uncomfortable questions in eCommerce:Should SaaS companies and agencies really be taking a percentage of your revenue?This conversation gets opinionated fast. Here’s what they dig into:Why percentage-based SaaS pricing feels great early and painful laterWhether agencies should earn upside or stick to flat feesWhen “we grow when you grow” turns into misaligned incentivesThe hidden costs of SaaS taking a cut without taking any downsideWhy cancel threats, discounts, and churn games are becoming normalizedHow brands should actually think about value, pricing, and long-term sustainabilityIf you’ve ever looked at your SaaS stack or agency invoices and thought “this doesn’t feel right anymore”, this episode puts words to that feeling._____Big shoutout to our sponsor who makes this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Subscribe at https://asompod.com__00:00 Teaser Trailer03:15 Debate on Agency Pricing Models16:32 Discussion on SaaS Platforms and Pricing32:17 A True Story from the SaaS World32:43 Debating Gross Margins in SaaS33:12 The Cost of Processing and Technology34:36 The Reality of SaaS Market35:26 Examples from the Reviews and Loyalty World36:24 Challenges in SaaS Implementation37:39 Pricing, Positioning, and Product47:47 The SaaS Subscription Hack54:06 The Financial Reality of SaaS Companies01:00:32 Concluding Thoughts and Final Remarks___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) crack open the real recap of 2025 and get painfully honest about how they’re leveling up for 2026.This one’s not polished. It’s wins, misses, hard lessons, and the kind of goals you only set after getting absolutely humbled by running real businesses in real markets.Here’s what they dig into:Setting aggressive but actually achievable revenue and EBITDA targets (no delusion, just focus)Building stable teams and strong leadership without slowing momentumMoving toward sales-led organizations and using AI as a real service, not just a buzzword for decksLaunching and scaling new businesses with $1M+ ARR potentialPrioritizing health, family, and delegation without blowing up growthThey also get candid about why business success is wildly unpredictable, why delegation stops being optional as you scale, and why protecting family time eventually becomes a strategic decision, not just a personal one._____Big shoutout to our sponsor who makes this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Subscribe at https://asompod.com__00:00 Teaser Trailer04:08 Reflecting on Last Year's Goals05:05 Bryan's Business and Personal Goals27:06 John's Business and Personal Goals39:46 The Unpredictable Nature of Business Success40:49 John's Steady Leadership41:18 Amer's Business Goals for the Year41:39 Building a Sales-Led Organization45:11 Personal Goals and Reflections49:16 Goals for 202659:39 Jimmy's Reflections and Future Plans01:09:11 Closing Thoughts and Reflections___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) get into what eCommerce actually looks like in 2026, and spoiler: it’s not just “more ads and more AI.”The crew breaks down how financial modeling, privacy shifts, and AI are changing the way brands operate, while personalization goes from “nice to have” to table stakes. They talk about why websites are turning into loyalty hubs, why more DTC brands are opening retail stores and owning manufacturing, and what big moves (like a potential Chewy acquisition) could signal about where the market is headed.What you’ll hear:Why personalization is about to explode (and what powers it)How AI is reshaping both customer behavior and internal teamsThe future of DTC retail and why physical assets matter againWhy websites are becoming loyalty channels, not just storefrontsThe business model shifts brands need to be ready for by 2026If you’re building, operating, or investing in eCommerce, this episode is a fast, honest look at what’s coming next and what actually matters._____Big shoutout to our sponsor who makes this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Subscribe at https://asompod.com__00:00 Teaser Trailer03:49 Reviewing Last Year's Predictions04:31 TikTok and Social Commerce Insights09:25 Subscription Models and SaaS Trends19:06 Meta's Dominance and Social Commerce28:41 AI's Impact on eCommerce35:05 Discussing Predictions for 202635:29 The Shift in User Experience and AI's Role37:24 Personalization and Data Privacy Trends42:50 The Future of Retail and D2C Brands50:23 The Importance of Brand Assets01:02:04 The Decline of eCommerce and Rise of Loyalty Channels01:07:42 Predictions for the Pet Industry01:10:37 Conclusion and Final Thoughts___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) break down everything that happened across Black Friday and Cyber Monday and what it means for the future of eCommerce. From Shopify’s massive sales spike to unexpected wins in new customer acquisition, the crew digs into the consumer behavior shifts, platform performance issues, and emerging trends shaping the next wave of digital retail.What you’ll learn:How Shopify handled BFCM including the sales surge and the technical issues merchants feltWhy buy now, pay later continues to influence conversions (and the hidden risks most brands ignore)How AI is changing product research, shopping behaviors, and traffic qualityWhy AppLovin is quietly becoming a serious challenger to Meta for customer acquisitionHow retail expectations differ by channel and why brands must innovate fasterWhat AI means for SEO, marketplaces, and the future barriers to entry in eCommerceThe team’s predictions for where digital commerce is headed nextIf you’re trying to understand how AI and consumer behavior will reshape the industry, this episode gives you a sharp, actionable breakdown of what’s happening now and what’s coming._____Big shoutout to our sponsor who makes this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Subscribe at https://asompod.com__00:00 Teaser Trailer00:24 Welcome to the ASOM Pod00:53 Discussing Black Friday and Cyber Monday02:27 Amazon's Strategy and Consumer Behavior03:57 Black Friday Product Launches and Consumer Trends12:57 Retail Experiences and Consumer Preferences18:44 Shopify's Performance and Technical Issues34:20 Buy Now, Pay Later Trends36:14 Merchant Fees and Payment Structures36:40 Buy Now, Pay Later Risks and Benefits40:07 AI's Impact on eCommerce Traffic42:50 SEO and AI: The New Frontier46:46 AppLovin vs. Meta: A Data Comparison53:56 Black Friday and Cyber Monday Insights01:04:52 Predictions for the Future of eCommerce___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dig into one big question: are traditional eCommerce websites on their way out? With AI reshaping how consumers browse, shop, and make decisions, the conversation explores whether AI-driven commerce, mobile apps, and marketplaces like Amazon will eventually replace the classic online storefront.What you’ll learn:- Whether websites are becoming irrelevant in an AI-first world- How AI will transform search, personalization, and customer experience- Why apps, loyalty, and brand ecosystems may win over traditional storefronts- The evolving role of marketplaces like Amazon- How consumer behavior shifts between generations- Why logistics and operations may be the biggest benefactors of AIIf you’re building an eCommerce brand or planning for the next wave of digital retail, this episode gives you a clear, practical look at what’s next._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Particl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com__00:00 Teaser Trailer02:23 Websites vs. AI Commerce03:55 The Future of eCommerce06:19 Consumer Behavior and Technology10:54 AI and Marketplaces13:38 Mobile Apps and eCommerce16:07 AI's Impact on Search and Shopping26:08 The Evolution of AI and Quantum Computing32:55 The Rise and Fall of Amazon's Shopping Innovations33:57 Target's Strategic Shopping Experience34:44 The Evolution of Online Shopping36:03 AI's Impact on eCommerce38:16 The Future of Websites and AI Integration40:29 AI in Logistics and Customer Experience44:28 The Role of Loyalty in eCommerce58:32 The Changing Landscape of SaaS___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) break down one of the most debated questions in entrepreneurship: should you build a business based on passion or on skillset? From there, the crew dives into a no-BS analysis of the best and worst eCommerce business models to start in 2025, looking at the real factors that make or break a brand like margins, returns, customer support demands, marketplace competition, paid advertising performance, and evolving consumer spending trends.What you’ll learn:The difference between building from passion vs. building from your actual skillsetThe best and worst eCommerce businesses to start in 2025Which categories have the strongest margins and repeat potentialWhy some “trendy” product types are a financial and logistical nightmareHow returns, support, and ad costs are quietly killing certain industriesWhy the founder’s mindset, adaptability, and execution matter more than the idea itselfIf you’re thinking about launching a brand, pivoting your current business, or just want a behind-the-scenes look at the real economics of eCom, this episode is your reality check._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com___00:00 Teaser Trailer00:30 Welcome to the ASOM Pod01:08 Meet the Hosts02:08 Game Time: Best and Worst eCommerce Businesses to Start03:52 High Margin eCommerce Categories05:45 Low Margin eCommerce Categories11:59 Marketplace Competition: Best and Worst Businesses21:45 Paid Advertising: Best and Worst Categories24:50 The Challenge of Selling Tumblers25:16 Returns and Customer Support Insights29:26 Trends in Consumer Spending33:09 Best and Worst eCommerce Business Models39:23 The Importance of the Founder in Business Success41:05 Conclusion and Final Thoughts___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down with Kevin Tighe, Founder & former CEO of Beachly and now VP of Growth at BUBS Naturals.Kevin gets real about the transition from founder to employee, what it felt like to sell the company he built, and how he rebuilt his identity on the other side. The crew digs into leadership, delegation, the subscription model, and what today’s e-commerce landscape demands from operators.What you’ll learn:How Kevin built and scaled Beachly and what led to its acquisition.The emotional + operational realities of selling your business.How to transition from CEO to employee without losing your edge.Why delegation and team empowerment unlock real growth.The current state of subscription eCommerce (and what’s changing fast).How Kevin is driving growth today at BUBS Naturals.If you’re a founder, operator, or just curious what the “after” looks like post-exit, this one hits home._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com___00:00 Teaser Trailer00:39 Welcome to the ASOM Pod04:25 Kevin Tighe’s Journey: From Founder to Employee04:53 The Birth and Growth of Beachly Brands07:46 Challenges and Successes in the Subscription Box Model16:04 The Acquisition Journey and Transition to Employee22:15 Discussing the Acquisition Details22:30 Transitioning to a New Market22:47 Joining BUBS Naturals24:44 Reflecting on Entrepreneurial Challenges28:48 The Importance of Delegation31:13 The Emotional Side of Selling a Business34:15 Current Role and Team Dynamics35:55 Future Plans and Reflections48:07 Closing Thoughts and Outro___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) sit down with Pujun Bhatnagar - one of Meta’s first AI engineers and now Co-Founder & CEO of Kintsugi.They unpack where AI is today, where it is headed, and how brands and governments should prepare. Pujun shares his path from Stanford to Meta, how AI moved from experimentation to commercialization, and why we are still only scratching the surface of what data-driven intelligence can do.What you’ll learn:* Why AI is still early and what that means for innovation.* How AI commercialized and where it is going next.* Lessons from building foundational systems at Facebook.* How Kintsugi is reinventing sales tax and compliance.* AGI and robotics timelines and implications.* Why smart policy and critical thinking will guide progress.* Common misconceptions about AI and real-world impacts.* How quantum computing accelerates what is possible.* How AI may transform healthcare, policy, and daily life.* Why R&D investment is critical to a safe future.Whether you are building tech, running a brand, or simply curious where AI is going, this episode delivers a grounded look at the forces shaping our future and the opportunities ahead.Connect with PujunLinkedIn: https://www.linkedin.com/in/pujun/X: https://x.com/pujun_aiExplore Kintsugihttps://www.TryKintsugi.comLinkedIn: https://www.linkedin.com/company/kintsugi-ai/X: https://x.com/kintsugifi_____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com___00:00 Teaser Trailer00:48 Meet the Hosts01:02 Special Guest Intro: AI Expert03:30 Guest Background: From Stanford to Facebook09:49 AI in Business: Sales Tax Automation11:09 The Evolution and Impact of AI16:29 The Future of AI and Society29:55 The Infancy of Mankind and Critical Thinking30:45 The Real Users of Facebook32:13 The Future of AGI and Robotics38:53 Quantum Computing and AI Advancements40:12 The Role of AI in Healthcare and Policy Decisions42:01 The Importance of R&D and Intelligent Policies51:57 The Future of Sales Tax and Compliance Infrastructure54:38 Conclusion and Final Thoughts___Follow us on:X: https://x.com/TheAsomPodLinkedIn: https://www.linkedin.com/company/theasompodTikTok: https://www.tiktok.com/@theasompodInstagram: https://www.instagram.com/theasompod/Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dig into the real state of email marketing in 2025 and why it continues to be one of the highest-ROI channels in eCommerce.Joining the crew is special guest Rytis Lauris, CoFounder and CEO of Omnisend, who breaks down the numbers behind email performance and why, despite the headlines, email is very much alive and driving predictable revenue for brands.What you’ll learn in this episode:- Why email marketing still outperforms every “email is dead” narrative.- The automated flows responsible for 87% of automated email revenue (and how to optimize them).- How contextual segmentation + personalized journeys improve conversion and retention.- Where AI meaningfully enhances strategy vs. where humans still win.- Tactical tips for improving welcome, cart, browse, post-purchase, and subscription flows.- How brands are weaving SMS + email together for smarter lifecycle marketing.- Common customer experience pitfalls and how to fix them.- Small tweaks that lead to big wins in subscription + upsell strategy.Whether you’re running a brand, agency, or SaaS platform, this episode is your tactical guide to leveling up your lifecycle marketing, unlocking more revenue, and engaging customers in smarter, more automated ways._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe to the pod at https://asompod.com___00:00 Teaser Trailer02:21 Special Guest Introduction05:26 Email Marketing Insights09:07 The Power of Automated Emails12:21 Advanced Email Strategies25:06 Early Stage Email Automation Tips27:42 Customer Experience Issues28:01 Subscription Email Tweaks29:42 Upsell Opportunities30:32 BattlBox Subscription Feedback31:10 NPS and Customer Engagement32:10 Marketing Automation Tips44:11 AI in Marketing Automation51:58 Conclusion and Final Thoughts___Follow Jimmy Kim at:X: https://www.twitter.com/yojimmykimLinkedin: https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykimTik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at:X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:aX: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetip

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Director of eCommerce at Oma’s Pride) dive into how top DTC and SaaS leaders are preparing for Black Friday and Cyber Monday 2025 and what strategies actually move the needle when it comes to revenue, retention, and cash flow.What you’ll learn in this episode:How to maximize customer lifetime value (LTV) during BFCM.Why customizable bundles and bulk box builders drive repeat purchases.The phased approach to running smooth and profitable promotions.When and how to convert monthly subscribers to annual plans for better cash flow.The psychology behind doorbusters, free shipping, and curated holiday boxes.How leading eCommerce teams are preparing their operations, messaging, and offers for 2025.Whether you’re leading a scaling SaaS or growing a DTC brand, this episode is your Black Friday 2025 Playbook, straight from operators who’ve lived it._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comParticl — the competitive intelligence platform built for eCommerce brands. Track real sales, inventory, and pricing across thousands of products to see what’s selling, who’s winning, and where to move next. Get started at https://www.particl.com/Subscribe at https://asompod.com___00:00 Teaser Trailer01:17 Black Friday Cyber Monday Strategies05:34 Introducing the Bulk Box Idea09:56 Preparing for Black Friday Launch11:29 Customer Feedback and Future Plans21:50 Growth Packages and Subscription Models25:39 Raw Materials and Paid Campaigns26:43 BattlBox Black Friday Strategy28:16 Phase Zero: Early Promotions29:04 Phase One: Pre-Black Friday Offers30:57 Phase Two: Black Friday and Cyber Monday32:51 Phase Three: Holiday Mystery Boxes38:45 Subscription Models and Customer Loyalty43:46 Optimizing Cash Flow and Tax Benefits49:01 Concluding Thoughts and Farewell___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer & Commerce Roundtable, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Curtis Masco, Founder and CEO of Portland Leather Goods, for one of the most raw and inspiring founder stories you’ll hear. From living in a Zen monastery to building one of North America’s largest leather manufacturing operations, Curtis shares how continuous reinvention became his blueprint for success.He opens up about overcoming alcoholism, self-funding every stage of growth, and why he believes you have to “kill 90% of what got you to your first million” to reach the next level.What you’ll learn in this episode:- How to reinvent your business every year to stay ahead.- The philosophy behind building and rebuilding momentum.- Lessons from scaling from art festivals to Etsy to Shopify.- Why self-funding beats chasing investors (and how he did it).- How Curtis overcame personal struggles to unlock his potential.- The importance of surrounding yourself with the right people.- Why belief, integrity, and confidence matter more than capital.- The future of craftsmanship, eCommerce, and personal growth.Whether you’re in the grind of your first startup or looking for the spark to level up again, this episode is proof that reinvention isn’t just possible.. it’s powerful.Follow Curtis on YouTube → youtube.com/@CurtisMatsko for more unfiltered business lessons, founder stories, and behind-the-scenes of Portland Leather GoodsBig shoutout to our sponsors who make this podcast possibleOmnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com00:00 Teaser Trailer00:40 Welcome to the ASOM Pod02:16 Special Guest Introduction: Curtis Masco of Portland Leather Goods05:02 Curtis Masco's Early Life and Zen Monastery Experience08:06 The Dot-Com Crash and Starting Over10:21 Building Portland Leather Goods: Growth and Sobriety12:12 The Power of Belief and Manifestation16:48 Investing in Founders and Giving Back21:26 The Importance of Self-Belief and Surrounding Yourself with the Right People35:17 The Importance of Integrity, Motivation, and Intelligence36:47 Lessons from Business Failures and Successes37:56 Reinventing Your Business Every Year39:36 From Art Festivals to eCommerce Success42:11 Navigating Manufacturing Challenges During COVID43:25 The Future of Business and Personal Growth01:02:07 The Power of Networking and Social Media01:06:11 Closing Remarks and Final ThoughtsContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this live episode from Commerce Roundtable San Diego, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) kick things off with a round of “Hot or Not: eCom Edition” before diving into the biggest debates in DTC. They tackle owning vs. renting customers, sustainability vs. convenience, and the evolving world of influencers, affiliates, and creator-driven content, and live shopping.The conversation gets real about profitability, EBITDA, and smart exit strategies, all while keeping the energy high and the laughs coming (yes, including a nod to Bryan MacDonald’s self-made fan club).If you missed San Diego, this episode captures the energy, insights, and fun of the event, live from the pier._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Introduction01:04 Welcome to the ASOM Podcast01:56 Meet the Hosts03:41 Hot or Not: Ecom Edition04:27 Debate: Owning vs. Renting Customers09:48 Sustainability vs. Convenience13:14 Future of Influencers vs. Affiliates13:34 The Evolving Landscape of Influencers and Affiliates13:51 TikTok Shop: Empowering Creators14:59 Blurring Lines Between Influencers and Affiliates15:31 The Rise of Consumer-Generated Content16:51 The Future of Free Content Creation20:21 Exit Strategies in D2C22:58 The Importance of EBITDA and Unit Economics28:56 Final Thoughts and Wrap-Up___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) take you inside the Commerce Roundtable San Diego, held at the Port Pavilion on Broadway Pier. From the packed registration line to the speaker’s lounge with ocean views, they take you along for the ride, chatting with founders, operators, and marketers who make this industry tick.This isn’t your average, dull conference. Think: food trucks on the pier, vacation giveaways, and conversations with heavy-hitters. Along the way, the crew dives into hot topics like AI, live selling, and what’s next in eCommerce growth all while capturing the buzz and camaraderie that make Commerce Roundtable the go-to event for DTC brands.Whether you missed San Diego or just want a front-row seat to the action, this recap brings the energy, insights, and chaos (the fun kind) of Commerce Roundtable 2025 straight to you._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Welcome to Commerce Roundtable San Diego00:48 Exploring the Venue and Food Trucks01:44 Registration and Initial Impressions02:53 Behind the Scenes: Speaker's Lounge04:39 Conversations with Attendees09:19 Touring the Conference Venue10:16 Exploring the Lounge Area10:54 Raffle Excitement and Giveaways12:20 Outdoor Patio and Networking13:15 Insights from SubSummit16:02 Live Selling and AI Innovations17:26 Founder's Journey and Business Growth19:10 Event Highlights and Conclusion___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), unpack the growing world of live shopping with a spotlight on the Whatnot platform. John (a.k.a. the Android Loving Survival King) shares his real-world playbook for turning Whatnot streams into a profitable and scalable sales channel. From treating live selling as entertainment to building a community that keeps coming back, the conversation blends data, strategy, and war stories from the front lines of live commerce.What you’ll learn in this episode:Why live shopping is more than sales it’s entertainment.The key operational roles every live selling team needs.How consistency and scheduling make revenue more predictable.Gamification tactics that keep audiences engaged (and spending).Lessons from testing different show formats and hiring dedicated team members.Why Whatnot can outperform TikTok Shop in both engagement and growth.The importance of leveraging existing communities while expanding to new ones.How to scale live shopping sustainably without burning out your team.Whether you’re already experimenting with TikTok Shop or just curious about Whatnot, this episode offers actionable insights to help eCommerce and DTC brands future proof their sales strategy with live shopping._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:14 John's Presentation on Live Shopping04:23 Live Shopping Trends and Data Insights08:19 Comparing Whatnot and TikTok Shop12:15 Community Building and Engagement22:59 Roles and Strategies for Live Selling28:10 Forecastable Revenue and Show Scheduling28:49 Gamification and Audience Engagement28:56 Team Meetings and Scheduling30:54 Hiring and Team Expansion32:09 Conservative Growth Strategy34:19 Leveraging Social Media and Organic Growth36:04 New Hosts and Show Formats38:40 Channel Growth Potential43:25 Gamification Strategies46:12 Takeaways and Final Thoughts57:28 Podcast Wrap-Up and Closing Remarks___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down the most expensive mistakes first-time founders make when trying to take their eCommerce dreams from “side hustle” to scalable business. From the messy realities of handling fulfillment yourself (yes, shipping nightmares are real) to the dangers of over-ordering inventory that ends up sitting in your garage, they share the hard-earned lessons most entrepreneurs wish they’d heard sooner.What you’ll learn in this episode:Why handling fulfillment wrong is the fastest way to stall growth.How to avoid the cash-flow killer of over-ordering inventory.When (and when not) to think about retail.The numbers you must know before you scale.The hiring mistakes that drain time, money, and morale.Why compliance and legal issues can’t be an afterthought.The value of a strong network and mentors to keep you sane.How to stay resilient when resistance is at its highest.Whether you’re sketching your first product idea on a napkin or already wrestling with suppliers, this episode is a must listen._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:43 Intro to The ASOM Pod06:56 Debating Gary Vee’s Influence and Strategy16:16 Four Pillars of a Successful eCommerce Business27:06 Pre-Launch Strategies27:27 Executing the Launch28:40 Building Hype and Engagement29:37 Leveraging Community and Affiliates32:47 Soft Launch and Testing42:32 Technical Stack Essentials48:04 Post-Launch Optimization51:24 Scaling Your Business57:00 Final Advice and Conclusion___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) tackle the four pillars of a successful eCommerce business, but not in the boring, “MBA textbook” way. They dive into the messy, real-life side of launching and scaling a brand: from product differentiation (why your “unique” product probably isn’t unique enough) to launch strategies that actually build hype, not crickets. Along the way, they poke fun at industry tropes, debate Gary Vee’s influence, and share war stories from scaling in the trenches. This episode is packed with plenty of “wish I knew that sooner” insights.What you’ll learn in this episode:The Four Pillars that separate thriving eCom brands from forgettable ones.How to prep for launch without overthinking yourself into paralysis.Why community and affiliates are your unfair advantage.The non-negotiables for your first tech stack (and what can wait).How to spot when it’s time to optimize, scale, or pivot.Why over communication beats silence every time during challenges.Whether you’re dreaming up your first product or already pulling late nights keeping a store alive, this episode gives you the no-BS playbook for launching strong and scaling smart._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:43 Intro to The ASOM Pod06:56 Debating Gary Vee’s Influence and Strategy16:16 Four Pillars of a Successful eCommerce Business27:06 Pre-Launch Strategies27:27 Executing the Launch28:40 Building Hype and Engagement29:37 Leveraging Community and Affiliates32:47 Soft Launch and Testing42:32 Technical Stack Essentials48:04 Post-Launch Optimization51:24 Scaling Your Business57:00 Final Advice and Conclusion___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Will Nitze, CEO of IQ Bar, to unpack how he scaled from a scrappy eCommerce start-up to landing on shelves at major retailers. Will gets real about the limits of staying DTC-only, the strategic bets that helped IQ Bar break into brick-and-mortar, and why obsessing over COGS and operations is just as important as marketing. From Harvard neuroscience to entrepreneurship, his journey is packed with insights on product development, retail partnerships, and the messy reality of scaling in food and beverage.What you’ll learn in this episode:Why DTC is powerful but not always enough to scale.How Amazon can be a stepping stone to retail deals.The critical role of COGS and operational efficiency in growth.Lessons from landing CVS and navigating retail complexities.The future of IQ Bar with new product lines in hydration and coffee.Whether you’re building your first CPG brand or plotting your move from online to in store, this episode gives you the inside scoop on growth, grit, and the real costs of scaling._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:30 Meet Will Nitze: From Neuroscience to DTC06:53 The Birth of IQ Bar10:50 Challenges in Food and Beverage Industry19:28 Navigating Product Trends and Market Fit22:13 Funding and Growth Strategies26:19 Outsourcing and Company Structure30:53 Early Distribution and Product Strategy35:14 Securing a Major Retail Deal36:15 Challenges of Scaling Production37:03 Lessons from Retail Experience38:41 eCommerce vs. Retail41:21 Importance of Cost Optimization45:21 Innovations in Packaging and Fulfillment48:01 The Role of Operations in Marketing51:26 Navigating the Convenience Store Market54:19 Future Growth and Expansion Plans01:02:55 Challenges of the Convenience Store Market01:07:53 Conclusion and Final Thoughts___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) get real about what it actually takes to scale in eCommerce and SaaS. Spoiler: it’s not cranking out products. The crew digs into how AI is cutting out busywork, the chaos (and occasional magic) of pulling off huge events, and why keeping investors in the loop builds way stronger partnerships. On top of that, you’ll hear candid updates on team shakeups, business pivots, and the not-so-glamorous restructures that come with chasing big growth.What you’ll learn in this episode:How AI is reshaping agency workflows, productivity, and customer engagement.The hidden complexities (and lessons) of event management at scale.Key takeaways from navigating investment relationships and restructures.How personal business pivots translate into broader market lessons.Why communication, transparency, and adaptability matter more than ever when scaling.Whether you’re launching your first brand, reshaping an agency, or chasing the next big investment play, this episode drops battle tested lessons on growth, grit, and why distribution wins every time._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer04:59 John's Whatnot Experience09:14 Bryan's SuperZoo Insights16:18 Amer's App Development Pivot20:44 Jimmy's Year in Review28:02 John's Battle Games Challenge34:49 Bryan's Media Spend Strategy40:17 Amer's AI Initiatives44:13 Autonomous Agents and Their Limitations47:30 The Misconceptions About AI50:13 Event Management Insights01:06:09 Investment Reflections and Lessons01:14:18 Restructuring for Growth01:18:11 The Power of Distribution___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down the real playbook for building a content strategy that drives free organic traffic to your eCommerce business without relying on ads. From posting consistently to tapping into the viral potential of short-form video, they share how brands are turning content into their most powerful growth engine.The conversation gets into the messy balance of organic vs. paid, why founder led content matters, and how to measure ROI without losing your mind. You’ll hear when to pivot if your strategy isn’t working, the dangers of chasing low-intent traffic, and why constant experimentation is the only way forward in today’s content landscape.What you’ll learn in this episode:Why storytelling is the secret sauce to building a brand people actually care about.How to balance organic and paid traffic for long-term growth.The rise of short-form video (and when long-form makes a comeback).Tips to create a repeatable content workflow that doesn’t burn you out.How to measure ROI and know when your content strategy isn’t working.Common mistakes eCommerce brands make with content (and how to avoid them).Whether you’re a scrappy founder or a growing brand, this episode is packed with tactical advice, real world lessons, and inspiration to build an eCommerce content engine that brings in free traffic while building long term loyalty._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:19 Intro to The ASOM Pod05:44 Organic vs Paid Traffic Strategies09:19 The Power of Content Marketing12:55 Building a Brand Story18:00 Content Creation Tips and Strategies29:46 Leveraging Different Content Forms31:24 The Pitfalls of Low-Intent Blog Traffic32:10 SEO Strategy: Focus on Core Pages First34:05 The Rise of Short-Form Video Content35:17 Surprising Content Formats and Their Effectiveness36:09 The Power of Reddit for SEO37:11 Creating Content That Helps Users47:33 Measuring ROI and Identifying Effective Content50:23 Adapting to Social Media Trends57:04 The Shift to Long-Form Content on TikTok01:01:04 Common Mistakes in eCommerce Content Strategy___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Amer Grozdanic (CEO of Praella) chat with Natalie Yung, founder of Doggielawn and Bark Potty to unpack her 15-year rollercoaster from flops to full on success in the pet world. From spotting a quirky pain point and turning it into a subscription business, to scaling without taking a single VC check, Natalie spills the real story behind building a profitable, passion-fueled empire.You’ll hear about the messy middle like operational headaches, testing ideas on the cheap, and building a workplace people actually love showing up to. Natalie also gets candid about giving back to shelters, creating products that change life for pet owners with special needs, and teaming up with her husband as a strategic partner. This is a real look at the wins, losses, and lessons of staying self funded and mission driven.What you’ll learn in this episode:Why keeping your day job while testing ideas might be your smartest early move.Strategies to manage multiple brands without losing focus.How to build a supportive team culture that boosts retention and growth.Ways to balance passion projects with profitability and scalability.How self-funding can mean more freedom and far fewer headaches than chasing VC money.If you’re an aspiring entrepreneur (or just a sucker for a good dog story), this episode is loaded with practical advice, unfiltered founder wisdom, and inspiration to build something that lasts._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:01 Welcome to the ASOM Pod02:41 Meet Natalie Yung: Serial Entrepreneur03:18 The Birth of DoggyLawn06:34 Embracing Failure and Learning from It12:05 Challenges and Strategies in Entrepreneurship14:28 Subscription Model Success17:11 Managing Multiple Ventures25:58 Customer Feedback and Business Growth27:53 Team Dynamics and Employee Retention29:11 Building a Village: Management Style and Trust30:51 Company Structure and Team Dynamics32:16 Balancing Multiple Brands and Projects32:52 Employee Growth and Career Path35:10 Leadership and Conflict Management38:22 Partnerships and Personal Dynamics50:31 Advice for Aspiring Entrepreneurs53:01 Future Plans and Concluding Thought___Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox), formally Founder of Sendlane) and Amer Grozdanic (CEO of Praella) chat with Jordan, a seasoned eCommerce entrepreneur and advisor behind brands like KitNipBox, Paint Plot, and Salvit Advisors.  From resisting shiny objects to choosing the right channels, this convo is packed with real talk on what it actually takes to scale profitably without losing your mind (or your margins). Forget vanity plays—this is a crash course in clarity, focus, and founder resilience.What you’ll learn in this episode:Why focusing on one or two marketing channels is key before scaling.How to make smarter decisions by understanding CPA, contribution margin, and engagement rates.What most founders get wrong about incrementality and testing.How to use AI and human intuition to drive growth.The role of mission-driven decision making in long term success.Insights into a Reddit partnership and strategic brand plays.Why having a trustworthy team might be your best growth lever.If you're building, scaling, or advising in eCommerce, this episode is loaded with takeaways to help you do it better and with a lot more clarity._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:14 Welcome to the ASOM Pod04:13 The Journey of KitNipBox10:46 The Reddit Partnership14:27 Managing Multiple Businesses22:12 The Mission-Driven Approach26:42 Understanding Data in eCommerce34:24 Understanding Incrementality35:08 AB Testing and Media Spend40:41 Customer Engagement and Repurchase Rates43:44 Scaling and Contribution Margin51:52 Leveraging AI and Automation55:25 Omnichannel Strategies and Profitability01:01:05 Final Thoughts and Takeaways_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and Amer Grozdanic (CEO of Praella)sit down down with Sheldon Zitzmann from TigerTough, a Minnesota–based company that makes ultra-durable seat covers for hard-working vehicles and even harder-working people. From humble beginnings in 1993 to a full-on brand transformation in 2016, Sheldon shares how Tiger Tough went from sewing custom interiors to going all-in on rugged, U.S.-made seat protection.Forget chasing trends, this is a story about choosing focus, building in the U.S., and showing up for the blue-collar customer with killer products and content.What you’ll learn in this episode:Why TigerTough ditched custom work to go all-in on branded products.The real challenges of keeping manufacturing in the U.S.How they’ve built trust with fleets and direct-to-consumer buyers.The power of niche content (torture tests, anyone?) in driving sales.How a small-town mindset fuels smart decisions and big moves.Why marketing to blue-collar America takes authenticity, not fluff.The value of resilience, speed, and customer obsession in brand building.If you’re into building niche, no nonsense products that people rely on every day this one’s for you._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer00:50 Intro to The ASOM Pod 01:24 Small Town Life in Vesta, Minnesota 04:38 The Origin of TigerTough 06:11 The Evolution of the Business 13:23 Challenges and Innovations in Manufacturing 20:54 Marketing and Sales Strategies 28:43 Exploring Product Durability and Expansion 29:12 Venturing Beyond Seat Covers 32:16 Manufacturing in the USA 36:14 Challenges and Rewards of Domestic Production 38:26 Sales Strategies and Market Penetration 48:25 Marketing and Content Creation 48:54 Reflections and Future Plans 58:15 Final Thoughts and Advice_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at:a X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) sit down with Ryan Hogan, founder of Hunt A Killer and CEO of Talent Harbor for a no BS conversation about what it really takes to build a community-first DTC brand. From failed mud runs to million-dollar subscription boxes, Hogan breaks down the wins, pivots, and painful lessons that shaped his journey.What you’ll learn in this episode:How a failed race sparked a subscription box empire.Why Hunt A Killer turned checkout into a community moment.The brand-building strategy that drove exponential growth.Navigating rising CAC and adapting to a post-tracking world.Why multiple sales channels saved the business.Behind the scenes of raising capital and choosing the right partners.How to restructure leadership and scale without burning out.This one’s packed with real stories and tactical gems for anyone building a brand people rally behind. _____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) get into how today’s best founders validate ideas fast and effectively without relying on biased feedback from friends or family. Whether you're pre-launch or post-launch, this episode will help you stay sharp, curious, and customer-first.What you’ll learn in this episode:Validate or Vaporize: Why skipping validation is the fastest route to building a product no one buys.Google Knows Best: How to use Google Trends, search volume, and keyword data to back up your gut feeling.Talk to Strangers: Why your inner circle isn’t the best place to source honest feedback (and who is).Smoke 'Em if You Got 'Em: How to run smoke tests and pre-sell to gauge real market demand.Social Listening 101: The underrated art of eavesdropping on the internet to spot pain points and product gaps.Validation Never Ends: How to keep testing, learning, and iterating, even after launch.This episode is packed with practical advice, real-life examples, and a few spicy takes on the myths of overnight success. If you’ve ever said “I think people want this,” this one’s for you._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer03:06 Intro to the ASOM Pod06:30 Deep Dive into Product Validation15:49 Competitive Research and Market Analysis24:57 Leveraging Social Media for Product Research26:09 Distinguishing Trends from Sustainable Markets27:31 The Rise and Fall of Trend-Based Businesses29:01 Using Data and Tools for Market Analysis32:49 The Importance of Social Listening40:45 Pre-Selling and Validating New Products51:10 Common Mistakes in Product Validation52:42 Final Thoughts _____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) break down what it really takes to acquire your first 1,000 eCommerce customers—organically. No paid ads. No magic bullets. Just strategy, consistency, and a whole lot of community building.What you’ll learn in this episode:ICP or Bust: Why understanding your Ideal Customer Profile is the foundation of all successful growth.Post with Purpose: How consistent, authentic social content builds trust and traffic over time.Communities Convert: How Reddit threads, Facebook groups, and micro-influencer collabs can turn browsers into buyers.Give to Get: The smart way to run giveaways and referral programs that actually generate leads—not just freebie hunters.Play the Long Game: How to avoid burnout and keep the growth engine running once early traction slows.Fear of the Feed: Overcoming hesitation around posting and engaging with your audience on social.This episode delivers actionable strategies, personal stories, and the honest truth about what it takes to build an eCommerce brand—one customer at a time._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer03:32 Intro to the ASOM Pod06:14 Identifying and Understanding Your Ideal Customer15:45 Leveraging Social Media for Organic Growth20:16 The Importance of Authenticity and Consistency in Social Media24:14 The Role of Social Media in Consumer Validation28:46 The Importance of Social Media Presence29:51 Building Community Through Social Media31:51 Turning Community Members into Paying Customers41:45 The Role of Referrals and Giveaways50:35 Challenges and Strategies for Organic Growth54:13 Final Thoughts and Advice for Entrepreneurs_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive into one of the biggest challenges for early-stage founders: How to validate and launch a new product in just 30 days—with a limited budget and no fluff.What you’ll learn in this episode:Validate Before You Create: How to test product ideas fast with real customer feedback (not just your mom’s opinion).Go Where the Buyers Are: Why platforms like TikTok Shop, eBay, and Amazon are clutch for quick market validation.Pricing That Works: The pitfalls of “gut feel” pricing—and how to set a number that drives both sales and scale.Tell the Right Story: How founder-led marketing and storytelling can unlock customer loyalty from day one.Pivot or Peace Out: The mindset shift every founder needs when it’s time to either tweak the product—or walk away.Early Wins That Matter: What month-over-month growth, referrals, and repeat purchases really tell you about your product’s future.Whether you’re launching your first product or trying to speed up your go-to-market strategy, this episode delivers the hard-won lessons and actionable tactics to go from zero to sales—fast._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.comKintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.comSubscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer01:56 Launching a New Product in 30 Days06:28 Market Validation and Product Ideas09:02 Prank Box Case Study11:55 Marketing Strategies and Channels26:39 Pricing Strategies and Common Pitfalls31:24 Understanding Pricing Strategies32:43 The Importance of Customer Experience33:35 Validating Your Product35:22 The Role of Storytelling in Marketing38:47 Learning from Real-Life Examples43:39 Setting Realistic Goals for New Entrepreneurs44:06 When to Pivot or Quit58:49 Metrics for Early Success01:05:10 Final Thoughts and Wrap-Up_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive deep into the psychology of the purchase—unpacking how different generations shop, scroll, and swipe their way through the modern DTC landscape.What you'll learn in this episode:One Strategy Does Not Fit All: Why you can’t speak to Boomers, Millennials, and Gen Z the same way—and what actually clicks for each.Gen Z = Scroll to Buy: How mobile-first design and influencer-powered marketing dominate their shopping journey.Millennial Money Moves: Why this generation still cares about aesthetics and ethics—and how brands like Blue Bottle win their wallets.The Boomer Breakdown: What older generations value most (spoiler: it’s not your TikTok dance).From Hooters to Has-Beens: A wild case study on how brands fade when they don’t adapt to cultural shifts.Multi-Gen Marketing: Smart strategies for brands looking to connect across generational lines—without diluting the message.Whether you’re building a brand for Gen Z hype or trying to win the trust of a Boomer buyer, this episode gives you the real insights and playbook to make it work._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer04:06 Intro to the ASOM Pod07:30 Generational Differences in Online Shopping13:16 Influencer Impact on Younger Generations21:51 Mobile Shopping Trends Among Gen Z23:05 Brand Ethics and Sustainability31:42 Older Generations' Shopping Preferences33:10 Generational Differences in Medical and Nutritional Advice34:13 Customer Support Preferences Across Generations35:13 The Impact of Generational Buying Behaviors on Business36:58 Exploring Boomer Brands: Walgreens and CVS39:14 Millennial Brands: The Rise of Blue Bottle Coffee41:32 Gen Z Brands: Chamberlain Coffee and Tabs Chocolate44:06 Marketing Strategies for Multi-Generational Brands01:01:16 A Case Study in Generational Shifts01:08:20 Conclusion and Final Thoughts_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) come in hot—unpacking what’s actually working in eCommerce right now… and what’s just noise.We’re talking community-building, live shopping wins (and fails), the death of boring product posts, and why chasing top-line growth without real profit is the fastest way to implode your brand.Content > Catalog: Why showing your product isn’t enough—and how entertaining, valuable content is what actually drives conversion.Community = Currency: How brands are ditching transactional mindsets and using loyal communities to power sustainable, long-term growth.Live Shopping Breakdown: What’s working, what’s not, and how to stand out in an increasingly crowded space.Beyond the Vanity Metrics: Why chasing top-line revenue can put your brand at risk—and how to build a healthier bottom line instead.Organic Growth Playbook: Real strategies from brands winning without paid ads (yes, it’s possible—and profitable).Retail Isn’t Dead… But It’s Evolving: A no-BS look at how retail fits into today’s DTC world—and where it still wins.If you’re building an eCommerce brand and want the playbook for community, content, and conversion in today’s landscape—you’ll want to hit play on this one._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer00:23 The Importance of Community in Branding00:54 TikTok Shop and Other Sales Channels01:49 Podcast Introduction and Host Introductions04:15 Retail Discussion14:01 Community and Organic Growth21:47 The Power of Community in B2B22:17 The Importance of Organic Conversations24:31 Live Shopping: The Next Big Thing25:45 Success Stories and Strategies in Live Shopping36:19 Top Line Growth vs. Bottom Line Optimization44:21 Conclusion and Final Thoughts_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

John Roman (CEO of BattlBox) and Bryan MacDonald (Direct of eCommerce at Oma’s Pride) take you on a boots-on-the-ground tour of SubSummit 2025 in Dallas—no boring recap slides here. From immersive booths and epic entrance setups to hosted buyer programs and jam-packed breakout sessions, they explore how the subscription industry is leveling up. Along the way, they highlight standout keynotes, behind-the-scenes convos, and some truly creative brand experiences. Whether you missed the event or just want the insider scoop, this episode captures the energy, innovation, and connections that make SubSummit the go-to for subscription-based businesses._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Introduction00:28 Exploring the SubSummit Venue02:08 Hosted Buyer Program Overview03:00 Walking Through the Booths and Activities04:23 Special Guests and Interviews06:02 Conference Enhancements and Experiences09:34 Final Walkthrough and Observations12:03 Exploring the Event Venue12:35 Diving into the Speaker Tracks13:48 Enjoying the Event's Delicacies16:08 Checking Out the Podcast Studio19:44 A Peek into the Main Stage23:17 Wrapping Up the Event Tour_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) unpack how eCommerce brands can stay strong during shaky economic times. From rising acquisition costs to unpredictable consumer behavior, the crew tackles the tough conversations about what it really takes to build a resilient brand when the market turns—and what not to do, using cautionary tales.What You’ll Learn in This Episode:War Chest Wisdom: Why building financial buffers is non-negotiable—and how to start now.Knee-Jerk Reactions = Death: Why slowing down and thinking strategically will save your brand.Customer Love Is the Moat: How community and loyalty become your unfair advantage.Cut Costs, Not Corners: Smart ways to optimize without hurting long-term growth.Real Talk Book Club: The team reviews The Hard Thing About Hard Things and what it teaches about navigating hard decisions.Vendor Negotiation Playbook: Tips for renegotiating contracts and improving cash flow without burning bridges.This episode is your tactical survival guide for leading through uncertainty. If you want to future-proof your business, make smarter decisions, and turn downturns into opportunity—don’t miss this one._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer02:06 Intro to The ASOM Pod04:43 Economic Downturn Strategies13:16 Consumer Sentiment and Business Adjustments27:44 Cautionary Tales: Learning from Mistakes31:20 Debunking the Quickster Story31:37 The Downfall of J. Crew33:42 Omas Pride and the Missed Opportunity37:24 Understanding the Mandela Effect38:49 Biggest Mistakes Business Owners Make44:10 Strategies for Business Resilience51:26 Book Review: The Hard Thing About Hard Things59:28 Conclusion and Wrap-Up_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive deep into one of the most underrated tools in marketing: storytelling. With raw insights and real examples, the crew explores how brands can use human connection, humor, and authenticity to cut through the noise and drive serious results—without always needing a massive ad budget.What You’ll Learn in This Episode:Why Storytelling Converts: How emotional connection fuels customer loyalty and brand love.Organic > Over-Engineered: Why behind-the-scenes, real content wins over glossy perfection.Platform-Specific Tactics: What’s working (and what’s not) on TikTok, Instagram, Reddit, and YouTube.In-House vs. Agency: When to hire an internal content creator and when to outsource.Content Cadence: The pros and cons of high-frequency posting and what consistency really means.Story-Driven Brand Shoutouts: Standout campaigns from brands like Overnight Oats and Moms on Call.This episode is a tactical guide to building lasting brand resonance in a content-saturated world. If you’re looking to sharpen your content strategy and win with story, this one’s for you._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer03:19 Welcome to the ASOM Pod06:51 The Importance of Content Marketing11:39 The Power of Organic Social Media35:49 Identifying the Villains in Business36:37 Challenges with Legacy Thinking and Agencies38:06 Cool Brand Stories: Overnight Oats41:42 Cool Brand Stories: Apple and Accessibility47:26 Cool Brand Stories: Mom's on Call52:07 Effective Content Marketing Strategies01:02:36 Buy or Sell: Content Marketing Insights01:10:11 Wrapping Up_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) and special guest Rytis Lauris (Co-Founder & CEO of Omnisend) come together for a candid and tactical conversation on what it really takes to bootstrap a successful business. This episode pulls back the curtain on scaling without VC dollars, customer-funded growth, and the grit it takes to build from the ground up.What You’ll Learn in This Episode:Bootstrap vs. VC: The pros, cons, and cultural impact of building without outside capital.Customer-Funded Growth: How to grow by listening to the people paying your bills—not investors.Inventory & Hiring Challenges: How bootstrapped brands juggle lean resources and talent needs.Transparency as a Superpower: Why honesty with your team builds long-term loyalty.Creative Constraints: How limited resources can spark your most innovative ideas.Bootstrapped Hall of Fame: A fun segment spotlighting legendary brands built without fundraising.From managing cash flow and customer expectations to building a scrappy culture that thrives, this episode is full of real talk and raw strategy for anyone navigating the bootstrap life._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer01:00 Navigating the Film Industry: A Cultural Perspective03:00 Welcome to the ASOM Pod03:38 Introducing the Hosts and Special Guests05:58 Bootstrapping Success: Building a Business Without Fundraising16:53 Challenges and Strategies in Bootstrapping32:39 Backhanded Compliments and Marketing Strategies33:20 Transition to Shopify and SKU Rationalization35:08 Software Feature Review and Customer Impact37:53 Inventory Management Challenges43:55 Bootstrap Companies and Talent Acquisition59:19 Advice for Bootstrap Founders01:07:24 Guess That Business Game_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella) come together for a dynamic, live discussion recorded at Commerce Roundtable Miami. They tackle some of the biggest challenges and opportunities in eCommerce today in a game of tinder swiping—from the rise of live shopping platforms to the ethical gray areas of tariffs. This is an unfiltered, insight-packed conversation loaded with actionable takeaways.What You’ll Learn in This Episode:The Price of Indecision: Why making faster decisions can be your brand’s secret weapon.Live Shopping Evolution: How TikTok Shop and Whatnot are changing how consumers buy.Mastering Organic Traffic: Proven strategies to drive growth without relying on paid ads.Tariffs and Transparency: The ethical implications of passing costs to customers.AI in eCommerce: How to use AI for efficiency without losing your brand’s authenticity.From live shopping game-changers to the controversial topic of tariffs, this episode has it all—raw insights, real-world stories, and a dash of debate._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer00:47 Introduction to the ASOM Pod03:50 eCommerce Tinder: Swipe Right or Left04:29 Exploring Social Commerce05:23 The Rise of Live Shopping07:25 TikTok Shop and Whatnot: A New Frontier08:23 The Changing Demographics of TikTok12:20 The Evolution of Live Shopping15:06 Tariff Checkouts: A Controversial Topic16:23 The Ethics of Tariffs in Business16:49 Navigating Tariffs and Business Resilience18:01 The Impact of Tariffs on Business Models19:43 Raising Prices and Consumer Reactions21:34 The Power of Organic Traffic22:11 Strategies for Organic Growth29:47 The Role of AI in Modern Business30:19 Embracing AI for Efficiency35:02 Concluding Thoughts and Farewell_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest: Greg Dalby (SVP eCommerce at The Woobles) dive deep into one of the most important strategies for driving retention and customer loyalty: building community-driven brands. They explore how the shift from transactional sales to relationship-based commerce is reshaping the landscape of eCommerce.What You’ll Learn in This Episode:– Why community-driven brands are more successful in building lasting loyalty– How authenticity and clear brand values can set you apart in the market– The economic benefits of fostering a dedicated customer base– Practical tips for nurturing your early customers into passionate brand advocates– Case studies from Yeti, Patagonia, LEGO, and more to inspire your brand's community-building effortsIf you’re ready to build a brand that people don’t just buy from—but belong to—hit play and get ready for some serious community-building inspiration!_____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer01:07 Bryan's Unexpected Absence02:55 Introduction to the ASOM Pod04:52 The Importance of Community in eCommerce13:34 Building Brand Loyalty Through Community15:46 Challenges and Strategies in Community Building24:11 The Success Story of BLEs32:23 Exploring the Intricacies of Crochet33:05 From Hobbies to Businesses: The Etsy Journey34:21 The Power of Organic Growth Channels35:07 Lego: Building a Community Around Creativity41:22 Yeti: Creating a Lifestyle Brand45:00 Patagonia: A Commitment to Sustainability54:57 Final Thoughts and Rapid Fire Advice_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest: Greg Dalby (SVP eCommerce at The Woobles) —to unpack one of the trickiest levers in brand strategy: pricing. They break down real-world examples of brands like Champion, Milk Bar, Hyundai, and Sharper Image, diving into the psychological vs. economic pricing debate and what it means for perceived value, brand equity, and long-term growth. If you’ve ever wondered whether your price tag is helping or hurting your brand—this one’s for you.What You’ll Learn in This Episode:– Why pricing is about psychology, not just profit margins– What happens when premium brands go mass market (and lose their edge)– How Fender uses customer feedback and performance metrics to price smart– The merchandising + procurement loop that protects premium perception– Insights from The Handbook of the Psychology of Pricing you’ll actually useIf you’re building a brand people aspire to buy into—not just bargain-hunt from—hit play and take notes._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer00:47 The Toilet Paper Conundrum02:33 Welcome to the ASOM Pod03:12 Special Guest Introduction06:23 The Psychology of Pricing17:36 Subscription Pricing Strategies33:19 Economic vs. Psychological Pricing37:04 Psychology of Pricing in Subscription Services39:27 The Role of Merchandising Teams41:04 Procurement and Product Testing Process42:03 Customer Feedback and Retention Strategies47:52 Brand Evolution: From Cheap to Premium47:57 Case Studies: Champion, Hyundai, and Juicy Couture59:24 The Rise and Fall of Sharper Image01:03:16 Book Review: Handbook of Psychology of Pricing01:11:39 Conclusion and Next Episode Preview_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest host: Anthony Combs (CEO and Founder of Splendies) get real about the differences between DTC and subscription-based businesses, and why retention is the lifeline for recurring revenue.They share personal stories and tactical wins—from surprise-and-delight strategies to exclusive communities and member anniversaries—that turn casual buyers into lifelong fans. And because no episode is complete without a twist, the team also unpacks the financial disaster of Vegas’ infamous Sphere project… big investment, bold vision, and some not-so-fun realities.What You’ll Learn in This Episode:– Why DTC brands need to think beyond the sale– Creative retention strategies that don’t involve boring point systems– How brands like Splendies and BattlBox are reinventing the subscription experience– When retention falls flat—and how to fix it– What Vegas’ Sphere flop teaches us about flashy vs. functional investmentsIf you're building a subscription-based biz (or just want customers to stick around longer), you’ll want to hit play on this one._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:26 A Night Out in Vegas: Whistle Blowing Incident02:53 Welcome to the ASOM Pod03:23 Introducing the Hosts and Guests06:56 Customer Loyalty: Beyond the Program09:31 The Importance of Retention in eCommerce14:12 Curating Subscription Experiences20:38 Surprise and Delight: The Subscription Model24:23 Subscription vs. One-Time Purchase Retention27:35 Analyzing Customer Cohorts and LTV29:00 Marketing Strategies for One-Time Purchasers29:33 Challenges with TikTok and Customer Data30:52 Retention Strategies and Exclusive Perks32:37 Community Engagement and Member Perks34:38 Loyalty Programs and Customer Feedback41:25 Subscription Models and Pricing Strategies49:43 Guess That Business Game54:44 Conclusion and Wrap-Up_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

Scale vs. Profitability: Navigating Growth ChallengesIn this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest host: Anthony Combs (CEO and Founder of Splendies), and as we dive deep into the topic of 'Scale vs. Profitability: When Growth Becomes Unsustainable.' The team kicks off with a discussion on EBITDA, venture money, and the challenges of flipping business models from growth-focused to profit-focused.The hosts dive deep into real-life business case studies like American Apparel, MoviePass, and Nasty Gal, the podcast explores the pitfalls and lessons learned from these once high-flying enterprises. The episode also touches on recent hot topics like 23andMe's bankruptcy and data privacy issues. Key takeaways include the importance of a sustainable business model, understanding customer acquisition costs, and the challenges of expanding into retail and wholesale channels. Don't miss our 'Guess That Business' segment, where the panel dissects the downfall of 23andMe and more. Tune in for an engaging conversation covering e-commerce, retail, SaaS, and beyond!****Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com****00:00: Intro trailer00:47 Debate: Best City in the World (Not Chicago)03:02 Welcome to the ASOM Pod03:41 Guest Introductions and Banter05:50 Main Topic: Scale vs. Profitability12:01 Challenges of Entrepreneurship25:55 Omnichannel Strategies for D2C Brands31:11 Hypothetical Business Scenarios34:40 The Venture-Backed Business Model35:11 The Business Model of VCs36:16 The Role of Big Corporations in Acquisitions38:04 The Rise and Fall of American Apparel45:28 MoviePass: A Case Study in Business Failure52:11 Nasty Gal: From Garage to Bankruptcy55:21 Guess That Business?01:01:58 Wrapping Up and What's Next_____Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

ShopTalk Las Vegas 2025: An E-commerce and Retail Extravaganza | The official ASOM Pod RecapIn this episode of the ASOM Pod, join John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) recap ShopTalk 2025 held in Las Vegas. The team dives deep into their experiences, discussing the event’s bustling atmosphere, incredible booth activations, and insightful sessions. They share personal anecdotes, including media pass adventures, brand engagement strategies, and the importance of well-executed event marketing. Tune in to get the inside scoop on one of the industry’s biggest e-commerce and retail conferences, featuring highlights from various booths, auxiliary events, and much more.****Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com***00:00 Introduction to the ASOM Pod00:43 Recap of Shop Talk Las Vegas 202501:31 First Impressions and Experiences02:26 Comparing Shop Talk to Other Events04:07 Booth Activations and Engagements11:53 The Importance of In-Person Marketing17:06 Innovative Booth Strategies27:57 Conference Day Recap28:28 Booth Interactions and Giveaways30:23 Event Highlights and Experiences34:47 Unique Activations and Networking42:06 Final Thoughts and Future Plans_____Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

Visionary or Operator? Unpacking the Mindset of Successful E-Commerce FoundersIn this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) engages in a dynamic discussion about what defines successful e-commerce founders - are they visionaries or operators? They explore the characteristics and importance of visionaries who create revolutionary products and operators who excel at executing and scaling ideas. The episode also covers various well-known brands, dissecting whether their success stemmed from visionary ideas or operational brilliance. Additionally, listeners get insights into the culture and practices of renowned companies like Ritz-Carlton through a book review segment. The team wraps up with practical advice for aspiring founders, stressing the balance between vision and execution. Tune in to find out whether growth is driven by groundbreaking ideas or methodical operations!****Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com***00:00 Introduction to D2C Founders and Market Challenges01:09 Final Episode in Atlanta: Casual Conversations02:16 Welcome to the ASOM Pod05:04 E-commerce Founders: Visionaries or Operators?09:21 Debating Visionary vs. Operator Roles18:50 Analyzing Popular D2C Brands25:19 The Evolution of the 'Founder' Title26:57 The Role of Founders in Tech27:40 The Evolution of the Founder Label29:24 Visionaries vs. Opportunists31:40 The Balance Between Vision and Execution42:56 The Importance of Customer Experience52:22 Conclusion and Upcoming Episodes_____Follow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of The ASOM Pod, the hosts dive deep into the challenges and issues facing modern marketers. They discuss why many marketers today copy others without critical thinking, the role of creativity in marketing, and the impact of AI tools and agencies on marketing practices. The episode features a lively debate on topics like whether TikTok is making marketers lazy, if modern CEOs force short-term wins, and if true marketers need to be involved in product design. The hosts also share practical advice on how to break out of marketing ruts and emphasize the importance of specialization. Tune in to hear these spicy takes and more!_____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Introduction: The Pitfalls of Copying Marketing Strategies00:56 Fun Banter: Movie Roles and Office Humor03:04 Podcast Kickoff: Welcome to The Awesome Pod05:57 Discussion: Why Modern Marketers Suck06:10 Debate: Are Marketers Out of Fresh Ideas?08:16 Critical Thinking in Marketing: A Lost Art?13:39 The Role of Creativity in Marketing21:12 The Impact of AI and Automation on Marketing23:33 The Importance of Proper Education and Training26:18 The Smartest Marketers Go Solo27:50 Content Farms and Mediocre Content32:24 Listener Feedback and Video Breakdowns33:03 E-commerce Brands and Differentiation35:17 The Importance of Copywriting37:25 AI in Marketing40:05 Hot Takes on Modern Marketing46:17 Solutions for Modern Marketers54:11 Buy or Sell: Marketing Insights58:35 Conclusion and Next Episode TeaserFollow Jimmy Kim at: X: https://www.twitter.com/yojimmykim Linkedin: https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO dig into the ever-changing world of DTC businesses. Is the DTC model on life support, or is it just shedding its old skin and evolving? The crew doesn’t hold back as they unpack the biggest mistakes DTC brands keep making—like betting everything on paid ads, failing to diversify, and ignoring what customers actually want.What You’ll Learn in This Episode:- The real reasons DTC brands are struggling (spoiler: it’s not just rising ad costs)- The danger of treating performance marketing like a religion- Why jumping into retail just because can backfire—hard- How to spot the “Know-It-All Founder” syndrome before it tanks your company- Lessons from brands that flopped (and how to avoid their fate)If you’re running a DTC brand (or thinking about starting one), this episode is a must-listen. _____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com_____00:00 Teaser Trailer02:11 Welcome to the ASOM Pod04:54 DTC: Is It Dying?15:30 The Rise and Fall of Smile Direct Club22:08 Casper: The Mattress Revolution27:36 Falling Asleep in Public28:19 13 Sins That Killed the DTC Business30:44 Overconfidence in Branding31:28 The Illusion of Customer Centricity32:36 Data Company Pitfalls33:36 Digital Media Addiction34:23 Discount Addiction34:34 Performance Marketing Religion36:30 Retail FOMO39:08 Tech Company Trap42:32 Jumping Around Syndrome43:06 Missed Financial Projections45:31 Ignoring Parental Advice46:38 The Know-It-All Founder48:50 Guess That Business Game51:54 Wrapping Up and Next Episode Teaser_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) break down the messy, unpredictable, and sometimes chaotic world of running a business in today’s economy. From layoffs to leadership challenges, they get real about what it takes to keep a company afloat—and thriving—when the game keeps changing.The crew dives into the rise of freelancers, fractional execs, and overseas talent—are they the secret to scaling smarter, or just a band-aid solution? They also tackle the ever-controversial remote work vs. in-office debate (spoiler: there’s no one-size-fits-all answer).What You’ll Learn:How to future-proof your business so it doesn’t crash and burnThe real impact of layoffs, restructuring, and automation on team moraleWhy remote vs. in-person work is not a simple yes/no debateHow to be a leader (not just a taskmaster) when times get roughKey lessons from The Culture Code on creating a culture people actually want to be part ofWhether you’re running an agency, leading a team, or just trying to survive corporate chaos, this episode is packed with insights, hard truths, and practical strategies to help you build a lean, efficient, and thriving business._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com_____00:00 Teaser Trailer02:29 Welcome to the ASOM Pod04:45 The Changing Landscape of Team Structures05:16 The Role of AI in Productivity05:48 The Impact of Layoffs and Reorganizations22:49 Hiring Trends: Freelancers and Overseas Talent31:14 Pricing Risks and Business Model Changes32:00 Challenges of U.S. Manufacturing32:44 Automation and Overseas Efficiency36:18 Impact of Layoffs on Company Culture37:21 Remote Work vs. In-Person Culture44:47 Leadership and Team Efficiency50:48 Book Review: The Culture Code57:50 Conclusion and Next Episode Preview_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive deep into the evolution of subscription-based business models in e-commerce. From viral success stories to spectacular failures, they analyze what makes—or breaks—a subscription brand.The conversation explores major players like HelloFresh, BarkBox, Dollar Shave Club, and FabFitFun, breaking down key factors such as customer retention, churn management, and the importance of transparency in building long-term loyalty. They also discuss the operational and logistical hurdles of running a subscription business, from supply chain complexities to evolving consumer expectations.What You’ll Learn:- The key challenges subscription brands face and how to overcome them- How community building and transparency drive customer retention- Why some brands (like Dollar Shave Club) scaled successfully while others (like Juicero) failed- What the future holds for subscription models in a changing e-commerce landscapeWhether you’re an eCommerce founder, marketer, or just a subscription box enthusiast, this episode is packed with insights and lessons._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com_____00:00 Teaser Trailer00:55 The Vegan Food Debate03:00 Welcome to The ASOM Pod05:39 Subscription Trends and Challenges11:04 The Rise and Fall of Subscription Brands20:56 HelloFresh: Adapting to Market Changes26:16 BarkBox: Expanding Through Treats30:22 Dollar Shave Club: From Viral Success to Corporate33:42 Shaving Habits and Preferences34:58 The Juicero Debacle39:10 FabFitFun's Rise and Challenges43:50 The Importance of Customer Retention56:12 Future of Subscription Models58:22 Guess That Business Game_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) tackle the Great Discount Debate—are discounts killing brand value, or are they just a necessary evil? Featuring insights from agency leaders, SaaS experts, and DTC marketers, this episode unpacks how discounting strategies impact long-term brand equity, customer loyalty, and profitability.The discussion covers real-world examples of brands winning without discounts—like using bulk box offers to increase AOV during Black Friday—and the pitfalls of deep discounting, including how a 70% off sale tanked a brand’s conversion rates and margins. The hosts also break down alternative strategies, from exclusive product drops to community-driven engagement and influencer collaborations that drive sales without slashing prices.What You’ll Learn: How discounting can erode brand value—and when it actually makes sense Creative ways to drive sales without cutting prices The role of brand equity, community, and influencer partnerships in sustainable growth Real-world success stories of non-discounting strategies in actionThis episode is packed with data-driven insights and actionable takeaways for eCommerce brands, marketers, and founders looking to build a profitable, high-retention business—without racing to the bottom on price._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com_____00:00 Teaser Trailer01:53 Welcome to the ASOM Pod02:25 Introductions and Event Announcements04:01 The Great Discount Debate: Are Discounts Killing Brand Value?04:49 Bryan's Strong Stance Against Discounts06:20 Agency Perspective on Discounting12:14 Brand Equity and Discounting Strategies19:28 Creative Solutions for Customer Value21:10 Success Stories and Lessons Learned32:38 The Art of Product Drops33:28 Marketing Strategies: Beyond Discounts34:11 Customer Reactions to Sales38:15 Building Community and Brand Loyalty45:20 Partner and Influencer Collaborations49:01 Final Thoughts and Takeaways53:49 Buy or Sell Game58:42 Wrapping Up and What's Next_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) break down the evolving world of creators and influencers—and why follower count isn’t everything. They explore the key differences between creators, influencers, and affiliates, with a spotlight on how aligning with individuals who genuinely vibe with your brand's mission can deliver better ROI than chasing big names.The conversation dives into real-world examples, including how Mr. Beast blurs the lines between creator and influencer and how Domino’s Pizza rebuilt its reputation by owning its flaws. The hosts also unpack why creators with strong communities and organic reach often drive more engagement, plus what this means for brands looking to level up their influencer marketing game. Spoiler alert: Micro-influencers might just be your brand’s MVPsWhat You’ll Learn: Why micro-influencers often deliver more engagement and ROI than mega-influencers The differences between creators, influencers, and affiliates—and why it matters How creators are turning their communities into thriving brands The importance of building genuine partnerships and long-term relationships Practical tips for brands entering the influencer marketing spaceThis episode is packed with insights and actionable advice for eCommerce brands, marketers, and founders who want to leverage the creator economy to build lasting connections with their audiences._______Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com_______00:00 Teaser Trailer01:17 Podcast Intro and Hosts03:30 Diving into the Creator Economy04:12 Defining Influencers and Affiliates05:48 The Rise of Creators15:03 Collaborations and Brand Partnerships21:21 Creators Shifting to Product Sales22:00 Building Community Before Product22:22 Licensing vs. Building Brands23:06 Challenges of Scaling for Creators24:18 The Importance of Distribution25:34 Micro vs. Mega Influencers33:09 Advice for Brands Entering Influencer Marketing39:57 Guess That Business Game43:02 Episode Wrap-Up _____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive into the fast-evolving world ofsocial commerce and how it’s reshaping e-commerce and retail. They break down howTikTok, Facebook, and YouTube are weaving shopping into their platforms and debate whether a U.S. tech giant (cough Metacough) will take over.The crew also gets real aboutlive shopping—is it the next big thing, or just another fleeting trend? They discuss the differences betweeninfluencer vs. creator marketing, whytesting across multiple sales channels is a must, and the brands that are already cashing in. Plus, there’s some spicy convo around whether TikTok should be acquired by a U.S. company (cue the drama).What You’ll Learn:Why social commerce is blowing up (and how to get in on it)The future oflive shopping and whether it’s a goldmine or a gimmickHowMeta, YouTube, and TikTok stack up in the social commerce raceThe secret sauce to makingreloadable products a revenue machineThe biggest challenges brands face when jumping into social commerceThis episode is packed with hot takes, industry insights, and real talk foreCommerce pros, marketers, and brand builders who want to stay ahead of the curve._______Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle— Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6— The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  Subscribe to our newsletter!We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com_______00:00 Teaser Trailer01:06 Introducing the Hosts02:28 Event Announcements and Promotions03:05 Deep Dive into Social Commerce04:27 Exploring Social Commerce Channels10:38 Live Shopping and Consumer Behavior16:23 The Future of Social Commerce27:10 The Power of Live Shopping27:45 Building an Audience from Scratch29:07 Choosing the Right Platform30:49 Challenges and Solutions in Live Shopping34:15 Generational Shifts in Commerce37:00 Reloadable Products: The Future of Social Commerce39:23 The Evolution of Social Commerce43:24 Buy or Sell: Predictions and Debates50:19 Wrapping Up: Final Thoughts and Next Episode Preview_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod#businesspodcast#businessinsider#entrepreneurship#entrepreneur#ecommercepodcast#ecommerce#ecommercebusiness#ecom#dtc#dtcpodcast#ecommercetips 

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) get into the ever-changing world of AI in eCommerce! In this episode, the hosts chat about how AI is shaking up marketing, customer service, and business operations. They break down popular tools like ChatGPT, Claude, and Grok, sharing how brands are using them to personalize experiences, create content, and boost efficiency. But it’s not all smooth sailing—AI comes with its own set of challenges. The conversation covers the risks of relying too much on automation, how to keep creativity alive, and why human oversight is still essential. Plus, they share tips on using AI without losing your brand’s unique voice and staying relevant to younger audiences. What You’ll Learn: How AI is reshaping personalization in eCommerce The impact of chatbots on customer experience and marketing Key challenges of AI adoption and maintaining the human touch How different generations are embracing AI in commerce Actionable strategies for brands looking to integrate AI effectively This episode is packed with insights for e-commerce professionals, marketers, and business leaders looking to stay ahead of the AI curve. _______ Big shoutout to our sponsors who make this podcast possible! Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/ Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io    Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com _______ 00:00 Teaser Trailer 01:54 Welcome to the ASOM Pod 03:59 Diving into AI in eCommerce 05:17 Current AI Tools and Their Applications 12:30 Challenges and Future of AI in eCommerce 16:25 Customer Experience and AI 19:58 The Impact of Chatbots on Customer Service 23:31 The Challenge of Personalization 24:14 AI's Role in Marketing and Personalization 24:59 The Human Touch in AI-Driven Marketing 26:24 AI in Content Creation and Social Media 28:57 Adoption of AI Across Generations 30:24 Future of AI in eCommerce 39:04 Getting Started with AI 42:27 Guess That Business Game 46:36 Wrap-Up and Teaser _____ Follow Jimmy Kim at:  X:  https://www.twitter.com/yojimmykim  Linkedin:  https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim  Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at:  X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at:  X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) take a deep dive into the evolving world of sales, breaking down why the traditional hard-sell approach is fading and why consultative selling is the future. They emphasize the critical role of human connection, proper sales education, and the dangers of over-relying on automation and AI. The conversation explores how modern sales practices have become too dependent on technology, often at the cost of personalized engagement and effective communication. What You’ll Learn: Why consultative selling outperforms hard selling in today’s market The risks of over-automation and how to bring human connection back to sales Effective strategies for LinkedIn sales engagement and cold outreach The role of AI in sales—where it helps and where it hurts Key takeaways from Hundred Million Dollar Offers on pricing and value positioning This episode is a must-listen for sales professionals, marketers, and business leaders looking to refine their sales approach and stay ahead in an evolving landscape. Tune in for actionable strategies, expert insights, and a few spicy takes on modern sales trends! _______ Big shoutout to our sponsors who make this podcast possible! Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/ Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.com Workspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  _______ 00:00 Teaser Trailer 01:42 Meet the Hosts 01:58 Sales Discussion Kickoff 03:49 Sales Evolution and Challenges 04:02 Car Sales Experience 04:21 Modern Salesperson Issues 04:25 Cold Outreach and Sales Roles 07:29 Sales Methodologies and Training 08:03 Evaluating Salespeople 09:35 Sales Team Development 18:52 Cold Calls and Effectiveness 20:17 Generational Differences in Sales 21:52 Hiring Great Salespeople 32:28 Retail Sales Strategies 35:55 The Importance of Training in Sales 37:36 Challenges with Modern Sales Techniques 38:16 The Role of AI and Automation in Sales 40:45 Building Personal Connections in Sales 42:14 Effective Sales Strategies and Techniques 45:02 The Importance of Relationship Building 57:27 Advice for Modern Salespeople 01:09:57 Conclusion and Final Thoughts _____ Follow Jimmy Kim at:  X:  https://www.twitter.com/yojimmykim  Linkedin:  https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim  Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at:  X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at:  X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) tackle the complex and often misunderstood world of agencies. From full-service powerhouses to boutique specialists and freelancers, they explore the challenges brands face when selecting, managing, and evolving their agency relationships. The team dives into the importance of setting clear KPIs, fostering strong communication, and aligning on mutual roles for a successful partnership. They also debate the impact of AI on the future of agencies, predicting cost reductions, increased efficiency, and even a shake-up in traditional agency models What You’ll Learn: - The pros and cons of full-service, specialized, boutique agencies, and freelancers - Why clear KPIs and communication are crucial for agency success - How AI is transforming the agency landscape and reshaping business models - The debate on performance-based pricing and agency loyalty - Practical strategies for navigating the agency selection process This episode is a must-listen for marketers and brand leaders looking to make informed decisions about their agency partnerships. Tune in for actionable insights, future-focused predictions, and a few spicy takes along the way! _______ Big thanks to Omnisend for sponsoring the pod! With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/ Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠https://asompod.com _______ 00:00 Teaser Trailer 00:26 The Impact of AI on Agencies 01:13 Uber vs. Lyft: A Personal Story 03:47 Welcome to the ASOM Pod 05:12 Agency Experiences and Hot Takes 07:03 Choosing the Right Agency 15:22 Full Service vs. Specialized Agencies 32:19 Freelancers vs. Contractors 40:49 Navigating the Agency Selection Process 42:01 Overcoming Business Hurdles 42:26 Choosing the Right Agency 44:29 The Importance of Networking 48:43 Client References and Expectations 56:27 Agency and Brand Relationships 01:00:14 The Future of Agencies with AI 01:04:43 Debating Agency Models 01:18:19 Bryan's Buy or Sell 01:24:15 Next Episode Preview _____ Follow Jimmy Kim at:  X:  https://www.twitter.com/yojimmykim  Linkedin:  https://www.linkedin.com/in/yojimmykim IG: https://www.instagram.com/@yojimmykim  Tik Tok: https://www.tiktok.com/@yojimmykim Follow Bryan MacDonald at: X: https://www.twitter.com/bryanomaspride LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct IG: https://www.instagram.com/@anythingbutasalad Tik Tok: https://www.tiktok.com/@anythingbutasalad Follow John Roman at:  X: https://www.twitter.com/@JohnMRoman Linkedin: https://www.linkedin.com/in/john-roman/ IG: https://www.instagram.com/@johnnyromes Tik Tok: https://www.tiktok.com/@johnmroman Follow Amer Grozdanic at:  X: https://www.twitter.com/@AmerGrozdanic Linkedin: https://www.linkedin.com/in/amer-grozdanic IG: https://www.instagram.com/@amergrozdanic Tik Tok: https://www.tiktok.com/@amergrozdanic Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information! Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at ⁠⁠https://asompod.com⁠