Coffee with Carma

Coffee with Carma | Episode 447If my book marketing isn’t converting, the first thing I check isn’t my budget or my platform. It’s my message. In this episode of Coffee with Carma, I walk you through three fast checks. They reveal whether your message is doing the work it should be doing or not. These checks will show you exactly where the gap is and how to close it.Questions This Episode Answers:* Why isn’t my book marketing converting even when I’m posting consistently?* What should I lead with when promoting my nonfiction book?* How do I know if my book’s messaging is the problem?* What’s the difference between marketing a book and marketing what the book does?* Does clarity really matter more than curiosity in book promotion?Thanks for reading Authority by Design! This post is public so feel free to share it.Authority by Design is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority by Design at carmaspence.substack.com/subscribe

Coffee with Carma | Episode 446If your book isn’t doing what you hoped, it’s tempting to blame the book itself. But what if the problem is something else entirely? In this episode, I share five key principles that will change how you view book marketing. These principles will shift how you measure success and where you focus your energy. If you’ve been applying standard book marketing advice designed for a completely different kind of author, this one is for you.Questions This Episode Answers:* Why isn’t my book getting me clients, even though it’s selling?* What should entrepreneurial authors actually measure in their book marketing?* How do I build a book marketing strategy around getting clients, not just readers?* Is there a better way to promote my book than the standard launch advice?* How do I make my book work for my business long after publication?Thanks for reading Authority by Design! This post is public so feel free to share it.Authority by Design is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority by Design at carmaspence.substack.com/subscribe

Coffee with Carma | Episode 445If book marketing feels like pushing a boulder uphill, you’re not alone. You’re not failing either. In this episode, I explore the 2,000-year-old myth of Sisyphus. It shows that exhaustion isn’t the real issue. Also, effort alone won’t solve the problem. I share three strategic questions every author should be asking. I argue that we should treat book marketing as an ongoing experiment, not a one-time performance you have to get perfect out of the gate. If you are ready to stop the loop, this one is for you.Questions This Episode Answers:* Why does my book marketing feel like it never gains traction no matter how much I do?* How do I know when to keep pushing a book marketing strategy versus when to change it?* What is AEO, and can it actually improve book sales?* How often should I evaluate what’s working in my book marketing?* What should I do before I try another book promotion idea?Thanks for reading Authority by Design! This post is public so feel free to share it.Authority by Design is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority by Design at carmaspence.substack.com/subscribe

Coffee with Carma | Episode 444You know that one book marketing task that keeps rolling from this week to next week to the week after that? I’m talking about the one that’s been on your list so long it practically has tenure. In this episode, I share three simple exercises. They reveal why it keeps stalling. And I help you decide what actually belongs on your marketing plan. Learn how to map your book to the four jobs it needs to do for your business. Feeling scattered or stuck with your book marketing? This 15-minute reset offers more clarity than an entire afternoon of planning.Questions This Episode Answers:* Why do I keep putting off the same book marketing task every week?* How do I decide what to focus on in my book marketing?* What is my book supposed to do for my business?* How do I stop adding things to my book marketing plan that don’t move the needle?* What book marketing strategies actually help me get clients?Thanks for reading Authority by Design! This post is public so feel free to share it.Authority by Design is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority by Design at carmaspence.substack.com/subscribe

If your book marketing keeps stalling no matter how hard you try, the problem probably isn’t your effort. It’s more likely a missing layer that most authors never address. In this episode, I share five key principles that show what’s blocking your path. This isn’t about adding more to your plate. It’s about understanding the right sequence. This way, what you’re already doing can work as you planned.Questions This Episode Answers:* Why does my book marketing keep stalling even when I’m posting consistently?* What is the connective tissue that most book marketing advice skips?* Do I need a big audience before I start marketing my book?* How do I build a simple book marketing system that actually works?* What do successful authors do differently when it comes to book promotion?Thanks for reading Authority by Design! This post is public so feel free to share it.Authority by Design is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority by Design at carmaspence.substack.com/subscribe

In this episode of Coffee with Carma, I draw from Galaxy Quest to highlight a common issue I see nonfiction authors face every week. They follow a book marketing strategy that was never designed for them. I walk through three patterns:* building on untested tactics,* playing a role someone handed you, and* confusing perseverance with inertia.I show you exactly how to run any new marketing tactic through a three-part filter before you commit to it. If you’ve been doing “all the right things” and still not getting traction, this video is for you.What You’ll Learn* Recognize when your book marketing is built on advice that was never tested for your specific book, audience, or author type* Use the three-question filter to evaluate any tactic before adding it to your strategy* Understand why consistency without a reality check is inertia, not perseverance* Know when to keep going and when the data is telling you to stop* Identify which parts of your current marketing you’ve never actually confirmed are workingQuestions This Episode Answers:* How do I know if my book marketing strategy is actually working?* What should I do when the same book marketing tactics that worked for other authors aren’t working for me?* How long should I try a book promotion idea before giving up?* Is it okay to stop a marketing tactic that I’ve been doing consistently?* How do I filter book marketing advice so I only act on what’s right for my situation?Thanks for reading Authority by Design! This post is public so feel free to share it.Authority by Design is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Authority by Design at carmaspence.substack.com/subscribe