Book Chap. 6 - Measuring Your Uniqueness

Most business people think that you can't quantif…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "Book Chap. 6 - Measuring Your Uniqueness" was published on July 31, 2018 and runs 18 minutes.

July 31, 2018 ·18m · The Accidental Marketer Podcast

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Summary

Most business people think that you can't quantify the value delivered by a company. We beg to differ! In this episode, Tom, Sean and Mary describe the fabulous Ability to Win framework, which has been helping companies measure, analyze and improve their level of differentiation for over 30 years.

Episode Description

Most business people think that you can't quantify the value delivered by a company. We beg to differ! In this episode, Tom, Sean and Mary describe the fabulous Ability to Win framework, which has been helping companies measure, analyze and improve their level of differentiation for over 30 years.

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