Book Chapter 5 - Choosing Attractive Targets

If you can't define an attractive target market, …

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "Book Chapter 5 - Choosing Attractive Targets" was published on July 31, 2018 and runs 20 minutes.

July 31, 2018 ·20m · The Accidental Marketer Podcast

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Summary

If you can't define an attractive target market, you'll chase every opportunity and dangerously dilute your company's focus. In this episode, Mary, Sean and Tom describe a powerful tool and process that has helped their clients gain agreement on everything from target markets to potential partners to project priorities.

Episode Description

If you can't define an attractive target market, you'll chase every opportunity and dangerously dilute your company's focus. In this episode, Mary, Sean and Tom describe a powerful tool and process that has helped their clients gain agreement on everything from target markets to potential partners to project priorities.

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