EPISODE · Oct 17, 2025 · 13 MIN
BONUS: The One With Marketing in your Busy Season
from The One Behind the Lens with Kate DeCoste · host Kate DeCoste
Episode Summary:Busy season is busy — but that doesn’t mean your marketing should go dark. In this bonus episode, Kate shares real, actionable ways photographers can stay visible, connect with their audience, and keep future bookings coming — without burning out. From batch posting to showing the messy middle, this is your gentle reminder that done is better than perfect.⏱️ Episode Breakdown:00:00 – Yay, it’s you, Shutter Squad! Kate kicks things off with a bonus pep talk for photographers in the thick of busy season — because your camera may be glued to your hand, but your marketing can still shine.02:12 – Why You Still Need to Show Up How staying visible during busy season builds trust and momentum for the months ahead. Even a quick Story or behind-the-scenes peek goes a long way.05:20 – Simple, Doable Marketing MovesBatch and repurpose your existing contentAutomate a few posts per weekSend short, easy check-in emailsShare the real messy middle moments10:45 – Mindset Check: Done is Better Than Perfect Don’t overthink it. One-liners and candid moments count just as much as polished posts.15:00 – Education Spotlight: Your Headliner Show A live, high-energy experience happening November 13th where you’ll build a content plan that actually works.💰 $69 — link to register in the show notes!17:45 – Outro: Keep Showing Up, Shutter Squad 📸 Share your Photo Confession Booth stories by email, DM, or voice memo — they might make it into an upcoming episode!🔗 Links Mentioned in This EpisodeYour Social Media Era (Nov 13th – $69): Save your SeatThe Coffee Roaster Lincoln (SAVE 5%) https://coffeeroasterlnk.com/tobtlPose Like A Pro: https://www.katedecostephotography.com/photographers/digital-download/pose-like-a-pro💌 Connect with KateInstagram | @katedecosteFacebook | Kate DeCoste Photography[Website]Got a Photo Confession or question for the show? Send a voice memo or DM — Kate loves hearing from the Shutter Squad!🎙️ Quotes to Remember“Busy season doesn’t mean silent season.”→ A simple reminder that consistency—even in small ways—keeps your business visible and thriving.“Your clients aren’t just watching when you have time to post pretty photos. They’re watching how consistent you are through it all.”→ A mindset shift every photographer needs when the editing queue feels endless.“Even a one-line caption like ‘Golden Hour Magic’ keeps you in the feed and in your client’s mind.”→ Small effort, big impact.“Keep showing up, even in the smallest ways, and your future self—and your calendar—will thank you.”→ The perfect mantra for staying motivated through the chaos of busy season.
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BONUS: The One With Marketing in your Busy Season
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