Book Chap. 3 - How to Segment in B2B
from The Accidental Marketer Podcast Hosted by Impact Planning Group
Most businesses miss a tremendous opportunity to differentiate -- even in mature B2B markets -- by not practicing the art and science of segmentation. In this episode, the team provides practical tips and examples for segmenting markets in ways that help create powerful value propositions.
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This episode is 18 minutes long.
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This episode was published on July 9, 2018.
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