Book Chap. 2 - Finding B2B Customer Insight
from The Accidental Marketer Podcast Hosted by Impact Planning Group
Some customers lie, and others just don't know how to articulate their needs beyond the obvious. Finding out what customers really want -- especially B2B customers -- can be very difficult. In this episode, Tom, Sean and Mary discuss how Accidental Marketers can gain a huge leg up on the competition by employing simple, powerful, effective and low/no cost techniques for generating customer insight
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This episode is 16 minutes long.
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This episode was published on July 2, 2018.
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