Book Chap. 2 - Finding B2B Customer Insight
Some customers lie, and others just don't know ho…
An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "Book Chap. 2 - Finding B2B Customer Insight" was published on July 2, 2018 and runs 16 minutes.
July 2, 2018 ·16m · The Accidental Marketer Podcast
Summary
Some customers lie, and others just don't know how to articulate their needs beyond the obvious. Finding out what customers really want -- especially B2B customers -- can be very difficult. In this episode, Tom, Sean and Mary discuss how Accidental Marketers can gain a huge leg up on the competition by employing simple, powerful, effective and low/no cost techniques for generating customer insight
Episode Description
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