Book Chap. 2 - Finding B2B Customer Insight

from The Accidental Marketer Podcast · host Impact Planning Group

Some customers lie, and others just don't know how to articulate their needs beyond the obvious. Finding out what customers really want -- especially B2B customers -- can be very difficult. In this episode, Tom, Sean and Mary discuss how Accidental Marketers can gain a huge leg up on the competition by employing simple, powerful, effective and low/no cost techniques for generating customer insight

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This episode was published on July 2, 2018.

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