Book Marketing Strategy For Founders And Experts | with Camper Bull

Book Marketing Strategy For Founders And Experts | with Camper Bull Your content calendar and your book outline should be the same document. In this episode of The Strategy Session, Camper Bull explains how to turn a three-level book outline into a content system that can generate hundreds of ideas before you write a single chapter. Instead of starting from scratch every week, your book becomes the master file and your content calendar becomes the export. What You'll Learn How to turn a book outline into a content calendar Why Camper uses a three-level outlining system How one outline can generate more than 200 content ideas Why each video should focus on one specific point How consistent content can build demand for your book before it launches A 12 to 15 chapter outline, with four points beneath each chapter and four supporting points beneath those, can create up to 240 individual content nodes. Each node becomes a video. Each video becomes social content. And every piece reinforces the larger argument your audience will eventually find inside the finished book. Get the Book to Calendar Map Download The Book to Calendar Map to map your chapter topics and turn them into a repeatable content system.