Book Chap. 3 - How to Segment in B2B

Most businesses miss a tremendous opportunity to …

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "Book Chap. 3 - How to Segment in B2B" was published on July 9, 2018 and runs 18 minutes.

July 9, 2018 ·18m · The Accidental Marketer Podcast

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Summary

Most businesses miss a tremendous opportunity to differentiate -- even in mature B2B markets -- by not practicing the art and science of segmentation. In this episode, the team provides practical tips and examples for segmenting markets in ways that help create powerful value propositions.

Episode Description

Most businesses miss a tremendous opportunity to differentiate -- even in mature B2B markets -- by not practicing the art and science of segmentation. In this episode, the team provides practical tips and examples for segmenting markets in ways that help create powerful value propositions.

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