The One Behind the Lens with Kate DeCoste

“I’m awkward.”“I don’t know how to pose.”“I hate having my picture taken.”“What do I do with my hands?”And the classic: “I’m not photogenic.”If you've ever said any of those things before getting in front of a camera, this episode is for you.In this bonus episode and the Season 3 finale of The One Behind the Lens — I'm wrapping up my Senior Session Playbook with the part that can make seniors the most nervous: What am I actually supposed to DO in front of the camera?Here's the first thing I want you to know:You don't need to know how to pose. That's your photographer's job.We're talking about why those first few minutes of a senior session might feel awkward, how movement helps you relax, why you shouldn't compare your session to someone else's, and how bringing things you love can help your personality come through in your photos.I'm also talking to parents about how to be the ultimate hype person without accidentally making your senior more self-conscious.And photographers, there's plenty in this one for you too. Your clients don't do this every day — you do. How you direct, communicate, encourage and give feedback can completely change someone's experience in front of your camera.🎧 In This Episode📸 The Senior Session Playbook00:24 — Welcome + the Season 3 finale01:35 — You don't need to know how to pose03:22 — Why the first 5–10 minutes might feel awkward04:45 — Why I don't recommend wearing your favorite outfit first05:05 — Stop worrying about what you look like06:20 — Movement is your friend07:25 — Bring things that make you feel like YOU08:20 — Bring someone who makes you feel confident09:25 — You don't have to smile in every photo10:25 — Don't compare your session to someone else's11:20 — Tell your photographer what you're nervous about12:55 — Why consultations matter + the senior who hates bugs13:55 — Parents, this part is for you15:35 — Photographers: remember what this feels like16:30 — Your client can't read your mind — give them feedback17:15 — Confidence is contagious17:30 — Putting the Senior Session Playbook together18:25 — Wrapping up Season 319:45 — Season 4 is coming in October!This episode wraps up our three-part senior photography series:Part 1: How to Choose the Right Location for Your Senior PhotosPart 2: What to Wear for Your Senior PhotosPart 3: The One Where They Said, “I’m Awkward in Photos”Location matters.What you wear matters.But ultimately, your senior session should feel like you.You don't need to know how to pose. You don't need to be “photogenic.” And you definitely don't need to become somebody else for your senior photos.You need a photographer who knows how to guide you, an experience that gives you room to relax, and permission to show up as yourself.And with that, Season 3 is officially a wrap!Thank you, Shutter Squad, for listening, sharing episodes, sending me messages when something resonates, and being part of another season of The One Behind the Lens.Season 4 drops in October!Until then, it's the perfect time to go back and catch up on any Season 3 episodes you missed.Make sure you're following or subscribed so you'll know when we're back.And remember:There's always more to the story behind the lens.I'll see you next season.

The One About Building a Marketing System That Actually Works with Lindsay PinchukIn this episode, I sit down with Lindsay Pinchuk, an award-winning entrepreneur, consultant, and small business mentor who's among the less than 1% of female founders to successfully lead her company through an acquisition. Lindsay built her first company, Bump Club and Beyond, from just $500 into a 7-figure brand with partnerships including Target, Nordstrom, Huggies, and Unilever, reaching over 3 million people every month before selling the business to a large agency holding company. Today, she's the founder of Dear FoundHer, a top 0.5% podcast and community supporting women business owners over 40.We talk about her signature SWEEP framework for simplifying marketing, why partnerships don't have to mean brand deals, how to show up on camera even if it terrifies you, why chasing trends isn't the growth strategy people think it is, and why women over 40 might have the biggest advantage in business right now.In this episode:2:41 — Lindsay's story: from corporate America to founding Bump Club and Beyond4:21 — How Dear FoundHer came to be5:23 — The SWEEP framework: what it stands for and how one piece of content can be repurposed across six channels9:16 — A real example: turning one blog post into weeks' worth of content13:24 — Why LinkedIn is an underused platform for photographers14:44 — How SWEEP changed the way Lindsay thinks about marketing19:34 — Why "partnership" is broader than brand deals — and how your own clients are partners25:01 — Two tips for showing up on camera when you hate being on camera30:57 — Why chasing trends won't grow your bottom line36:28 — Why women over 40 have an edge in business right now46:51 — How and why Lindsay started The FoundHer Files on Substack53:41 — The three-month premium listener gift, explained55:31 — Rapid fire round57:17 — More on the Dear FoundHer podcast and communityConnect with Lindsay:Instagram: @dearfoundherPodcast/Community: dearfoundher.comThe FoundHer Files: foundherfiles.substack.comSpecial offer: Lindsay is giving Shutter Squad listeners three months free of the premium FoundHer Files — claim it here.The Coffee Roaster of LincolnDiscount: 5% off online ordersCode: TOBTLPodcast link: coffeeroasterlnk.com/tobtl☕ The Coffee Roaster — Save 5% on your online order with code TOBTL, or shop through the podcast link above.If you enjoyed this episode, subscribe to The One Behind the Lens so you never miss a conversation, and leave a review to help more photographers find the show.

The One Where AI Can't Steal Your Joy with Jon CheneyIn this episode, I sit down with Jon Cheney, founder and CEO of the General AI Proficiency Institute, to talk about what AI actually means for photographers and creatives — beyond the hype and the fear.Jon breaks down how AI is already working behind the scenes in your iPhone photos, how to use it to fix blown shots, remove distractions, and clean up editing work that used to eat up hours. We also get into the tools he actually uses day to day, why different AI platforms can give you completely different answers to the same question, and the story behind how he built an entire business — one that would've cost $3.2 million and 18 months the traditional way — in a single weekend for $400.My favorite part of this conversation: Jon's take on why the joy of creating, and the stewardship that comes after, is something AI can never take from us.In this episode we cover:Why you're probably already using AI without realizing itUsing AI to fix framing issues, remove distractions, and clean up shotsHow to give your AI tools your own "voice" for writing and contentWhat Jon actually uses ChatGPT, Claude, and Replit for in his own businessWhy AI platforms can give wildly different answers depending on how they're trainedHow Jon built a business in a weekend for $400Why creativity and stewardship are uniquely human, no matter how good AI gets0:00 Intro 2:14 Who is Jon Cheney? From tech-lover to AI founder 4:42 You're already using AI (yes, even on your iPhone) 5:10 Jon's Alaska story: fixing a blown photo with AI 7:34 Removing distractions — cars, trees, tan lines, blemishes 9:34 Why AI just makes creatives faster, not less creative 10:54 What AI can take off a photographer's plate (admin, emails, scheduling) 13:00 Vibe coding explained: how Jon uses Replit 16:17 Giving AI "your voice" for writing and content 19:00 Will photographers get left behind if they ignore AI? 22:25 Jon's business and course offer (with your discount code) 24:54 ChatGPT vs. Claude vs. Replit vs. Midjourney — what Jon uses for what 30:54 Why different AI platforms give different answers 36:13 Spotting AI content and being transparent about your process 40:00 The future of photography and why AI can't fake real creativity 42:48 Creation vs. stewardship — the part AI can never replace 44:49 How Jon built a $3.2M business in one weekend for $400 48:23 Jon's advice: the first AI tool to try if you're starting from zero 53:00 Rapid fire questions 57:47 Shoutout to Jon's mom, Carolyn Cheney (1.1M followers!) 59:03 Where to find Jon and wrap-upEvoto — my go-to AI editing tool for things like skin retouching, tan lines, and blemish removal. Get free credits to try it for yourself here: katedecostephotography.com/form/the-one-where-you-get-evotoConnect with Jon Cheney:LinkedIn: Jon CheneyInstagram, Facebook, TikTok, Threads, YouTube: @CheneyPianoCourse: "How to Build a Business in a Weekend" at GenAIPI.org — use code KATE for $350 off https://genaipi.org/live-courses/1Follow his mom, Carolyn Cheney, a nature photographer with 1.1 million followers

She's the Founder and CEO of a multi seven-figure, women-led social media agency and a former NBC News reporter, and in this episode Katie Love breaks down what really builds trust on social and it's not follower count.Hey Shutter Squad! This episode is packed for photographers and creatives. Katie Love, founder of Love Social Media, joins me to talk about why credibility matters more than followers, the story behind her very first $800 brand photos (and her now-iconic pink brand), why chasing everyone means you're building trust with no one, and the biggest content mistake she sees photographers make over and over. We also talk about the three "hooks" that stop someone from scrolling, why Pinterest and YouTube are so underrated for booking clients, and how her team actually uses AI without losing their voice.Katie is an Entreprenista 100 winner, and Love Social Media was named to Inc's Best Places to Work 2025. Plus — her team currently has five reels nominated for the Reelies Awards, and she shares a rapid-fire round at the end you don't want to miss.Connect with Katie LoveInstagram: @katielovesocialWebsite: loveyoursocialmedia.comGet VSCO ONE: https://refer.vsco.co/katedecosteIf this episode helped you, I'd love if you left a review or shared it with a friend. See you next time, right here behind the lens.

One of the biggest myths about senior pictures is that you need to buy an entirely new wardrobe.The truth?Some of the best outfits are already hanging in your closet.In this episode, you'll learn:In this episode of The One Behind the Lens, Kate shares how to choose outfits that feel authentic, photograph beautifully, and help you feel confident in front of the camera. Whether you're a senior, a parent, or a photographer guiding clients through the planning process, you'll walk away with practical tips that take the stress out of deciding what to wear.Because at the end of the day, your clothes shouldn't steal the spotlight—they should help tell your story.Why confidence always photographs better than expensive clothes.How to build outfit variety without buying an entirely new wardrobe.Why your clothing should complement your location—not compete with it.The importance of choosing outfits you can comfortably sit, walk, and move in.Creative ways to incorporate your hobbies, interests, and personality into your wardrobe.How one "dressier" outfit can elevate your gallery while still feeling like you.Why trying on outfits before your session can save stress on picture day.Kate's favorite planning tip: sending outfit photos to your photographer before your session.Mentioned in this episode📖 Free Resource: What to Wear for Senior Pictures: A Nebraska Senior Style GuideNot sure where to start? This free guide walks you through choosing outfits that fit your personality, complement your location, and photograph beautifully. Even if you don't live in Nebraska, the advice applies to every senior session.👉 Read the guide:https://www.katedecostephotography.com/blog/what-to-wear-for-your-nebraska-senior-pictureshttps://www.katedecostephotography.com/blog/what-to-wear-for-your-nebraska-senior-pictures✨ Shop your closet first.✨ Dress for your location.✨ Comfort creates confidence.✨ Your senior pictures should look like you—not someone else's Pinterest board.Almost every senior worries about one thing before picture day:"What if I'm awkward in front of the camera?"In the next Senior Session Playbook episode, Kate shares how she helps seniors feel comfortable, confident, and natural—even if they've never had professional photos taken before.Let's ConnectWebsite: https://www.katedecostephotography.comInstagram: @katedecosteFacebook: Kate DeCoste PhotographyPinterest: Kate DeCoste PhotographyIf you enjoyed this episode, be sure to subscribe, leave a review, and share it with a senior or parent who's getting ready to plan senior pictures. Your support helps more families discover the podcast and feel confident before they ever step in front of the camera.

When most people start planning senior pictures, they ask the same question:**"Where should we take them?"**But what if that's actually the wrong place to start?In this episode of The One Behind the Lens, Kate pulls back the curtain on her senior session planning process and shares why the best senior sessions don't begin with a location—they begin with getting to know the person in front of the camera.From asking the right questions during consultations to uncovering meaningful places, hobbies, and experiences, Kate explains how every senior session can become a personalized reflection of who someone is instead of just another Pinterest-inspired photoshoot.Whether you're a high school senior, a parent, or a photographer looking to create a more intentional client experience, this episode will help you think differently about planning a session that's authentic, memorable, and uniquely personal.In this episode, you'll learn:* Why choosing a location should never be the first step.* The consultation questions that reveal the best session ideas.* How to move beyond sports and school activities to tell a more complete story.* Why Pinterest should inspire your session—not define it.* How outfits and locations should work together.* Practical planning tips that can save time and reduce stress on session day.* What to do when a senior says, "I have absolutely no ideas."* Why some of Kate's favorite galleries started with clients who felt completely stuck.Mentioned in this episode:📖 Free Resource: How to Choose the Perfect Location for Your Nebraska Senior PicturesIf you're planning your senior session and need help deciding where to take your photos, this free guide walks you through the same process Kate uses during every consultation. From flower farms and soccer fields to hometown favorites and meaningful locations, you'll learn how to create a senior session that truly reflects your personality.👉 Read the guide:https://www.katedecostephotography.com/blog/how-to-choose-the-perfect-location-for-your-nebraska-senior-picturesWant to checkout VSCO One?👉https://www.katedecostephotography.com/form/the-one-where-you-get-vsco-oneComing Up NextThe One About What to Wear for Senior PicturesWondering what to wear for your senior session? In the next episode, Kate shares how to choose outfits that complement your location, photograph beautifully, and help you feel confident in front of the camera—without buying an entirely new wardrobe.---Lets ConnectWebsite: https://www.katedecostephotography.comInstagram: @katedecosteFacebook: Kate DeCoste PhotographyPinterest: Kate DeCoste PhotoIf this episode was helpful, consider subscribing, leaving a review, and sharing it with a senior or parent who is starting to plan senior pictures. Every review helps more families discover the podcast and feel a little more confident before stepping in front of the camera.💥 New episodes every week.💻 Learn more + get freebies at katedecostephotography.com/podcast📸 Follow Kate on Instagram: @katedecoste✨ It’s time to Shutter Up & Shine.

What does the future of photography actually look like?If you've been feeling overwhelmed by constant changes in social media, AI, marketing, and the business side of photography, you're not alone.This week, I'm joined by Eric Wittman, CEO of VSCO, for a conversation about where our industry is headed and why photographers should be paying just as much attention to their business as they do their camera.We talk about why photographers aren't struggling because they need to take better photos. Instead, they're trying to navigate marketing, visibility, pricing, client management, and running a profitable business in a rapidly changing world.Eric also shares his perspective on AI, why he believes photographers aren't being replaced, and how technology should support creativity not replace it.Of course, we also dive into VSCO One, VSCO's all-in-one platform built to simplify the business side of photography by bringing together editing, galleries, portfolio websites, client management, contracts, education, and workflow into one place.Whether you're just starting your photography business or you've been photographing clients for years, this episode is packed with practical insights that will help you think differently about where our industry is headed.In this episode• The biggest challenges photographers face in 2026• Why the business side of photography is often harder than photography itself• How AI is changing the creative industry• The importance of community and mentorship• Why photographers need to adapt their marketing strategies• Building a business that lasts• An inside look at VSCO OneResources Mentioned📸 Learn more about VSCO One:https://refer.vsco.co/katedecoste☕ Free Photography Resources:https://www.katedecostephotography.comIf you enjoyed this episode, I'd love for you to leave a review and share it with another photographer. Your support helps more creatives discover the show, and it truly means the world to me.

What if the key to growing your photography business isn't working more... but working differently?In this episode of The One Behind the Lens, I'm joined by family photographer, educator, homeschooling mom of three, and founder of the Realign Retreat, Tiffany Crenshaw.Tiffany has intentionally built a photography business around her season of life instead of trying to force her life around her business. We dive into creating boundaries that actually stick, building a sustainable calendar, avoiding burnout, and why saying "no" can often be the best business decision you make.Whether you're juggling kids, another job, or simply trying to reclaim your evenings and weekends, this conversation is packed with practical ideas to help you build a business that supports the life you want—not the other way around.In This Episode We Talk About:Building a photography business around your current season of life.Creating a shooting schedule that protects your time and energy.Setting boundaries that actually improve your client experience.How CEO planning days and quarterly goal setting can transform your business.Avoiding burnout by saying "no" more often.Why comparing yourself to social media is holding you back.Transitioning into a new photography niche without starting over.Creating workflows that save time and reduce stress.Memorable Quotes"I'd rather be excellent for five clients than mediocre for thirty-five.""Sometimes we spend so much time protecting everyone else's mental and emotional space that we forget to protect our own.""We're not just photographers—we're CEOs."Connect with Tiffany📸 Instagram: @tiffanycrenshawedu📷 Photography: @animalhousephotographyLearn more about Tiffany's coaching, the Realign Retreat, and her educational resources through the links below.Free ResourceTiffany has generously shared her Quarterly Planning Guide to help you start thinking like the CEO of your business.➡️ Download the Quarterly Planning Guide: https://animalhousephotography.myflodesk.com/katiedResources MentionedSprout Studio CRMRealign RetreatQuarterly Planning GuideListener PerkLooking for a better way to organize your photography business?I've been using VSCO One to simplify my workflow, keep projects organized, and spend less time searching for files and more time creating.As a listener of The One Behind the Lens, you can save $75 on VSCO One using my referral link below.➡️ Get $75 Off VSCO One: https://refer.vsco.co/katedecosteLove the Podcast?If this episode encouraged you, I'd love for you to:⭐ Leave a review.📲 Share this episode with a photographer friend.🎙️ Subscribe so you never miss an episode of The One Behind the Lens.Connect with Kate🌐 Website: katedecostephotography.com📸 Instagram: @katedecoste🎥 YouTube: The One Behind the LensThanks so much for listening! Until next time, keep showing up, keep creating, and remember—you get to build a business that fits the life you want to live.💥 New episodes every week.💻 Learn more + get freebies at katedecostephotography.com/podcast📸 Follow Kate on Instagram: @katedecoste✨ It’s time to Shutter Up & Shine.

Have you ever felt like people wanted you to pick just one thing?Maybe you're a photographer who also teaches. A creative who's been dreaming about starting a podcast. A business owner with an idea you've been afraid to pursue because you're worried people will think you're "all over the place."In this solo episode of The One Behind the Lens, Kate shares why being multi-passionate isn't something to apologize for—it's one of your greatest strengths. Through personal stories and practical encouragement, she explains how your passions can work together to build a stronger business, spark more creativity, and create a life that actually feels like you.Why society encourages us to stay inside one boxThe difference between having a clear niche and limiting yourselfHow your passions naturally strengthen one anotherWhy thinking in seasons can reduce overwhelmHow to stop apologizing for evolvingA simple exercise to help you connect your passionsTake five minutes and write down every passion, hobby, business idea, or creative outlet that lights you up.Then ask yourself:"How could one of these passions make another one stronger?"Instead of choosing between your passions, start looking for the ways they support one another.Creative work gets a whole lot easier when everything has a place.This episode is brought to you by VSCO WorkspaceI've been using VSCO Workspace to help organize projects, simplify my workflow, and spend less time searching for files and more time creating.✨ Check it out using my referral link:👉 https://refer.vsco.co/katedecosteConnect with Kate🌐 Website:https://www.katedecostephotography.com📸 Instagram:https://www.instagram.com/katedecoste🎙️ Listen to more episodes of The One Behind the Lens📩 Join Marketing Backstage for monthly marketing ideas, content prompts, and behind-the-scenes strategies:https://www.katedecostephotography.com/photographersIf this episode encouraged you, I'd love for you to leave a review and share it with another creative who needs the reminder that they don't have to fit into someone else's box.

What happens when you've built the business everyone thinks they should want... and discover you're miserable?In this episode of The One Behind the Lens, Kate sits down with New York City pet photographer, educator, and entrepreneur Jen Hillenga to talk about the winding road that led her from portrait photography and million-dollar businesses to photographing dogs in one of the most competitive cities in the world."I had spent my entire late twenties and thirties making a business, but I hadn't made a life."Jen shares her incredible journey—from working in portrait studios, building a successful education and template company, managing a large team, and eventually realizing that bigger wasn't necessarily better.As her businesses grew, so did the pressure."I was praying for rain so I could cancel sessions."After selling her company and moving to New York, Jen found herself once again at a crossroads. During the pandemic, a creative project involving her own dogs sparked something she hadn't felt in years."I think I'm done directing creative and I need to go back to being a creative."That realization eventually led her to launch what would become a thriving pet photography business built around freedom, creativity, and a completely different definition of success.In This Episode We Discuss:How Jen accidentally fell into photography and built her first portrait businessThe reality of managing employees, overhead, and multiple companiesWhy a million-dollar business wasn't bringing more fulfillmentLeaving everything behind and moving to New York CityBuilding a successful niche business around pet photographyCreating a highly personalized client experienceUsing Instagram to build an engaged communityPhotographing dogs in one of the busiest cities in the worldWhy systems and boundaries can actually create more freedomRedefining success as your life and priorities changeA Few Favorite Jen-isms"I'm happy to make people happy, but I'm not happy to inconvenience myself to convenience someone else.""Your clients will fall in line if these are your policies and they want what you have.""People just want joy these days.""I'm not talking about what I'm selling. I'm talking about the dog.""Dogs are kind of like toddlers... but they rarely have a bad day."Connect with JenWebsite: The Ways of the DogInstagram: @thewaysofthedogPet Photographer Community: Pet Portrait ProsSpotlight: Sundays for Dogs — Get 50% OFF at Sundays for Dogs with the following link: https://share.sundaysfordogs.com/Kate43!18247fc234!aFinal TakeawayThis episode isn't really about dog photography.It's about permission.Permission to evolve.Permission to change your mind.Permission to redefine success.And permission to build a business that supports the life you want instead of the one you think you're supposed to want."I swore to myself that if I did this again, I was going to do it differently."If you've ever found yourself questioning what success really looks like, this conversation is one you won't want to miss.Enjoyed the Episode?• Follow The One Behind the Lens• Leave a review on your favorite podcast platform• Share this episode with a photographer or business owner friendYour support helps more creatives discover the show ✨💻 Learn more + get freebies at katedecostephotography.com/photographers📸 Follow Kate on Instagram: @katedecoste✨ It’s time to Shutter Up & Shine.

Feeling behind on your marketing? You're not alone.In this solo episode of The One Behind the Lens, Kate is serving as your unofficial marketing cheerleader and helping you create a simple, realistic marketing plan for July—without burnout, overwhelm, or spending hours staring at a blank content calendar.Whether you're a photographer, creative entrepreneur, or small business owner, this episode will help you simplify your marketing by focusing on three key content buckets that actually move the needle: visibility, relationships, and offers.Kate shares practical content ideas, July marketing themes, email newsletter prompts, and a reminder that you don't need to market perfectly—you just need to stay visible.Plus, she gives listeners a first look at her brand-new monthly marketing membership, Marketing Backstage, designed to help creatives and business owners show up consistently with confidence.Why marketing feels harder than ever right nowThe three content buckets every business owner should focus onVisibility content ideas that keep you top of mindRelationship content that helps people connect with youHow to sell without feeling salesyJuly marketing themes to inspire your contentReel, social media, and email ideas you can start using immediatelyWhy consistency matters more than perfectionMentioned in This EpisodeMarketing Backstage - https://www.katedecostephotography.com/photographersPhotoBiz (Use code POD25 for 25% off your first year)Connect with KateWebsite: Kate DeCoste PhotographyInstagram: @katedecostephotographyIf You Loved This Episode:Share it with a fellow photographer, creative, or small business owner who could use a July marketing reset.And don't forget to subscribe, leave a review, and join the Shutter Squad for future episodes filled with business tips, marketing strategies, and honest conversations from behind the lens.

🎙️ Episode OverviewWhat if your blog didn’t have to feel like a content treadmill?In this episode of The One Behind the Lens, Kate sits down with content strategist and High Leverage Content creator Jana Osofsky to talk about blogging in a way that actually supports your business instead of draining it.Jana introduces her “capsule blog” strategy — a system built around creating 12–20 intentional blog posts that answer the exact questions your audience needs in order to feel ready to book, buy, or work with you. Instead of constantly chasing new content, Jana shares how photographers, creatives, and business owners can repurpose and reuse their best content over and over again.During the conversation, Kate and Jana dive into:• Why blogging is NOT dead• What a capsule blog actually is• Why photographers should think differently about SEO• Repurposing content without sounding repetitive• Using AI without losing your voice• Why content burnout is usually an ROI problem• How to create content that actually converts into clientsIf you’ve ever felt overwhelmed trying to keep up with social media, blogging, emails, and content creation… this episode is for you.⏱️ TIMESTAMPS00:00 – Meet Jana Osofsky + what is a capsule blog?04:00 – Why blogging still matters for photographers & creatives07:00 – SEO vs human-first blogging10:00 – How often should you actually blog?11:00 – Refreshing and repurposing old blog content15:00 – Why repetition in content is a GOOD thing18:00 – What keywords actually are (without the confusing jargon)22:00 – Categories, tags & getting overwhelmed by blogging24:00 – Using AI for blog writing without sounding robotic29:00 – The difference between “more content” and the RIGHT content30:00 – Content burnout & why your content may not be converting33:00 – Repurposing blogs into email + social media content36:00 – Jana’s free blog strategy training38:00 – Rapid fire round40:00 – Biggest content marketing myths41:00 – Why content shouldn’t feel disposableIn this episode of The One Behind the Lens, Kate chats with content strategist Jana Osofsky about building a “capsule blog” strategy designed to help photographers, creatives, and small business owners create high-leverage content that keeps working long after it’s published.Meet Our GuestJana Osofsky is a content strategist and the creator of High Leverage Content, a program that teaches business owners how to create capsule blog libraries that help turn readers into clients.After years working as a virtual assistant and done-for-you service provider, Jana developed a sustainable content system designed to help business owners market their services without constantly creating new content from scratch.Today, she helps photographers, creatives, coaches, and service providers build intentional blogs that support SEO, repurposing, email marketing, and long-term business growth.A Quote From Jana“You’re not a blogger. You’re a business owner with a blog.”Another Favorite Quote“I don’t want so much content. I want the RIGHT content.”Connect with JanaWebsite: JanaOmedia.comFree Blog Strategy Training: JanaOmedia.com/free-blog-trainingInstagram: @janaomedia☕ Sponsor Spotlight: The Coffee Roaster — Fresh-roasted, small-batch coffee shipped nationwide. Grab 5% off your online order with code TOBTL.Enjoyed the Episode?• Follow The One Behind the Lens• Leave a review on your favorite podcast platform• Share this episode with a photographer or business owner friendYour support helps more creatives discover the show ✨💻 Learn more + get freebies at katedecostephotography.com/podcast📸 Follow Kate on Instagram: @katedecoste✨ It’s time to Shutter Up & Shine.

What happens when your photography business outgrows the space you once dreamed of having?In this bonus episode of The One Behind the Lens, I’m sharing the story behind my decision to officially close my photography studio location after 14 years.Since opening the studio in March of 2012, this space has been home to thousands of sessions, countless memories, and so many different seasons of my photography career. But over the years, my business has evolved — and so have my needs as a photographer and business owner.In this episode, I’m talking honestly about why this decision wasn’t actually difficult for me, how photography businesses can thrive without a storefront, and why sometimes growth looks more like simplifying than expanding.If you’re a photographer navigating change in your business, this episode is your reminder that there’s no one “right” way to build a successful photography career.And yes… Season 3 of The One Behind the Lens officially launches June 12th! In This Episode We Talk About• Why I decided to close my photography studio after 14 years• How my photography business has evolved over time• Why I no longer need a large shooting space• Renting creative studios vs owning a permanent location• Why photographers can absolutely succeed without a storefront• The emotional side of leaving a long-time business space• Packing up 14 years worth of photography “stuff”• What may be next for Kate DeCoste Photography A Quote from This Episode“Sometimes growth doesn’t look like getting bigger. Sometimes growth looks like simplifying and making room for what’s next.” About the PodcastThe One Behind the Lens is a photography business podcast where professional photographer Kate DeCoste talks with photographers, educators, and creatives about marketing, business strategy, creativity, and what it really takes to build a sustainable photography business. Subscribe for More Photography Business ConversationsIf you’re a photographer looking to grow your business, subscribe for more conversations about:• photography marketing• senior photography• creative entrepreneurship• photography business strategy• content creation and branding💥 Season 3 launches June 12th💻 Learn more + listen to past episodes at katedecostephotography.com/podcast📸 Follow Kate on Instagram: @katedecoste✨ It’s time to Shutter Up & Shine.

🎙️ Episode OverviewWhat does it really take to be a wedding photographer—and is it actually for everyone?In this episode of The One Behind the Lens, Kate sits down with wedding photographer Marissa Naylor to talk about the real, behind-the-scenes truth of the industry.Marissa has been photographing weddings for over a decade and has built a business rooted in connection, storytelling, and creating an experience that goes far beyond just taking photos.During the conversation, Kate and Marissa dive into one of the biggest realities of wedding photography—the pressure.From capturing once-in-a-lifetime moments to navigating emotions, timelines, and expectations, Marissa shares what it’s really like to be behind the lens on a wedding day. If you’re a photographer trying to figure out your niche, grow your business, or understand what wedding photography really looks like—this episode is for you.⏱️ TIMESTAMPS00:00 – Why Kate stepped away from weddings01:00 – What Marissa photographs (weddings, couples, branding)02:00 – The reality of wedding photography workload03:00 – The pressure of “you only get one shot”05:00 – Meet Marissa + how she got started07:30 – Self-taught photography journey09:00 – Balancing photography with a full-time job12:00 – How to decide which clients to take on14:00 – Candid vs posed wedding photography16:00 – Turning clients into real relationships19:00 – Why people feel awkward in front of the camera21:00 – Social media pressure + expectations23:00 – Athletics, pressure, and photography26:00 – What clients should feel after a session28:00 – Why family photos matter more than you think31:00 – Business growth challenges32:30 – Using AI without losing your voice37:00 – Finding your photography style40:00 – Why showing your face on social media matters43:00 – Rapid fire round45:00 – Photo confession booth 😅48:00 – Community over competition in photographyShow NotesIn this episode of The One Behind the Lens, Kate sits down with wedding photographer Marissa Naylor to talk about the real, behind-the-scenes truth of the industry.Marissa has been photographing weddings for over a decade and has built a business rooted in connection, storytelling, and creating an experience that goes far beyond just taking photos.During the conversation, Kate and Marissa dive into one of the biggest realities of wedding photography. Marissa shares what it’s really like to be behind the lens on a wedding day.You’ll also hear how Marissa balances photography alongside her marketing career, her thoughts on using AI in your business without losing your personal touch, and why showing up as yourself on social media is more important than ever.Meet Our GuestMarissa Naylor is a wedding and branding photographer based in Canada, serving clients in Winnipeg, Manitoba and Ontario.With over 10 years of experience, Marissa is known for her candid, emotion-driven approach to photography and her ability to turn clients into lifelong relationships.Alongside her photography business, she also works in marketing, bringing a unique perspective to how photographers can connect with their audience and grow sustainable businesses.When she’s not photographing weddings or working in marketing, Marissa is a competitive athlete representing Team Canada in bowling.A Quote From Marissa“Clients aren’t just booking your photos anymore—they’re booking YOU.” Connect with MarissaWebsitehttps://www.marissanaylorphoto.caInstagram: @marissanaylorphotographyEnjoyed the Episode?• Follow The One Behind the Lens• Leave a review on your favorite podcast platform• Share this episode with a photographer friendYour support helps more photographers discover the show ✨

What does it really take to build a successful senior photography business today?In this episode of The One Behind the Lens, Kate sits down with senior photographer and educator Leslie Kerrigan, founder of Seniorologie.Leslie has been photographing seniors for nearly two decades and has built a thriving business along with an education platform that helps photographers create profitable, sustainable senior photography businesses.During the conversation, Kate and Leslie dig into one of the biggest marketing mistakes photographers make today — relying on photos alone to attract clients. Leslie explains why modern seniors need to see the **experience**, not just the final images, and how photographers can better connect with both seniors and their parents when marketing their work.They also discuss how senior model teams have evolved over the years, why video content is becoming increasingly important for photographers, and how knowing your business numbers is one of the most powerful things you can do to build a sustainable photography business.If you're a photographer who wants to book more senior sessions and market your business more effectively, this episode is packed with practical advice and real-world insight.Meet my Guest:Leslie Kerrigan is a senior portrait photographer and educator who helps photographers book more clients, charge with confidence, and build businesses that actually support their life.She is the founder of Seniorologie, a one-stop resource for senior photographers that includes a podcast, retreats, online education, and coaching programs designed to help photographers grow profitable senior photography businesses.When she’s not photographing clients or mentoring photographers, Leslie can be found spending time with her husband, two sons, and their dogs.In This Episode We Talk About• The biggest marketing mistake senior photographers make• Why posting photos alone isn’t enough to attract senior clients• How seniors discover photographers vs. how parents choose them• Why Instagram continues to be a powerful marketing tool for senior photographers• The real role of senior model teams in today’s marketing landscape• How to structure a senior model program that supports your business• Why video content and behind-the-scenes clips help build trust with potential clients• The importance of understanding your numbers when building a sustainable photography businessA Quote From Leslie“The biggest mistake I see senior photographers make is relying on their photos to do the marketing work.”Marketing isn’t just about showing your images — it’s about showing the **experience** and helping potential clients understand what it will feel like to work with you.Resources Mentioned in This EpisodeLearn more about Leslie and her education platform:Seniorologie Website[https://www.seniorologie.com](https://www.seniorologie.com)Seniorologie Business Retreat (Salt Lake City – July 2026)[https://seniorologie.com/bizretreat](https://seniorologie.com/bizretreat)Free Resource for Photographers[https://www.canva.com/design/DAGLDAiV06c/PtxOiDr7tw-7nJ-cqPu3yA/view](https://www.canva.com/design/DAGLDAiV06c/PtxOiDr7tw-7nJ-cqPu3yA/view) Connect with LeslieInstagram: @seniorologieWebsite: www.seniorologie.comConnect with KateInstagram: @katedecosteWebsite: www.katedecostephotography.com/photographersAbout the PodcastThe One Behind the Lens is a podcast for photographers and creatives who want to build sustainable, profitable creative businesses.Hosted by photographer and educator Kate DeCoste.Enjoyed the Episode?If you loved this conversation:• Follow The One Behind the Lens• Leave a review on your favorite podcast platform• Share this episode with a photographer friendYour support helps more photographers discover the show.

What You’ll Learn in This EpisodeWhy Pinterest works differently than social media — and why that matters for photographersHow searchable, helpful content attracts clients long after you post itWhy consistency beats perfection when it comes to long-term visibilityHow one blog post can turn into multiple chances to be discoveredSimple weekly habits that help Pinterest quietly send inquiries your wayHow trust is built before a client ever hits “send” on an inquiryHow quiet, search-based marketing creates sustainable business growth⏱️ Episode Timestamps00:26 – Why Pinterest isn’t social media (and why that changes everything)02:10 – How clients actually search for photographers online04:40 – The biggest Pinterest mistakes photographers make07:05 – Creating helpful, searchable content that gets found10:15 – Turning one blog post into multiple pins12:40 – Using real keywords your clients are already searching14:55 – Consistency vs. perfection: the Pinterest mindset shift16:45 – How Pinterest builds trust before the first inquiry18:05 – Seeing the strategy in action through the Senior Session Guide💬 Shutter Squad Quote Board“Pinterest isn’t about going viral. It’s about being found at the exact right moment.”“You don’t need more content — you need to use the content you already created.”“Helpful content builds trust long before the first email arrives.”“Consistency on Pinterest beats perfection every single time.”“Quiet marketing is still powerful marketing.”🔗 Connect with KateHost: Kate DeCoste — Photographer, Educator & Host of The One Behind the Lens🌐 Website: www.katedecostephotography.com📸 Instagram: @katedecosteKate’s website is filled with resources for photographers, seniors, and families — including her Senior Session Guide, which walks you through the entire senior portrait experience from preparation to final images and shows exactly how thoughtful marketing can guide clients every step of the way.🎧 About the ShowThe One Behind the Lens is a podcast for photographers and creatives who want to grow their business without losing their voice, values, or love for the craft.Each episode blends real business strategy, creative encouragement, and honest behind-the-scenes conversations about what it actually looks like to build a sustainable photography business.New episodes drop regularly — so be sure to follow along for conversations about photography, marketing, creativity, confidence, and the very human side of running a creative life.

Episode Description:As photographers, it’s easy to think upgrading for a new year means buying new gear. But after years in business, Kate has learned that smoother workflows and better systems matter just as much — if not more.In this solo episode of The One Behind the Lens, Kate walks through the core systems and base gear she relies on to keep her business running smoothly heading into 2026. From client management and galleries to backup camera bodies and versatile lenses, this episode focuses on reliability, simplicity, and reducing stress — not chasing trends.If you’re feeling overwhelmed by all the “must-have” recommendations out there, this episode will help you refocus on what actually supports your work and your clients.In This Episode, We Talk About:Why systems matter more than shiny new gearThe client management tools Kate uses for bookings, contracts, and questionnairesWebsite, gallery, and financial systems that reduce frictionWhy upgrading doesn’t always mean replacingBase gear every photographer should consider for reliabilityWhy having two camera bodies mattersVersatile lens choices that cover most photography needsSimple lighting solutions like speedlightsThe importance of extra batteries and SD cardsHow to think intentionally about upgrades for 2026Key Takeaway:Upgrading your business isn’t about having more — it’s about having fewer points of failure. Strong systems and reliable base gear create confidence, consistency, and ease.Mentioned in This Episode:VSCO: https://workspace.vsco.co/join/kate-decoste-photographyXERO: https://xero5440.partnerlinks.io/6em3r8aysbyoPHOTOBIZ: https://landing-page.photobiz.com/behind-the-lensPIXIESET: https://pixieset.com/a/katedecoste🎧 Some tools mentioned include affiliate links that may offer a discount. Kate only shares tools she genuinely uses and trusts.✨ Subscribe to The One Behind the Lens for honest conversations about photography, business, and building systems that support your life.

🎙️ The One Where Photographers Build a Business They LoveClient Experience, Confidence & Connection with Rachel Larsen WeaverIn this episode of The One Behind the Lens, Kate DeCoste sits down with photographer and educator Rachel Larsen Weaver for a deep, honest conversation about what it really means to build a photography business you actually love.Rachel shares how she’s created a body-affirming, deeply welcoming client experience — and why making people feel safe in front of the camera often matters more than perfect lighting or flawless posing. From saying “yes” to a glass of water to shifting sessions from transactional to relational, this episode is packed with practical ways to create connection, comfort, and confidence for your clients.You’ll hear about:How client safety and body confidence change the way people show up on cameraBuilding a portfolio that feels like a true invitation (not a closed door)Creating long-form, experience-driven sessions instead of cookie-cutter shot listsUsing writing and storytelling as part of your photography marketing and brand voiceWhat it means to make your business feel aligned, sustainable, and creatively fulfillingIf you’re a photographer who wants to attract better-fit clients, build stronger relationships, and create work that feels meaningful — this one’s for you.🔗 Connect with RachelWebsite: rachellarsonweaver.comInstagram: @rachel.larson.weaverEducation & Workshops: Available through her website (including The Words Workshop and photography education waitlists)🔗 Connect with KateHost: Kate DeCosteInstagram: @katedecosteWebsite: www.katedecostephotography.comKate’s website is packed with resources for photographers, including education, business tools, and creative guidance for building a photography brand that feels aligned, confident, and sustainable.⏱️ Episode Timestamps00:00 – Recording jitters & the awkward art of podcast intros01:30 – “Creator of moments”: blending art, parenting, and teaching04:25 – What “a damn good time” actually looks like in a session07:45 – Why saying “yes” to water changes the client experience09:50 – Building a fat-affirming, welcoming photography business11:15 – The industry advice that made Rachel double down on doing it differently13:20 – Why your portfolio is an invitation (and who feels excluded when it’s not)15:55 – The “20-pound myth” and why waiting for photos keeps people invisible18:20 – Social media, representation, and curating what you see29:45 – Marketing in your own voice (and why writing matters)32:45 – What long-form photography sessions really look like36:30 – Co-creating a “best day” instead of a shot list38:00 – How body safety changes the way clients show up on camera42:30 – Trust, comfort, and why hands matter more than you think47:10 – How photographers can start creating more affirming work48:55 – The power of self-portraits for building connection and trust52:50 – The Words Workshop & using writing as a creative practice57:00 – Rapid fire: underrated skills & creative style59:40 – Photo Confession Booth: “the puppy ate the roll of film”1:01:40 – Where to find Rachel & stay connected💬 Shutter Squad Quote Board“Your portfolio is an invitation. If people don’t see themselves in it, they won’t think the invitation is for them.”“Saying yes to the water isn’t about the drink — it’s about shifting the energy from transaction to relationship.”“Comfort is contagious. When someone feels safe in their body, everything in the photo softens.”“Don’t wait to lose 20 pounds to take the picture. This moment still matters.”🎙️ About the Show The One Behind the Lens is a podcast for photographers and creatives who want to grow their business without losing their voice, values, or love for the craft. New episodes drop regularly — subscribe for conversations about photography, creativity, marketing, and the real human side of running a creative business.

In this solo episode of The One Behind the Lens, Kate DeCoste dives into one of the most overlooked (and most powerful) parts of building a sustainable photography business: repeat clients.This isn’t about luck, magic, or chasing constant new inquiries. It’s about what happens after the gallery is delivered— and how the way you communicate, follow up, and make people feel turns one-time bookings into lifelong cheerleaders who come back, refer you, and trust you as your business grows.From real-world referral stories to simple, human follow-ups that actually build loyalty, this episode is packed with practical strategies you can start using right away.✨ What You’ll Learn in This EpisodeWhy repeat clients are easier to book, easier to raise prices with, and more likely to refer youHow trust and experience beat SEO and ads when it comes to long-term growthWhy people come back because of how you made them feel — not just how the photos lookHow to plant the seed for future sessions without being salesySimple follow-up habits that turn clients into long-term relationshipsHow to shift from “one-off sessions” to serving people through seasons of life⏱️ Episode Timestamps00:26 – Why repeat clients don’t happen by accident02:15 – The referral story: how trust travels through past clients05:00 – Stop treating sessions like one-offs07:30 – Why people really come back (hint: it’s not the poses)09:45 – Communication, trust, and what silence feels like to clients12:10 – Planting the seed for future work without being salesy14:30 – Follow-up that feels human, not automated16:00 – The big takeaway: how you want people to remember working with you💬 Shutter Squad Quote Board“Repeat clients don’t happen by accident. They’re built long after the gallery is delivered.”“Good photography is expected. Connection is what creates loyalty.”“People don’t come back because you nailed every pose. They come back because of how you made them feel.”“Every client you photograph is in a season of life. That season doesn’t end when the session does.”“Repeat clients don’t feel like they’re on a mailing list. They feel remembered.”🔗 Connect with KateHost: Kate DeCoste — Photographer, Educator & Host of The One Behind the Lens🌐 Website: www.katedecostephotography.com📸 Instagram: @katedecosteKate’s website is packed with resources for photographers, including business tools, education, and creative guidance for building a photography brand that feels aligned, confident, and sustainable.🎧 About the ShowThe One Behind the Lens is a podcast for photographers and creatives who want to grow their business without losing their voice, values, or love for the craft. New episodes drop regularly — subscribe for conversations about photography, marketing, creativity, and the real human side of running a creative business.

This episode feels like sitting on a couch with a really smart friend who gets it - the art, the business, the emotions, and the messy middle of being a photographer.I’m joined by Jill C. Smith, a Catskills-based family photographer and the educator behind The Business Focused Photographer Podcast. Jill’s work is rooted in warmth, nostalgia, and honesty, and her approach to business is refreshingly grounded, practical, and human.We talk about everything from Dirty Dancing and abandoned Catskills resorts to imposter syndrome, pricing anxiety, and why pricing never exists in a silo. Jill shares her real pricing journey (numbers and all), what aligned pricing actually looks like, and why photographers need to stop blaming “cheap photographers” for business problems that usually live somewhere else.This is a must-listen if pricing feels emotional, confusing, or personal — because it is. And you’re not alone.⏱️ What We Cover (Timestamps)[3:40] Jill’s brand values: warmth, nostalgia, honesty[4:44] The photo she’s been chasing her entire career[6:04] Living and photographing in the Catskills[7:17] Ghost towns, abandoned resorts & Dirty Dancing lore[9:23] Video store nostalgia & shared creative pasts[11:29] Kate’s Catskills theatre connection & Full Moon Resort[13:31] Being both a family photographer and a business coach[15:04] Why authenticity works across services[17:44] What actually makes a photographer “hireable”[19:31] Why Jill started coaching photographers[20:41] Photography as a lonely job — and the need for community[22:23] Competition, saturation myths & industry reality[24:28] Why following too many photographers hurts your business[27:10] Why photographers struggle most with pricing[28:54] Imposter syndrome, especially for women[31:14] Why pricing feels personal (because it is)[34:41] What aligned pricing really means[37:26] Why pricing doesn’t exist in a silo[41:36] Jill’s real pricing journey: $50 → $100 → $185 → $400 → $800[46:06] Burnout, overhead & the moment things had to change[48:34] What “all-inclusive” actually means (and why Jill uses it)[52:20] When all-inclusive works — and when it doesn’t[55:36] Jill’s group coaching program: The Next Step[58:50] Monthly group coaching roundtables (accessible + flexible)[59:44] Where to find Jill + her free VIP Sessions guide[1:02:04] Rapid fire questions[1:04:30] Photo Confession Booth: the wrong name… for 45 minutes 😅💬 Quotes to Remember“Warmth, nostalgia, and honesty — that’s what I want my brand to feel like.”“Pricing doesn’t exist in a silo.”“If someone else’s prices are interrupting your business, something else in your business needs work.”“It’s almost 100% in our heads.”“You don’t need to apologize for being profitable.”“Your work is only one piece of why people hire you.”🧠 Key TakeawaysPricing is emotional — especially when photography wasn’t your original career pathMost photographers weren’t trained in business or sales, which fuels imposter syndromeRaising prices without changing marketing or client experience leads to confusion🎁 Free Resource for ListenersJill is offering a VIP Sessions Guide, a tool designed to help photographers raise prices thoughtfully while retaining favorite clients — without resentment or burnout.👉 Link : www.thebusinessfocusedphotographer.com/pricingJill’s Coaching + Education:Website: thebusinessfocusedphotographer.comInstagram: @thebusinessfocusedphotographerPodcast: The Business Focused Photographer PodcastFacebook Group: The Business Focused PhotographerIf this episode made you exhale, do me a favor:✅ Subscribe so you don’t miss what’s coming next.✅ Leave a review (it helps more than you think).✅ Send this to a photographer friend who keeps whispering “I should raise my prices…” and then immediately panics.Connect with Kate:Instagram: @katedecosteEducation: www.katedecostephotography.com/photographers

Episode SummaryThis episode is a special one because sometimes the people behind the lens aren’t photographers… but they are absolutely part of how the magic gets made.I’m sitting down with my longtime friend and college choir/theatre buddy, Patrick Clayton, the creative force behind Patrick J. Clayton Productions, a bi-coastal, full-service event production company creating large-scale branded experiences across the country.We talk about growing up in Nebraska, finding your way to New York City, building a business from a spare bedroom, and what really goes into producing events that look effortlessly.And yes… Patrick shares a confession booth story involving an 1,100-person event he thought was happening the next day. 😅⏱️ What We Cover (Timestamps)[0:00] Welcome & real-life check-inQuarter four sales, world chaos, and why “just do whatever you want” sometimes feels valid.[2:24] How Kate and Patrick know each otherDoane College (and why it will always be Doane College), choir, theatre, and lifelong creative friendships.[7:56] Studying business while living in the artsWhy Patrick didn’t have a master plan — and how a business degree plus creativity changed everything.[9:50] The moment he knew it was time to leave NebraskaSupportive mentors, big conversations, and choosing a bigger world.[11:16] Moving to New York CityFashion-focused business school, retail design, visual merchandising, and learning corporate life fast.[12:54] Working for Pret A MangerNearly a million-dollar employee experience budget — and the only job Patrick ever loved while leaving.[13:34] Discovering event productionCreative services, entertaining instincts, and realizing this could actually be a career.[14:28] Starting a business with three months’ rent savedWhat it looked like in the beginning — and why that leap mattered.[17:48] What a bi-coastal production company actually doesBranded events, PR activations, pop-ups, launches, charity dinners, and nationwide logistics.[20:49] Growing from a spare bedroom to a full floor studioContainer Store shelves, flower district studios, wood shops, and gradual growth.[24:08] Decorating the East Wing of the White HouseHow Patrick applied, what the warehouse looks like, replica doorways, Secret Service escorts, and why it still matters.[29:31] Being asked back as a White House docentGuiding military families and accidentally ending up in national photos.[32:25] Rising costs, tariffs, and hard conversationsWhy flowers, plywood, wire, and ribbon affect everything — and how creatives are pivoting.[35:30] How cost pressure impacts creativityStaying inspired while still running a business and paying the bills.[37:07] Patrick’s creative process, step-by-stepClient calls, budgets, decks, renderings, logistics, and the “fun things vs non-fun things.”[40:32] Why behind-the-scenes content mattersWhat people don’t see — elevators, unions, freight access, and build timing.[43:36] Photography relationships done rightRespecting boundaries, fees, shot lists, and choosing the right photographer for the job.[47:17] Learning what you like as a clientHorizontal vs vertical, atmosphere vs people, and trusting the experts.[51:14] Rapid Fire Questions• Florals vs planning vs set building• Must-have production tools• Dream location (Paris 👀)• Creative style as a movie genre (hello, dramedy)[56:16] Event Confession BoothThe 1,100-person event… on the wrong day.[1:00:35] Fix it first, feel laterWhy compartmentalizing emotions is a survival skill in creative work.💬 Quotes to Remember“We make pretty things… and we also buy plywood.”“The client shows up at 3 PM and wants the same result.”“I’m this kid from Nebraska, carrying ornaments to the East Wing of the White House.”“It’s amazing how good a good box cutter is — and how bad a bad one is.”“We get irrationally excited when an event is on ground level.”🔗 Connect with PatrickWebsite: https://www.patrickjclaytonproductions.comInstagram: @PJCPROD

Episode Title:The One with the Studio Keys: Opening a Photography Studio – Lessons, Surprises & What I Would Do DifferentlyEpisode Description:What is it really like to open your own photography studio?In this solo episode of The One Behind the Lens, Kate shares her 12-year experience of owning a studio — the good, the unexpected, and the honest lessons she’s learned along the way.From indoor headshot sessions and client consultations to overhead costs and long-term sustainability, this episode is a grounded look at studio ownership without the hype. A studio can be an incredible tool — but it isn’t right for everyone, and that’s okay.If you’ve ever considered opening a studio (or already have one), this episode will help you think more clearly about what a studio should support — and what it shouldn’t.In This Episode, We Talk About:Why Kate chose to open a studio and why she’s kept it for 14 yearsThe benefits of having a dedicated indoor space for headshots and sessionsHow a studio changes the client experience before the shootThe importance of separating work life and home lifeThe reality of overhead and ongoing expensesSurprising challenges of studio ownershipWhat Kate would think through differently if she were starting againWhy a studio should support your business — not define itKey Takeaway:Owning a studio isn’t a milestone you have to reach — it’s a business decision. The right choice is the one that aligns with how you want to work, not what you think you’re supposed to do.🎧 If this episode resonated, share it with a photographer navigating their next big decision.✨ Subscribe to The One Behind the Lens for honest conversations about photography, business, and the real behind-the-scenes.“A studio should support your business — not define it.”

The One Behind the Lens — Guest: Shayna Lloyd (Montana Diaries)If you’ve been flirting with the idea of adding video to your photography business (but your brain is like… absolutely not), this episode is for you.I’m hanging out with Shayna Lloyd from Montana Diaries, and we get real about what hybrid shooting actually looks like—without the tech-bro energy, without the pressure to become a full-time filmmaker overnight, and without turning your workflow into chaos.We talk iPhone video add-ons, mindset shifts, how to tell better stories without forcing “storytelling moments,” and the 5-shot framework Shayna uses to make any session feel cinematic—whether it’s a wedding, seniors, or brand work.Also: the Photo Confession Booth story at the end? I will never recover. 😂What We Cover (Timestamps)[2:19] Shayna’s origin storyYearbook kid energy, YouTube travel diaries, and how “Montana Diaries” accidentally turned into a business.[7:03] Finding her style: “vlog meets indie film”Why trying to shoot like everyone else made her work worse—and what changed when she filmed weddings like she filmed vlogs.[10:34] What “adventurous + laid back” actually meansFlexible couples, timeline lovers, and not posing your way through your own memories.[12:25] The truth about becoming hybridIt wasn’t a cute “I followed my passion” story—Shayna built it with reps, practice, and saying yes before she felt ready.[14:22] Myths (and fears) about adding videoThe fears are real—so Shayna breaks down what’s actually practical and what deliverables make sense.[16:08] Why video is easier to sell now than everThe market is already educated. People get video. You’re not convincing them—it’s already everywhere.[17:33] The simplest place to start: iPhone video add-onHow to add it to your pricing guide, test demand, and let one paid client push you into practice mode.[18:00] Shayna’s iPhone add-on strategy (and why vendors go feral for it)100–200 raw clips in a folder, delivered fast, shared with every vendor, and your name stays in the conversation all year.[20:29] How she physically shoots iPhone clipsNo fancy rig. iPhone literally resting on the lens. Five to ten seconds, then back to work.[22:10] Senior photographers—this part is goldIntern Morgan’s graduation film idea: multi-season sessions + extra footage + premiere at grad parties = genius (and solves client churn).[24:39] Storytelling without making your clients actStop “pulling story out” of people like they’re actors. Learn story structure and shoot it like a filmmaker.[26:07] Shayna’s 5-shot storytelling frameworkWide shot, long shot, close-up/extreme close-up, detail shots, B-roll (and what B-roll is actually for).[29:17] Hybrid shooting during time-sensitive momentsWhat to prioritize during first looks, ceremony, speeches—and how to communicate expectations so you’re not promising impossible moments.[34:47] Hybrid Hangout: what it is + who it’s forShayna’s teaching style: dumb fun energy + real results. Plus a freebie you can grab right now.[36:13] Rapid fire funPhoto vs video, favorite “gear,” underrated hybrid skills, dream locations (Italy + Greece), and her creative style as a movie genre.[43:14] Work + family + travel (honest version)No perfect balance talk—just real life, seasons, and what actually makes it work.[49:34] Photo Confession Booth (YOU HAVE TO HEAR THIS)Shayna’s most chaotic wedding moment…and yes, it’s as shocking as it sounds.Resources + LinksConnect with ShaynaHybrid Hangout (Free Video Upsell Starter Kit): https://hybridhangout.comShayna Lloyd / Montana Diaries: https://montanadiaries.com IG: hybridhangout💬 Quotes to Remember“It’s easier to love something when you’re good at it — and the only way to get good is reps.”— Shayna Lloyd“Professional doesn’t mean bland. It just means you deliver what you promised.”— Shayna Lloyd“You don’t need to pull a story out of people. If you are, you’re probably directing a weird romance film.”— Shayna Lloyd

So many photographers and midlife women are told they’re tired, inflamed, or gaining weight because “that’s just getting older.” This episode challenges that narrative.In this conversation, Kate DeCoste sits down with Ivy Towler — a retired registered nurse, photographer, and functional nutritionist-in-training — to talk about what’s really happening in our bodies during midlife and why curiosity matters more than pushing through.This episode isn’t about extreme routines or fixing everything overnight. It’s about understanding root causes, recognizing the signs of perimenopause, and making small, sustainable changes that support your health and your work.If you’ve been feeling off and looking for answers that go deeper than “everything looks normal,” this conversation is for you.🧠 What We Cover (Timestamps)[2:15] Why so many midlife symptoms are dismissed as “just getting older”[5:10] Ivy’s transition from registered nurse to photographer to functional nutrition[8:30] What functional nutrition really means — and why root cause matters[11:45] Perimenopause: when it can start and what it actually looks like[15:20] Common midlife symptoms photographers often ignore[18:40] Starting with one small, sustainable habit instead of overhauling your life[22:10] “Exercise snacks” and movement that fits into a real workday[25:35] The three non-negotiables: sleep, blood sugar, and digestion[29:10] Why gut health matters more than most women realize[32:45] Reducing toxins without overwhelm — simple swaps that make a difference[36:20] Building a new functional nutrition practice and sharing education online💬 Quotes to Remember“Be curious about your symptoms, don’t dismiss them.” – Ivy Towler“Just because something is common doesn’t mean it’s normal.” – Ivy Towler“You don’t have to change everything at once. Small shifts add up.” – Ivy Towler“Our bodies are always communicating with us, we just have to listen.” – Ivy Towler📄 Resource MentionedEmail Subscribers: https://ivy-towler-photography.myflodesk.com/functional-nutritionSubstack: https://substack.com/@ivytowlerIG: Haus of TùsFav Podcasts:DR MARK HYMAN: https://podcasts.apple.com/us/podcast/the-dr-hyman-show/id1382804627DR STEPHANIE ESTIMA: https://podcasts.apple.com/us/podcast/better-muscle-mobility-metabolism-peri-menopause-with/id1479074542NATHALIE NIDDAM: https://podcasts.apple.com/us/podcast/longevity-with-nathalie-niddam/id1534355704HUBERMAN LAB: https://podcasts.apple.com/us/podcast/huberman-lab/id1545953110KAYLA BARNES: https://podcasts.apple.com/us/podcast/longevity-optimization-with-kayla-barnes-lentz/id1591130227DAVE ASPREY: https://podcasts.apple.com/us/podcast/the-human-upgrade-biohacking-for-longevity-performance/id451295014👋 New Here? If you’re new to The One Behind The Lens and haven’t listened to Season One yet — bookmark it. 🤍 Connect with Kate📸 Instagram: @katedecoste🌐 Website: katedecostephotography.com🎧 Watch or listen here:https://pod.link/1826428370

Every photographer hits a moment where they realize they’ve been busy… but not always intentional.In this episode of The One Behind The Lens, Kate walks photographers through building a clear, realistic business plan for 2026 — without overwhelm, hustle culture, or complicated systems.This conversation is about defining success on your terms, simplifying what you offer, understanding your numbers, and creating a business that supports your life instead of running it.Whether you’re feeling motivated, stuck, or somewhere in between, this episode is your reset.🧠 What We Cover (Timestamps)[2:05] Why January 2 is the perfect time to plan (and why you’re not behind)[4:40] Why most photographers avoid business planning — and how it leads to burnout[7:30] Defining success beyond bookings, busyness, and Instagram[10:15] Choosing focus: simplifying your offerings and revenue streams[13:20] Setting realistic income goals without fear or pressure[16:10] Reverse-engineering your numbers to support your life[18:45] Simplifying your marketing so consistency feels doable[21:30] Protecting your time, energy, and creativity in 2026[24:10] Why clarity beats urgency every single time💬 Quotes to Remember“Your business should support your life — not consume it.” – Kate DeCoste“You don’t need a perfect plan. You need a clear one.” – Kate DeCoste“Clarity creates confidence. Confidence creates momentum.” – Kate DeCoste“If you don’t choose your direction, your business will choose it for you.” – Kate DeCoste📄 Free Resource MentionedBuild Your 2026 Photography Business Plan – Free WorksheetA fillable, easy-to-use worksheet created specifically for this episode to help you follow along and map out your year with intention.✔️ Fill it out directly in Canva✔️ Download as a PDF✔️ Or print and write it out👉 Download here or Fill out in Canva🎧 New Year’s Binge AlertThis episode is Episode 1 of 2 dropping today for your New Year’s binge.Next up: a real, honest conversation with Functional Nutritionist Ivy Towler — where we talk about our bodies, hormones, digestion… and yes, poop.It’s real talk about topics that can feel awkward or embarrassing, but matter more than we realize.When this episode ends, keep listening.👋 New Here?If you’re new to The One Behind The Lens and haven’t listened to Season One yet — bookmark it. 🤍 Connect with Kate📸 Instagram: @katedecoste🌐 Website: katedecostephotography.com🎧 Watch or listen here:https://pod.link/1826428370

Yay — it’s you. Welcome back, Shutter Squad. 🎙️📸Season Two of The One Behind The Lens with Kate DeCoste drops January 2, and this season we’re going deeper into the conversations photographers actually need.Behind every image is a human. Behind every business is a story. And behind the lens? There’s a whole lot no one teaches you.This season features honest conversations around:• Health and longevity in your photography business• Pricing, offers, and client experience• Vendor relationships — including how photographers and event planners work together• Signature style and standing out in a saturated industry• Real strategy for building a business that supports your lifeYou’ll hear from incredible guests including Ivy Towler, Patrick Clayton, Shayna Lloyd, and Jill C. Smith — plus solo episodes with yours truly, including The One Where We Build Your 2026 Photography Business Plan.No fluff.Real talk.Real strategy.🎧 Season Two drops January 2 — subscribe so you don’t miss an episode.Welcome back, Shutter Squad. Let’s do this.

🎙 Episode SummaryIn this bonus episode of The One Behind the Lens, Kate sits down with Vickie Black—the founder of Senior Style Guide—to unpack the origins of SSG, the mission behind its supportive photography community, and the iconic Hot 100 contest. From overcoming rejection and industry competition to mastering workflows and maximizing sales, Vickie shares how photographers can elevate their craft, their business, and their confidence.Whether you’re a seasoned senior photographer or just starting out, this episode is packed with inspiration, actionable tips, and behind-the-scenes insights into one of the most competitive contests in senior photography.📌 What You’ll LearnVickie’s origin story: turning rejection into a thriving photography platformHow SSG fosters community over competition in a saturated marketMaximizing workflow efficiency to increase product salesNavigating the Hot 100 contest: tips, tricks, and blind-judging insightsThe importance of celebrating your unique style and value🕒 Timeline 0:00 – Welcome! Meet Vickie Black, founder of Senior Style Guide2:30 – From rejection to creation: SSG’s founding in 20115:45 – Pivoting from blog to print magazine and rapid growth9:15 – Mission over competition: building a supportive photography community13:00 – Workflow tips: 1.5-hour sessions → 100 frames → 42 delivered images17:30 – Outsourcing editing and bookkeeping for efficiency and sanity21:00 – Hot 100 Contest breakdown: rules, blind judging, and strategy28:00 – How entering the contest sharpens critical self-evaluation32:15 – Tips for submitting: Hot 100 buddy, image selection, category strategy37:45 – Celebrating uniqueness in a saturated market42:00 – SSG events, masterminds, and community-building46:30 – Upcoming initiatives from SSG in 202650:00 – Final thoughts: No means not yet, and embracing growth54:00 – Where to find Vickie and connect with Senior Style Guide💾 Resources & LinksSSG Freebie / Download: SSG Issue 91 Hot 100 Contest: Enter by Nov 17, 11:59 PM ETSSG Community: Facebook GroupFollow Vickie Online: Instagram: @seniorstyleguideRockbrook Camera, Now through 2025, save 25% off your rental order at Rockbrook Camera in Omaha or Lincoln, Nebraska. ⁠Redeem here⁠✨ Quote Highlights"No means not yet. Every setback is just a chance to create something bigger and better." — Vickie Black"Community over competition—when we lift each other up, we all rise higher." — Vickie Black"Your uniqueness is your superpower. Stop comparing and start celebrating what only you can create." — Vickie Black📄 Try This: Hot 100 Prep ChallengeSelect a Hot 100 buddy for objective feedbackEnter all applicable categories to maximize visibilitySubmit only sharp, high-quality imagesUse the contest to critically evaluate your work and celebrate your style💬 Final ThoughtsVickie’s story is a masterclass in turning rejection into opportunity, fostering meaningful connections in photography, and embracing uniqueness as a tool for growth. Whether you’re submitting to the Hot 100 for the first time or looking to streamline your workflow, this episode is packed with actionable insights, inspiration, and encouragement to take your business and artistry to the next level.Until next time —Let’s shutter up and shine. 💫 Kate

Episode Summary:Busy season is busy — but that doesn’t mean your marketing should go dark. In this bonus episode, Kate shares real, actionable ways photographers can stay visible, connect with their audience, and keep future bookings coming — without burning out. From batch posting to showing the messy middle, this is your gentle reminder that done is better than perfect.⏱️ Episode Breakdown:00:00 – Yay, it’s you, Shutter Squad! Kate kicks things off with a bonus pep talk for photographers in the thick of busy season — because your camera may be glued to your hand, but your marketing can still shine.02:12 – Why You Still Need to Show Up How staying visible during busy season builds trust and momentum for the months ahead. Even a quick Story or behind-the-scenes peek goes a long way.05:20 – Simple, Doable Marketing MovesBatch and repurpose your existing contentAutomate a few posts per weekSend short, easy check-in emailsShare the real messy middle moments10:45 – Mindset Check: Done is Better Than Perfect Don’t overthink it. One-liners and candid moments count just as much as polished posts.15:00 – Education Spotlight: Your Headliner Show A live, high-energy experience happening November 13th where you’ll build a content plan that actually works.💰 $69 — link to register in the show notes!17:45 – Outro: Keep Showing Up, Shutter Squad 📸 Share your Photo Confession Booth stories by email, DM, or voice memo — they might make it into an upcoming episode!🔗 Links Mentioned in This EpisodeYour Social Media Era (Nov 13th – $69): Save your SeatThe Coffee Roaster Lincoln (SAVE 5%) https://coffeeroasterlnk.com/tobtlPose Like A Pro: https://www.katedecostephotography.com/photographers/digital-download/pose-like-a-pro💌 Connect with KateInstagram | @katedecosteFacebook | Kate DeCoste Photography[Website]Got a Photo Confession or question for the show? Send a voice memo or DM — Kate loves hearing from the Shutter Squad!🎙️ Quotes to Remember“Busy season doesn’t mean silent season.”→ A simple reminder that consistency—even in small ways—keeps your business visible and thriving.“Your clients aren’t just watching when you have time to post pretty photos. They’re watching how consistent you are through it all.”→ A mindset shift every photographer needs when the editing queue feels endless.“Even a one-line caption like ‘Golden Hour Magic’ keeps you in the feed and in your client’s mind.”→ Small effort, big impact.“Keep showing up, even in the smallest ways, and your future self—and your calendar—will thank you.”→ The perfect mantra for staying motivated through the chaos of busy season.

🎧 The One with Sales That Don’t Feel Salesy, with Luci DumasBonus | The One Behind the LensHosted by Kate DeCosteGuest: Luci DumasTotal Length: ~60:00🎙 Episode SummaryWhen you think of “sales,” do you picture pushy tactics, awkward conversations, and clients ghosting you afterward? My guest this week, Luci Dumas, is here to flip that script.Luci has been a full-time photographer for over 40 years and now coaches creatives on building businesses that are profitable, sustainable, and deeply fulfilling. She’s also the host of The Profitable Photographer Podcast, with over 330 episodes under her belt.In this conversation, Luci walks us through her in-person sales process—from slideshows to whiteboards to wall art—that helps photographers not only increase their income, but also deliver finished artwork that families will treasure for generations.We also dig into the mindset roadblocks that hold photographers back, why networking and professional organizations like PPA matter, and how sales can shift from being scary to being a joyful service to your clients.Whether you’re brand new to selling or ready to refine your client experience, this episode will leave you inspired and equipped with tools you can use right away.📌 What You’ll Learn:How Luci transitioned from weddings to portraits and coaching over her 40-year careerWhy in-person sales create happier clients and higher profitsLuci’s exact sales flow (slideshow → categories → wall art + albums)The top business roadblocks photographers face and how to overcome themWhy networking, grit, and community are non-negotiables for sustainable successHow to reframe sales as service, not pressure🕒 Timestamps0:00 – Welcome back! Meet Luci Dumas—photographer, coach, and podcast host2:00 – Luci’s start in the 1980s recession and finding her first niche6:30 – From weddings to babies + families: navigating burnout and pivoting10:00 – The origin of Luci’s in-person sales system14:00 – Why projecting images big changes the entire sales experience18:00 – Using categories + whiteboards to simplify decision-making22:00 – How wall portraits + albums deliver legacy and profit27:00 – Sales myths that hold photographers back32:00 – Common roadblocks: unclear vision, niche fears, and money mindset38:00 – The role of relationships and networking in business growth44:00 – The power of professional organizations like PPA48:00 – Grit, perseverance, and keeping your passion alive long-term52:00 – Luci’s free resources + coaching offers for photographers57:00 – Final thoughts: why sales should feel joyful💾 Resources & Links Luci’s Podcast:→ The Profitable PhotographerFree Client Attraction Guide: https://lucidumascoaching.com/freegift/ for an Ideal Client Attraction Guide Create the Business of Your Dreams session with Luci: lucidumascoaching. com Coaching Info:→ lucidumascoaching.com💬 Follow Luci Online:Instagram: @theprofitablephotographer_podYouTube: Profitable Photographer PodcastFacebook: https://www.facebook.com/LuciDumasCoaching🎁 Listener Perk: Thanks to Taylor Aller, you can grab FREE access to the Make It Happen Planner + Private Podcast Series—your behind-the-scenes guide to reverse-engineering real goals and creating more momentum (with less chaos). Snag it here → https://tayloraller.myflodesk.com/freeplanner✨ Quotes to Remember“Sales isn’t about pressure—it’s about helping people bring art into their homes.” – Luci Dumas“When you see a client’s reaction in real time, you learn what they value most.” – Luci Dumas“Networking isn’t optional. People do business with people they know, like, and trust.” – Luci DumasFollow Kate + Check out Kate's Education & Freebies:Instagram: @katedecostewww.katedecostephotography.com

Episode: The One Behind the Lens – Overcoming Pose PanicEvery photographer has been there. Standing behind the camera, ready to capture the perfect shot, and suddenly your mind goes blank. Pose panic is a common challenge that can strike during any session, from seniors to families to couples.In this episode of The One Behind the Lens, I share strategies for overcoming pose panic, keeping your clients relaxed, and making your sessions flow smoothly.What We Cover (Timestamps):[2:10] What pose panic is and why it happens[5:45] Movement-based poses to loosen clients and keep the session moving[10:20] Ice-breakers, humor, and “fake model” prompts for engagement[15:50] Hand placement techniques to keep subjects confident and natural[20:30] Narrating the session and giving micro-directions[25:15] Reset strategies to regain composure during challenging moments[28:40] Using client prep guides like Pose Like a Pro (10% off with code POSE)[31:00] Real-life session stories: seniors, couples, and familiesQuotes to Remember :"Pose panic is normal—it happens to every photographer at some point." – Kate DeCoste"Movement is magic. A simple walk, twirl, or laugh can break the ice and reset the energy." – Kate DeCoste"Narrate the session. Even small micro-directions keep your clients engaged and confident." – Kate DeCoste"It’s okay to pause and reset. Sometimes the best thing you can do is take a breath and start fresh." – Kate DeCosteResources Mentioned:📲 Save 25% your next rental at Rockbrook Camera: Save HerePose Like a Pro client prep guide → Use code POSE for 10% off. Find on Kate's website under "Photographers".Follow Rockbrook Camera:📸 Instagram: @rockbrookcameraConnect with Kate:📸 Instagram: @katedecoste🌐 Website: katedecostephotography.com🎧 Watch or listen here: https://pod.link/1826428370/episode/MDRhYjNkOWEtNTNiNC00YWQyLTkxNjYtYWZlMGUyMDM1YmQ0

Episode Title: The One About SEO & AI: What Photographers Need to Know Now with Jeremy Hyler of Photobiz.comGuest: Jeremy Hyler, Creative Director at PhotoBiz.comSummary: In this episode, Kate chats with Jeremy Hyler about the truth behind SEO, what photographers need to know about AI (spoiler: it’s not all bad), and why a streamlined website experience matters more than ever. Whether you're looking to improve your Google ranking or simplify your site-building experience, this episode is full of real-talk tips, future-forward insights, and tools that actually help.What we Cover (⏱️ Timestamps + Quotes to Remember):[1:07] – Jeremy’s origin story: from film to full-on creative director“I realized I loved telling stories—and helping others do the same.”[7:29] – SEO basics photographers actually need to know“Stop keyword stuffing. Google wants a story, not a directory.”[11:08] – Why blogging still works (and how to do it better)“Every blog is an SEO boost. Keep it short, show your best, and stagger your posts.”[13:55] – Gallery tips to boost SEO + client experience“30 images, not 300. Give them the moment, not the scroll fatigue.”[17:08] – Website mistakes to avoid“Your aesthetic should never come at the cost of user experience.”[23:26] – How AI is impacting photography & websites“You’re not being replaced. You’re being supported.”[32:24] – AI & SEO: Why reviews, blogs, and fresh content matter“Google’s new AI search will prioritize updated, reviewed, localized content.”[39:11] – What makes PhotoBiz different“DIY or DFY—either way, we’re here to make it easy.”[46:02] – Hidden gem: A new quick-change feature is coming“No more diving deep to make design tweaks—just click and go.”[52:33] – 🎉 Listener Exclusive: Use code POD25 for 25% off“It’s basically like getting 3 months free on your first year.”Resources Mentioned:25% Off Photobiz.com Annual Membership: https://landing-page.photobiz.com/behind-the-lensShutter Squad Freebies:https://www.katedecostephotography.com/photographersConnect with Kate:Instagram: @katedecosteWebsite: https://www.katedecostephotography.com/

Episode Summary: In this episode of The One Behind the Lens, Kate sits down with attorney, entrepreneur, and business strategist Rachel Brenke to unpack the key legal protections every creative business should have. Rachel shares insights from her own journey balancing law, family, and creative ventures, covering contracts, copyright, liability, AI and prevention strategies that save time, money, and stress.What We Cover (Timestamps):[5:40] Watermarks, copyright, and how to deter infringements[47:23] Rachel’s background: attorney, author, and creative entrepreneur[50:54] The three non-negotiables for creatives: contracts, copyright, liability protection[52:53] Liability protection deep dive: contracts, business entity, insurance[55:40] The value of prevention over cleanup—why front-end planning saves headaches[58:20] Free resources and business audit for creative entrepreneurs[1:01:58] Using AI as a legal and creative tool—pros, cons, and best practices[1:02:58] Closing thoughts: incremental learning, practical legal steps, and protecting your business while you growQuotes to Remember:"Contracts, copyright, and liability protection aren’t optional - they’re your business safety net." – Rachel Brenke"Prevention always beats cleanup. It saves you time, money, and sanity." – Rachel Brenke"AI is a good starting point, but it can’t replace strategy and human perspective." – Rachel BrenkeResources Mentioned:👉 Rachel Brenke’s website: rachelbrenke.com🎧 Rachel’s podcast: Business Bites Podcast🌐 TheLawTog: thelawtog.com → Use code LENS to save 20% off anything📲 Free business audit and resources: rachelbrenke.com💻 PhotoBiz: photobiz.com → Save 25% off your first year with code TOBTL☕ The Coffee Roaster: coffeeroasterlnk.com → Enjoy 5% off your order with code TOBTLWork with Kate:🎓 Photography Workshop (Virtual, October) → katedecostephotography.com/photographers✨ Earlybird Pricing available until September 15th!Connect with Kate:📸 Instagram: @katedecoste🌐 Website: katedecostephotography.com

In this episode of The One Behind the Lens, Kate DeCoste dives into the power of saying “no” in your photography business—and in life. She shares her personal journey of discovering what truly lights her up, letting go of the work that drains her, and embracing the messy middle of her creative story. From weddings and newborn sessions that weren’t a fit, to finding freedom and focus in high school senior and headshot sessions, Kate shows how saying no can lead to clarity, joy, and creative growth.What We Cover (Timestamps):[0:00] Welcome back, Shutter Squad—introducing the theme of saying no[2:30] The messy middle: where anxiety, doubt, and growth intersect[5:10] No as a complete sentence: freeing yourself and others[7:40] Kate’s personal story: why weddings and newborns weren’t her fit[12:20] The anxiety and pressure of shooting weddings—lessons from theater[16:50] How saying no opened the door to what Kate truly loves: seniors & headshots[19:30] The Photo Confession Booth: sharing your photography fears, habits, or guilty pleasures[22:00] Kate’s confession: missing an important bride & mother moment at a wedding[27:40] Lessons learned from missed moments and why shot lists matter[30:10] Weekly challenge: identify what you’ve been saying yes to that doesn’t bring you joy and practice saying noQuotes to Remember:"No is a complete sentence. It’s one of the kindest things you can do for yourself—and for others." – Kate DeCoste"Saying no helped me hone my craft. It helped me get really good at what I love." – Kate DeCoste"No is a boundary, no is a filter, no is a complete sentence—and no can change your business, your creativity, and your life." – Kate DeCosteResources Mentioned:Shutter Squad Freebies: www.katedecostephotography.com/photographers🌐 Kate’s website & booking info: katedecostephotography.com💡 Aller Enterprises: https://tayloraller.myflodesk.com/freeplannerConnect with Kate:📸 Instagram: @katedecoste🌐 Website: www.katedecostephotography.com

Episode Summary: In this episode of The One Behind the Lens, Kate sits down with storytelling strategist and business coach Megan Yelaney to unpack how your origin story can be your greatest marketing asset. Megan shares how she went from theater and network marketing to building a multi-million-dollar business—all by leaning into what made her different and learning how to tell her story with intention. She also walks us through her signature 5-part Business Story Blueprint and how to use it to craft content that connects and converts.What We Cover (Timestamps):[3:00] Megan’s unexpected journey from theater to network marketing to full-time business coach[7:44] How unlearning performance and learning to show up authentically transformed her brand[10:16] Why storytelling is your most powerful sales tool—especially in the age of AI[14:20] How to turn everyday moments (like toddler tantrums or Target runs) into relatable business content[16:42] The biggest storytelling mistake entrepreneurs make—and how to fix it[17:00] Megan’s 5-part Business Story Blueprint explained step-by-step:Catalyst Moment – the hook that draws people inTransformation – what changed and howImpact – the ripple effect of solving the problemMission – why you care deeply about what you doUnique Edge – what sets you apart from everyone else[26:00] Should you show your face online? (Especially if you're a behind-the-scenes creative)[28:00] Going live: why it builds trust and how to make it less awkward[31:00] Tips for going live without feeling like you need to “perform”[32:30] Don’t think you have a story? Here’s what to do instead[35:00] The power of “small” stories and why they often convert better than big dramatic ones[39:00] How to sell in a way that feels natural, not salesy[42:00] Perfectionism, progress, and why you need to just post the story already[45:00] Why likes ≠ sales and the importance of DMs over public validation[47:00] Vulnerable content and the quiet lurkers who become clientsQuotes to Remember:"You don’t need a wild transformation to have a story worth telling. You need relatability and intention." – Megan Yelaney"If you’re not selling, you’re actually limiting someone from being able to work with you." – Megan Yelaney"I could get 10 likes and 5 DMs from the right people—and that’s a win." – Megan YelaneyResources Mentioned:👉 Download the Free Business Story Blueprint 🎧 Listen to Megan’s podcast: https://meganyelaney.com/podcast📲 Follow Megan on Instagram: @meganyelaney 💻 Work with Megan or learn more: www.meganyelaney.comMentioned in the episode:5% off your Coffee Roaster Order: http://www.coffeeroasterlnk.com/tobtlEpisode 4 - The One with the Business Game Plan: Ads, Pricing & Photo Biz Wisdom with Andrew HellmichConnect with Kate: 📸 Follow Kate on Instagram: @katedecoste 🌐 Visit the website: www.katedecostephotography.com

In this episode of The One Behind the Lens, Kate gets real about a topic every creative faces but few talk about openly: burnout. The One with the Dry Spell is a candid conversation about those low seasons—the ones where you question everything, feel stuck, uninspired, or just plain tired. Whether you’ve found yourself staring blankly at your gear or wondering if you’ll ever feel creative again, Kate offers honest encouragement, permission to pause, and gentle ways to reconnect with your craft. If you’ve ever been in a love-hate relationship with your camera, this episode is for you.⏱️ Timestamps + Episode Highlights[00:00:00] The Struggle Is Real (and You're Not Alone)Kate opens up about that all-too-familiar feeling of hitting a creative wall—where the work feels dull, the inspiration is gone, and your camera feels like both your best friend and worst enemy.[00:02:00] The Go-To Remedy: Shoot Just for YouHer best advice? Shoot for YOU. Not your clients. Not for social. Not even to update your portfolio. Just for the pure joy of making something. Kate encourages:Asking a family member or friend to be your model (yes, bribery is allowed!)Being clear: this is just for fun, no pressureLetting go of expectations and embracing experimentation[00:03:00] Inspiration Comes After ActionDon’t wait for the magical lightning bolt of inspiration. Sometimes, creativity shows up once you start playing. Ask yourself: What feels fun right now? What makes you curious?[00:04:00] Embrace Bad ArtWhether you're photographing your dog mid-yawn or your laundry pile, let go of "perfect." Curiosity fuels creativity. Bad art often leads to breakthroughs.[00:05:00] A Gentle Pep TalkYour best work may come from the projects no one sees. Let this season be messy. Let it be yours.[00:06:00] Shoutout to PhotoBiz (Sponsor)Kate shares how she uses PhotoBiz to run her entire business—from website to email to booking. Use code POD25 for 25% off your first year![00:07:00] Photo Confession Booth: The Alley IncidentIt wouldn’t be a true episode without a behind-the-scenes blooper. This week’s confession? A gust of wind took out Kate's flash mid-session—smashing it to bits in an alley. The client’s mom burst into tears, and Kate ended up consoling her while internally calculating the cost of replacing her light. The moral? Always bring a human sandbag.[00:09:00] Creative Challenge of the WeekKate dares you to:Pick one person or subject that feels safe and funTry one new thing: a new pose, lens, light, or editing styleGive yourself full permission to play, mess up, and not share it anywhereUse this script if you're nervous to ask someone to model: “Hey! I’m playing with some creative photo ideas. No pressure, no expectations. Just for fun. Want to help me experiment?”[00:10:00] Final Pep TalkA creative dry spell doesn’t mean you’re broken. It just means your creative self needs room to breathe. You are still a brilliant artist—even on your off days.Kate will be back soon with more stories, strategies, and laughter from life behind the lens. Until then? Shutter up and shine.Summary: Feeling creatively stuck? Kate shares her go-to strategy for breaking out of a dry spell and reconnecting with the joy of photography.Mentioned in This Episode:Episode 2 with Susan Geitka – Listen herePhotoBiz – Get 25% off with code POD25Creative Challenge Reminder: Pick one subject and try one new thing. No pressure. Just play.Let’s Connect:DM or tag Kate on Instagram: @kate.decosteSubscribe, rate, and review if this episode helped you!Want more behind the scenes? Subscribe to The One Behind the Lens wherever you listen to podcasts.

Welcome to a special behind-the-scenes episode of The One Behind the Lens where Kate sits down with the consultant and strategy partner who helped bring this very podcast to life — Taylor Aller.From the first sparks of an idea to late-night voxer messages and spreadsheet grading systems, Taylor shares her take on the magic of launching with heart, structure, and sustainable strategy.They cover:The real reason multipassionate creatives burn out (and what to do instead)The moment Taylor knew Kate’s podcast had legs — and why this show fills a big industry gapA test-all-the-buttons breakdown of how Taylor helps clients reverse engineer their biggest dreamsTaylor’s spicy hot take on business without social media (and how she fills her client roster anyway)Plus, Taylor’s #1 tip for anyone with a big idea and zero clue where to start🎯 Whether you're a few years into your photography biz or staring at a half-finished idea in your notes app — this one is for you.🔗 Grab Taylor’s free Make It Happen Planner: [https://tayloraller.myflodesk.com/freeplanner] 🧠 Learn more about consulting with Taylor: [Website Link] 📅 ⏱️ Timestamps:00:00 – Let’s go! 01:04 – Voxer besties turned podcast guests 02:33 – Taylor’s mission and why she’s never done doing new things 05:59 – The moment Taylor knew “The One Behind the Lens” needed to exist 10:20 – What really goes into launching a podcast (spoiler: way more than recording) 12:36 – How Taylor helps clients with too many ideas find their strategy 14:46 – Green flags Taylor looks for in clients (and how she screens them) 20:24 – “Is this a Right Now or Not Yet?” — how to avoid the Thanksgiving plate problem 22:03 – A breakdown of the Make It Happen Method 27:00 – Who’s your who? Why success never happens solo 28:16 – Why this podcast matters — and what makes it so different 32:39 – Taylor’s two best tips if you’re sitting on a stuck idea 38:49 – The mindset shift to move forward even when you're overwhelmed 41:15 – Do you really need social media to grow your business? Taylor’s take 48:48 – What Taylor’s most excited about right now (Hint: It involves AI bots and women in tech) 51:27 – One final takeaway: Find your who's 52:51 – Wrapping it up with gratitude, leashes, and upcoming vacations💬 Quotes to Remember from “The One Behind the Launch”“My mission has always been the same — the vessels just keep changing.” – Taylor on building a career as a multipotentialite“You don’t have to do it all at once. And you don’t have to do it alone.” – Taylor’s reminder to creatives everywhere“The moment you said ‘yay, it’s YOU’ — I knew this podcast was going to be something special.” – Taylor on the magic behind Kate’s brand“Focus is a skill — not a personality trait.” – Taylor on helping multipassionates create sustainable strategies“Most people don’t need to niche down — they need to say ‘not yet’ more often.” – Taylor’s reframe for overwhelmed creatives“Success isn't about how fast you get there — it's about not quitting.” – Taylor on the real secret to long-term business growth“Business wasn’t always run on social media — and it doesn’t have to be now either.” – Taylor on why showing up differently still works“We’re not meant to hold the weight of our dreams alone.” – Taylor on finding your 'who’s'Let’s Connect:DM or tag Kate on Instagram: @katedecosteSubscribe, rate, and review if this episode helped youWant more behind the scenes? Subscribe to The One Behind the Lens wherever you listen to podcasts.

In this episode of The One Behind the Lens, Kate chats with Andrew Hellmich. Wedding and portrait photographer, host of the #1 photography business podcast PhotoBizX, and a go-to expert for marketing, pricing, and business growth. With over 20 years of experience, Andrew shares actionable insights on running effective Facebook ads, building sustainable pricing models, and what truly makes a photography business thrive. Whether you're just starting out or ready to scale, this conversation is packed with smart strategies and real-talk wisdom.Guest: Andrew Hellmich Host: Kate DeCoste Episode Length: 45 mins Air Date: August 2025⏱️ Timestamps + Episode Highlights[0:00] Kate welcomes Andrew to the show Andrew shares how it feels to be on the other side of the mic (for once!) and reflects on what makes a great interview.[2:10] The surprising reason Andrew got into photography Hint: it had nothing to do with weddings—and everything to do with fishing magazines.[5:20] “Cheap guy syndrome” and raising rates Andrew shares how being known as the budget photographer nearly broke his business—and how niching changed everything.[11:15] The biggest mistake photographers make in their first 5 years Trying to serve everyone (and pleasing no one).[13:45] The truth about niching It’s not about style—it’s about knowing your client.[16:30] Real talk on pricing and profit margins “If you’re not making money, it’s a hobby.”[20:05] The difference between a business owner and a photographer who just takes pictures Spoiler: one has systems, the other has burnout.[24:40] The mindset shift that changed everything Why Andrew stopped chasing “more” and started designing for enough.[30:00] Marketing tips that actually work Why you don’t need more inquiries—you need better conversions.[37:10] What Andrew wishes he knew earlier The importance of setting boundaries, expectations, and automating early.[41:20] Final advice from Andrew Simple, powerful, and so worth writing down.🔥 Quotable Moments“It’s not about getting more inquiries. It’s about converting the ones you already have.” —Andrew Hellmich“If you’ve been doing this for a few years and still feel like you’re just spinning your wheels, it’s time to get honest about your systems—or lack of them.” —Kate DeCoste“You’re not too expensive. You just haven’t told the story of your value yet.” —Andrew Hellmich📎 Resources + LinksPhotoBizX Podcast – Andrew’s podcast for photographers who want to make a real incomeFollow Andrew on FacebookAndrew’s Freebie - Facebook Cheatsheet https://learn.photobizx.com/fb-ads-cheat-sheet/🔗 Grab Taylor’s free Make It Happen Planner Here🎧 Ready to Fix Your Business Workflow?If you loved this episode and want more like it, share it with a fellow photog, leave a review, or tag Kate on Instagram @katedecoste.And don't forget, every episode comes with a free, actionable resource to help you build your business better. Check the show notes!

Episode Title: Bonus: The One Where We Shutter Up & Celebrate: Live Launch Party & Replay+Juicy Photo Confessions Length: ~45 minutesInside this Episode: We’re popping the virtual champagne! This bonus episode drops you right into the live launch party for The One Behind the Lens. Hear from guest experts Megan Yelaney and Ivy Towler, get Kate’s top three lessons for running a photography business, and laugh along with real-life photographer confessions. Plus — prize giveaways, sponsor shoutouts, and a reminder that you and your work matter.Timestamps:0:00 – Pre-party banter & music (“Walking on Sunshine” vibes)10:25 – Kate’s welcome + podcast origin story23:33 – Guest Panel: Megan Yelaney on storytelling that sells37:20 – Guest Panel: Ivy Towler on realistic wellness for creatives49:11 – Kate’s 3 things she wishes she knew before starting her business52:00 – Giveaway #1 ($550 value)55:45 – Photo Confession Booth – Hilarious & cringe-worthy photographer stories1:01:50 – Giveaway #2 ($800 value)1:05:00 – Closing gratitude + sponsor shoutoutsQuotes to Remember:“Your story is the only thing that’s going to make you different from anyone else promising the same thing.” – Megan Yelaney “Get rid of the word diet and start living your life in a way that works for you.” – Ivy Towler “Being a great photographer isn’t enough — marketing, storytelling, and connection are just as important.” – Kate DeCosteLinks & Resources Mentioned:Megan Yelaney – Website | InstagramIvy Towler – Website | InstagramSponsors & Discounts – Download the Launch Party Toolkit here

Inside the episode:In this juicy solo episode, Kate pulls back the curtain on her own struggles with workflow. She shares her real-life photo confession and the exact 5-step fix that turned her mess into a manageable, repeatable system.Whether you're a photographer, creative business owner, or just tired of feeling buried under your to-do list, this episode is your permission slip to simplify and thrive.The 5 foundational steps that keep Kate’s workflow under controlHow 10 minutes can change your creative lifeTools that prevent burnout and lost client trust📄 Download the free workflow guide & bonus video:👉 The One with the 10-Minute Workflow FixFollow Kate:FacebookInstagramTikTokWebsiteBig love to our sponsor Photobiz.comThe all-in-one platform trusted by photographers for websites, booking, galleries, and more.✨ Want to simplify your workflow and look professional doing it?They’ve got you covered and they’ve created a special offer just for listeners of The One Behind the Lens! Grab 25% off your first annual membership.🔗 Head to: landing-page.photobiz.com/behind-the-lens

Episode 3 | The One Behind the Lens Hosted by Kate DeCoste Guest: Renee Bowen Total Length: ~55:00Inside the episode:In this episode of The One Behind the Lens, Kate sits down with photographer, coach, and podcast host Renee Bowen to dive deep into the world of sustainable pricing, full-service photography, and the mindset shifts that make it all possible. 📌 What You’ll LearnRenee’s path from psychology grad to full-time luxury photographerThe mindset shifts required to charge premium pricesWhy pricing struggles are often tied to self-worthHow to transition into full-service photography (and why it works)Tips for maintaining boutique pricing across different offeringsThe difference between mentoring and coaching—and how both can help🕒 Timestamps0:00 – Welcome back! Meet Renee Bowen—photographer, coach, and creative entrepreneur 2:00 – How Renee got into photography (and what her childhood had to do with it) 4:00 – The story behind her first camera + photographing her son with autism 7:00 – From headshots to seniors: discovering her niche in SoCal 9:30 – Why Southern California wasn’t doing senior photos (and how she changed that) 11:00 – Seniors Ignite, We Are the Scene, and her start in mentoring 13:00 – The surprising emotional work underneath most business coaching 16:00 – Pricing struggles: why creatives tie money to worth 18:00 – Pricing mindset shifts for full-service success 20:30 – Renee’s business structure: minimums, session fees, and pricing with intention 23:00 – The moment she decided: “If this doesn’t work, I’ll go work at Starbucks” 27:00 – Burnout, balance, and betting on herself 31:00 – Mindset > strategy: why your brain has to be on board for your business to grow 33:30 – Why halfway effort equals halfway results (and how coaching helps) 36:00 – Customizing pricing based on market, values, and alignment 39:00 – What to expect in a sales session—and why silence is a sales superpower 41:00 – Listener Q: How do you price digital-only branding sessions vs full-service portraits? 45:00 – Why transparency and education make a pricing model work 47:00 – Inside Renee’s coaching offers: Elevate group, 1:1 mentorship, and courses 50:00 – Building a safe space for women to grow, cry, and be real 53:00 – The podcast that started it all: Tried and True with a Dash of Woo 54:30 – Where to find Renee online + one final mic drop on creative freedom💾 Resources & Links:🎧 Renee’s Podcast: → Tried and True with a Dash of Woo📸 Coaching & Membership Info: → ReneeBowen.com/coaching🎓 Join Elevate (Renee’s coaching group for experienced photographers) → Applications open twice a year – July and JanuaryFollow Renee :FacebookInstagramTik TokWebsite👉 Freebie from Renee: (Mainly for senior photographers, this canva doc is packed with valuable, up to date info that any photographer can use to go MAKE some clients!) How to get clients✨ Quote Highlight:“Money is just an amplifier. It’s not about the price—it’s about your worth.” – Renee Bowen🔁 Try This: Your 3-Part Pricing Reset ChallengeAudit your time. Where is your energy actually going?Audit your numbers. What do you need vs. want to earn?Audit your beliefs. What story are you telling yourself about money—and is it even yours?Raise your prices before you feel ready. Adjust as you go. Done is better than perfect.☕ Huge thanks to our sponsor, The Coffee Roaster of Lincoln, Nebraska. Fueling creativity one cup at a time. Get 5% off your online order when you visit www.coffeeroasterlnk.com/tobtl or use code TOBTL at checkout. Your morning brew just got a glow-up. 🔥💡 FREE RESOURCES FOR PHOTOGRAPHERS:If you’re feeling inspired to streamline your workflow or sharpen your skills, I’ve got a few free tools waiting for you on my site!👉 www.katedecostephotography.com

Episode 2 | The One Behind the Lens Hosted by Kate DeCoste Guest: Susan Geitka Total Length: ~60:00Inside the episode:In this episode of The One Behind the Lens, Kate is joined by photographer and light chaser Susan Gietka, whose journey began in 1983 with a Pentax film camera and a background in dance. Known for her emotive dance photography and creative lighting techniques, Susan shares her approach to working with natural light, introducing off-camera flash, and using unexpected tools (like a dress form!) to perfect her craft. 📌 What You’ll LearnHow Susan’s dance background shaped her eye behind the lensWhy self-initiated shoots matter (and how they lead to your best work)Favorite lighting tools and techniques for outdoor, studio, and dance photographyReal-life stories of creative risk, gear fails, and magical photo momentsTips for mentoring, natural light, off-camera flash, and reading light like a pro🕒 Timestamps0:00 – Meet Susan! Longtime friend, dancer, and storytelling genius 2:00 – The early years: dance in Philly + buying a manual film camera with her last $500 5:00 – When the digital transition wasn’t cute (6MP, anyone?) 7:30 – Her first paid shoot from a stranger on the street 9:00 – Why high school senior photography wasn’t a thing in New Jersey 11:00 – The power of creative communities (We Are The Scene memories!) 13:15 – Saturday Night Specials + the struggle to create for yourself 15:00 – Susan’s advice: shoot for yourself to stay inspired 17:30 – Behind the lake shoot: snapping turtles, rain, and her most iconic images 21:50 – The role of fear in creative breakthroughs 24:30 – Why the best work often comes from shoots where everything goes wrong 27:00 – Yes, she really brought a styrofoam head to practice lighting 😄 28:15 – When to push through… and when to pack it up (RIP camera in pool) 30:00 – Why being a dancer helps Susan photograph dancers (timing + technique) 34:00 – The value of directing with confidence and dancer-friendly language 36:00 – Tips for non-dancer photographers shooting dance clients 38:00 – Favorite lenses for movement + how to frame dancers like they’re on stage 40:00 – Susan’s take on light: not one-size-fits-all—and that’s the point 43:00 – Shooting in full sun: her secret weapon (and assistant torture stories 😅) 45:15 – Natural light tip #1: always expose for the skin 47:00 – Flash learning curve: starting at sunset, no pressure 49:30 – Her lighting rituals, reflectors, and the importance of angles 51:15 – Mentorship + Rise Up Workshop (and why she keeps teaching) 54:00 – Where to find Susan online and how to reach out for 1:1 mentoring 56:00 – Final wisdom: trust your ideas, stay curious, and read Big Magic💾 Resources & Links for Susan:FacebookInstagramWebsite🎓 Workshops:Sign up for the Rise Up Workshop in Austin!📖 Book Recommendation:Big Magic by Elizabeth Gilbert – for anyone sitting on a creative idea → “Ideas are magic. If you don’t act on them, they’ll visit someone else.”📸 Try This: Susan’s 10-Minute Creative ChallengeHave an idea that’s been sitting on the shelf? Give it 10 minutes. Sketch it. Try one test shot. Don’t wait for it to be perfect. Just start. (And maybe bring bug spray… and a backup battery 😅)Thank you to this episode’s sponsor: Rockbrook CameraRockbrook Camera is a locally owned photo and video specialty store based in Nebraska. For 50 years, they have helped photographers find the right gear, learn new skills, and print what matters most.Check them out online or visit in person to see why they’re more than just a camera store, they’re a creative partner. Now through the end of 2025, get 25% off your rental gear. Check out the link below!👉 Rockbrook CameraExplore free downloads, guides, and paid offers inside my photographer resources.👉 The One Where You Level Up

So what’s actually coming in Season One of The One Behind the Lens? In this bonus trailer, I’m giving you a sneak peek at what’s ahead — from branding and pricing to mindset, marketing, and building a biz that feels like you. If you’re a photographer in your first 5 years of business, this season is packed with practical tips, pep talks, and permission to stop playing small.🔗 Links + Resources:👉 Snag freebies and get more info at:katedecostephotography.com/podcast💛 Connect With Kate:Instagram: @katedecosteWebsite: katedecostephotography.com

Welcome to The One Behind the Lens! If you're a photographer in your first 5 years of business and you're ready to stop winging it, start shining, and finally build a brand that feels like you, you're in the right place. This quick trailer sets the tone for Season 1 and gives you a sneak peek at what’s coming: bold strategies, creative inspo, mindset shifts, and a whole lot of biz bestie energy.It’s time to Shutter Up and Shine. 🔗 Links + Resources:👉 Get more info, freebies, and resources at:katedecostephotography.com/podcast💛 Connect With Kate:Instagram: @katedecosteWebsite: katedecostephotography.com

Yay, it’s YOU!If you're a photographer in your first 5 years of business wondering how to go from “what am I doing?” to “I’ve got this,” then welcome, this podcast was made just for you. In this mini trailer, I’m breaking down who The One Behind the Lens is for and why this space exists to help you grow with clarity, confidence, and creativity.Get ready to Shutter Up & Shine - it’s time to build a biz that fits your life, not the other way around.🔗 Links + Resources:👉 Get more info, free resources, and all things podcast at:katedecostephotography.com/podcast💛 Connect With Kate:Instagram: @katedecosteWebsite: katedecostephotography.com

Wondering what The One Behind the Lens is all about? Start here. This short-and-sweet trailer gives you the lowdown on what to expect in Season 1 and why this podcast was made for photographers in their first 5 years of business. If you’re looking for bold advice, real talk, and biz strategies that actually work… you’re in the right place.I'm Kate - your host, biz bestie, and biggest cheerleader.🔗 Links + Resources:👉 Learn more + grab your freebies:katedecostephotography.com/podcast💛 Connect With Kate:Instagram: @katedecosteWebsite: katedecostephotography.com