Book Marketing for Authors: Fix Your Message Before You Boost Your Budget

Coffee with Carma | Episode 447If my book marketing isn’t converting, the first thing I check isn’t my budget or my platform. It’s my message. In this episode of Coffee with Carma, I walk you through three fast checks. They reveal whether your message is doing the work it should be doing or not. These checks will show you exactly where the gap is and how to close it.Questions This Episode Answers:* Why isn’t my book marketing converting even when I’m posting consistently?* What should I lead with when promoting my nonfiction book?* How do I know if my book’s messaging is the problem?* What’s the difference between marketing a book and marketing what the book does?* Does clarity really matter more than curiosity in book promotion?Thanks for reading Authority by Design! This post is public so feel free to share it.Authority by Design is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority by Design at carmaspence.substack.com/subscribe