PODCAST · business
The Strategy Session
by Camper Bull
Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing, business growth, and entrepreneurial success.Each episode of Strategy Session combines real-world case studies with proven frameworks that you can implement immediately. Drawing from his extensive experience as a fractional Chief Marketing Officer, Camper breaks down complex business challenges into clear, actionable strategies. Whether you're launching your first venture or scaling an established business, you'll gain valuable insights on:Modern marketing tactics that drive real resultsBuilding and scaling profitable business modelsNavigating the intersection of online and physical business spacesRevenue optimization and growth strategiesCommon pitfalls to avoid as you scale your compan
Episodes
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Rebranding Fails: Explain The Name, Lose The Sale | with Camper Bull
Rebranding Fails: Explain The Name, Lose The Sale | with Camper Bull A few years ago Camper sat in a client's office at a conference table long enough to seat twelve. The client liked to spread out. His own books were on the shelf behind him, inspirational posters on the wall, coffee in his hand,...
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The Part Nobody Wants To Learn | with Camper Bull
The Part Nobody Wants To Learn | with Camper Bull Camper Bull was at a friend's dining room table when a seventeen year old told him he wanted to go into "day trading marketing." The offer to teach him the financial markets properly was declined on the spot. He just wanted to tell people which...
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The SBI Feedback Model Skips The Most Important Step | with Camper Bull
The SBI Feedback Model Skips The Most Important Step | with Camper Bull Criticism from a peer and criticism from you are not the same thing, even when the words are identical. When you have the title, your offhand correction lands with ten times the weight you intended, and the team slowly stops...
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Four Publishing Decisions Matter. Nine Do Not. | with Camper Bull
Four Publishing Decisions Matter. Nine Do Not. | with Camper Bull Camper Bull wrote his first book, had a friend read it line by line, and then sent it to a professional editor with a note explaining that it had already been edited. He thought he was being efficient. What came back had so much…
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The Book Deal That Worked And Still Cost Her | with Camper Bull
The Book Deal That Worked And Still Cost Her | with Camper Bull There is a version of this decision that nobody argues with and almost nobody runs. Score it properly and the answer usually arrives faster than the argument does. The pattern Camper Bull keeps meeting is an author treating a...
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With Your Shield Or On It: How To Hand Off Work | with Camper Bull
With Your Shield Or On It: How To Hand Off Work | with Camper Bull The president of the company walked out of his office as the elevator doors were closing and gave Camper Bull five words. He was on his way to the airport to negotiate a contract worth somewhere between fifty and a hundred million...
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The Book Title Mistakes Every Expert Author Makes | with Camper Bull
The Book Title Mistakes Every Expert Author Makes | with Camper Bull Camper Bull's first book got a title with zero poetry in it, and that single decision opened more doors than almost anything else in his career. A graduate program offered him a course. A professional speaking community invited...
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Go From Outline to Manuscript in a Weekend | with Camper Bull
Go From Outline to Manuscript in a Weekend | with Camper Bull Camper Bull is dyslexic. He has also published twenty three books, and he has a specific explanation for how both of those things are true at once. For years he assumed the problem was discipline, that if he could just sit down and…
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The Expert Author Bio Mistake You Cannot See | with Camper Bull
The Expert Author Bio Mistake You Cannot See | with Camper Bull Almost every expert Camper Bull works with badly underestimates their own credibility. Their own experience stopped feeling rare the moment it became normal to them. The thing you built, the company you ran, the room you walked into...
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Imposter Syndrome: Why Successful Founders Feel Like Frauds | with Camper Bull
Imposter Syndrome: Why Successful Founders Feel Like Frauds | with Camper Bull Why do high achievers feel like frauds even when there is years of evidence that they know what they are doing? One mistake, one harsh review, or one unanswered question can suddenly outweigh a long record of wins.…
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How to Overcome Creative Block and Find Better Ideas | with Camper Bull
How to Overcome Creative Block and Find Better Ideas | with Camper Bull Why do readers stop reading business books even when the ideas are good? Often, the problem is not the content. It is the chapter structure. In this episode of The Strategy Session, Camper Bull shares the Four-Part Chapter...
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How to Find Your Target Audience Before Writing a Book | with Camper Bull
How to Find Your Target Audience Before Writing a Book | with Camper Bull Most founders who write a book try to make it useful to as many people as possible. Beginners. Experienced operators. Different industries. Different business models. But in trying to reach everyone, the writing can become...
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How to Reduce Customer Churn by Fixing Your Onboarding | with Camper Bull
How to Reduce Customer Churn by Fixing Your Onboarding | with Camper Bull Is it better to hire a specialist or a generalist? For many founders, the more useful question is whether the problem they are trying to solve actually belongs to one function at all. In this episode of The Strategy…
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Booked Solid Kills Your Best Decisions | with Camper Bull
Booked Solid Kills Your Best Decisions | with Camper Bull Being busy is not the same as steering. When every hour in a founder's calendar has a meeting, deadline, or deliverable attached to it, the work that requires uninterrupted thought tends to disappear. And those are often the decisions that...
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Your Ads Are Working. Your Operations Are Leaking | with Camper Bull
Your Ads Are Working. Your Operations Are Leaking | with Camper Bull Your marketing may be working perfectly and still be creating a bigger problem inside your business. In this episode of The Strategy Session, Camper Bull explores the space between marketing and operations, where demand becomes...
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Book Marketing Strategy For Founders And Experts | with Camper Bull
Book Marketing Strategy For Founders And Experts | with Camper Bull Your content calendar and your book outline should be the same document. In this episode of The Strategy Session, Camper Bull explains how to turn a three-level book outline into a content system that can generate hundreds of…
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One Ten-Minute Video Can Create 70 Pieces of Content | with Camper Bull
One Ten-Minute Video Can Create 70 Pieces of Content | with Camper Bull Most content creators start from scratch every day. That is not content strategy. It is content punishment. The founder who burns out from daily posting is not failing because they lack discipline. They are struggling because...
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The Royalty Check Is Not the ROI of Your Book | with Camper Bull
The Royalty Check Is Not the ROI of Your Book | with Camper Bull The royalty check is not the real ROI of a published book. For founders, experts, and business owners, the greatest return often comes from the opportunities a book creates rather than the number of copies it sells. In this episode…
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How a Book Helps Turn Followers Into Clients | with Camper Bull
How a Book Helps Turn Followers Into Clients | with Camper Bull Most experts think a book is a piece of content. It is not. A book is a transaction. Free content can build awareness and familiarity, but it does not create commitment on its own. The shift happens when someone makes a voluntary...
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Stop Selling Your Time. Turn Your Expertise Into Intellectual Property | with Camper Bull
Stop Selling Your Time. Turn Your Expertise Into Intellectual Property | with Camper Bull The framework you explain on every call, the process you repeat with every client, and the methodology you have taught hundreds of times may already be intellectual property. You simply have not put it into…
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How to Close More Sales Calls by Asking Better Questions | with Camper Bull
How to Close More Sales Calls by Asking Better Questions | with Camper Bull The person who talks least in the room usually wins it. Most founders prepare for sales conversations by building a better presentation. But prospects are not looking for another pitch. They are trying to determine…
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Competition Is Costing You Growth | with Camper Bull
Competition Is Costing You Growth | with Camper Bull Most founders think growth means fighting harder for a bigger slice of the same pie. But the pie is bigger than you think. In this episode of The Strategy Session, Camper Bull explains why collaboration is one of the most underused growth...
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A Book Makes You Credible Before You Say a Word | with Camper Bull
A Book Makes You Credible Before You Say a Word | with Camper Bull Why does publishing a book make people see an expert differently before they have read a single page? A book is more than a collection of information. It is a visible signal that someone's knowledge has been organized, refined…
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How to Build a Platform That Grows With Trust | with Camper Bull
How to Build a Platform That Grows With Trust | with Camper Bull The funnel model is not slightly off. It is fundamentally wrong for experts trying to build trust. Funnels assume people enter at the top and move toward the bottom. But trust does not work that way. People do not all arrive ready…
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How to Get More Referrals Without Asking for Them | with Camper Bull
How to Get More Referrals Without Asking for Them | with Camper Bull Most founders want more referrals, but very few businesses operate in a way that reliably creates them. In this episode of The Strategy Session, Camper Bull shares a simple story about a plumber, an electrician named Gary, and…
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How to Actually Learn From Failure (The 3-Question Debrief) | with Camper Bull
How to Actually Learn From Failure (The 3-Question Debrief) | with Camper Bull Most businesses say they learn from failure. But when something goes wrong, the conversation often turns into blame, silence, or a vague promise to do better next time. That is how the same failure shows up again in...
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The First Hire Is the Most Expensive Mistake You'll Make - Here's How to Avoid It | with Camper Bull
The First Hire Is the Most Expensive Mistake You'll Make - Here's How to Avoid It | with Camper Bull Most founders do not make a bad first hire because they chose the wrong resume. They make a bad first hire because they hired for a title before they understood the work that actually needed to…
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The 6-Point Framework Experts Use to Write a Book | with Camper Bull
The 6-Point Framework Experts Use to Write a Book | with Camper Bull Most experts think writing a book means spending years staring at a blank page. But the book you are meant to write may already be coming out of your mouth every day. In this episode of The Strategy Session, Camper Bull explains...
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Limiting Beliefs That Hold Your Business Back (And How to Break Them) | with Camper Bull
Limiting Beliefs That Hold Your Business Back (And How to Break Them) | with Camper Bull What if the biggest obstacle in your business is not a lack of strategy or opportunity, but a belief you have been treating as fact? In this episode of The Strategy Session, Camper Bull explores how limiting...
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How Writing a Book Makes You the Obvious Authority | with Camper Bull
How Writing a Book Makes You the Obvious Authority | with Camper Bull Book marketing is not only about promoting a book. It is about understanding how a book positions the expert behind it. In this episode of The Strategy Session, Camper Bull explains why publishing a book can dramatically change...
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How to Turn Your Expertise Into a Book | with Camper Bull
How to Turn Your Expertise Into a Book | with Camper Bull Most experts think writing a book means sitting down for years and forcing words onto a blank page. But for many experienced professionals, the real issue is not a lack of ideas. It is a lack of structure. In this episode of The Strategy...
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Stop Delegating Projects Without This One-Page Tool | with Camper Bull
Stop Delegating Projects Without This One-Page Tool | with Camper Bull Business operations become harder to scale when every project depends on the founder's memory. In this episode of The Strategy Session, Camper Bull explains why unclear project kickoffs create rework, delays, and constant...
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Build a Business That Runs Without You: The 2-Week Test | with Camper Bull
Build a Business That Runs Without You: The 2-Week Test | with Camper Bull If your business cannot run without you for two weeks, you may not have a business yet. You may have a dependency. In this episode of The Strategy Session, Camper Bull explores what it really takes to scale a business...
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Most Founders Don't Have Low Sales Problems - They Have a Delegation Problem | with Camper Bull
Most Founders Don't Have Low Sales Problems - They Have a Delegation Problem | with Camper Bull Low sales problems are not always caused by a weak offer, a bad market, or a lack of effort. For many founders, the real issue is much closer to home: they have become the bottleneck in their own...
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AI Won't Replace Experts, But It Will Punish Lazy Thinking | with Camper Bull
AI Won't Replace Experts, But It Will Punish Lazy Thinking | with Camper Bull AI strategy is becoming one of the most important conversations in business, but the real question is not whether you should use AI. The real question is whether you are using it to amplify your thinking, or replace it....
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Why Founders Always Feel Behind (Even When the Business Is Growing) | with Camper Bull
Why Founders Always Feel Behind (Even When the Business Is Growing) | with Camper Bull Small wins are often the clearest way to measure progress in business, but most founders are too focused on the next horizon to notice what they have already built. In this episode of The Strategy Session…
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Time Management for Founders: Deep Work, Fewer Meetings, Less Burnout | with Camper Bull
Time Management for Founders: Deep Work, Fewer Meetings, Less Burnout | with Camper Bull Time Management for founders is not really about productivity. It is about decision quality. If your calendar is filled with reactive meetings, urgent requests, and work someone else could handle, your…
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How Successful Founders Decide What to Decide (and What to Delegate) | with Camper Bull
How Successful Founders Decide What to Decide (and What to Delegate) | with Camper Bull Most founders think they have a leadership problem when the business can't scale. But often, the real issue is decision architecture. When every proposal, client issue, hiring question, approval, and team...
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Your Business Is Succeeding and It's Destroying Your Life. Here's the Fix | with Camper Bull
Your Business Is Succeeding and It's Destroying Your Life. Here's the Fix | with Camper Bull Most founders scaling past $1M are tracking the wrong scoreboard. Revenue is up. The team is growing. The pipeline is full. And by every metric the business tracks, things are working. But the metrics…
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Your Bank Balance is Lying to You: The Scarcity Trap Killing Your Business | with Camper Bull
Your Bank Balance is Lying to You: The Scarcity Trap Killing Your Business | with Camper Bull Most founders believe their bank balance reflects the health of their business. But that assumption often leads to fear-based decision-making—and costly mistakes that stall growth or even destroy...
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90-Day Goals for Founders in 2026: How to Scale a Business Without Burning Out | with Camper Bull
90-Day Goals for Founders in 2026: How to Scale a Business Without Burning Out | with Camper Bull Most founders believe they're stuck because they lack motivation. In reality, they're stuck because they're measuring progress the wrong way. When your benchmark is a five-year vision, daily…
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Founder Burnout and Loneliness: How to Stop Building Your Business Alone | with Camper Bull
Founder Burnout and Loneliness: How to Stop Building Your Business Alone | with Camper Bull Most founders don't hit a ceiling because of strategy. They hit it because they're making decisions in isolation. As your business grows, the number of people you can be fully honest with often shrinks.…
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Founder Imposter Syndrome: How to Stop Making Fear‑Based Decisions | with Camper Bull
Founder Imposter Syndrome: How to Stop Making Fear‑Based Decisions | with Camper Bull Imposter syndrome doesn't go away when you grow your business. It often gets stronger. Especially in that $1M–$5M range, where expectations rise, problems become unfamiliar, and the pressure to perform quietly...
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Mindfulness for Entrepreneurs: The Missing System in Your Business | with Camper Bull
Mindfulness for Entrepreneurs: The Missing System in Your Business | with Camper Bull Most entrepreneurs focus on building external systems… while neglecting the internal system that drives every decision they make. Their mind. In this episode, we explore why mindfulness is not about relaxation,...
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How to Stop Comparing Yourself to Other Entrepreneurs (And Start Winning Again) | with Camper Bull
How to Stop Comparing Yourself to Other Entrepreneurs (And Start Winning Again) | with Camper Bull You're making progress. So why does it feel like you're falling behind? In this episode of The Strategy Session, we unpack how comparison quietly erodes momentum in entrepreneurship, and why…
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Stop Making Big Decisions When You're Exhausted (Do This Instead) | with Camper Bull
Stop Making Big Decisions When You're Exhausted (Do This Instead) | with Camper Bull Every decision you make is costing you more than you realize. In business, decision fatigue doesn't show up on your financial statements, but it impacts everything. From missed opportunities to safe, low-impact...
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Stop Repeating the Same Mistakes: A Simple Failure Review for Founders | with Camper Bull
Stop Repeating the Same Mistakes: A Simple Failure Review for Founders | with Camper Bull Failure isn't what slows most entrepreneurs down. Not learning from it is. In this episode of The Strategy Session, Camper Bull introduces a simple three-question framework designed to help founders turn...
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Decision Fatigue: How It Quietly Destroys Your Business | with Camper Bull
Decision Fatigue: How It Quietly Destroys Your Business | with Camper Bull Decision fatigue is rarely about the number of choices you face. It's about the mental noise behind them. Most entrepreneurs are making decisions while fully immersed in their thoughts — treating fear, doubt, and anxiety…
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How AI Dependency Is Quietly Weakening Your Company | with Camper Bull
How AI Dependency Is Quietly Weakening Your Company | with Camper Bull AI dependency is rising—but few are asking what it's costing us. What happens when your team can't complete core tasks without AI? What happens when expertise is replaced by prompts? In this episode of The Strategy Session,...
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AI Isn't Replacing Experts - It's Exposing Them | with Camper Bull
AI Isn't Replacing Experts - It's Exposing Them | with Camper Bull AI in business is changing where value lives—and most entrepreneurs are still playing the old game. For years, expertise meant knowing more than the next person. But AI has made information instant, accessible, and nearly free.…
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ABOUT THIS SHOW
Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing, business growth, and entrepreneurial success.Each episode of Strategy Session combines real-world case studies with proven frameworks that you can implement immediately. Drawing from his extensive experience as a fractional Chief Marketing Officer, Camper breaks down complex business challenges into clear, actionable strategies. Whether you're launching your first venture or scaling an established business, you'll gain valuable insights on:Modern marketing tactics that drive real resultsBuilding and scaling profitable business modelsNavigating the intersection of online and physical business spacesRevenue optimization and growth strategiesCommon pitfalls to avoid as you scale your compan
HOSTED BY
Camper Bull
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Frequently Asked Questions
How many episodes does The Strategy Session have?
The Strategy Session currently has 172 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Strategy Session about?
Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing,...
How often does The Strategy Session release new episodes?
The Strategy Session publishes regularly with 172 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Strategy Session?
You can listen to The Strategy Session on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Strategy Session?
The Strategy Session is created and hosted by Camper Bull.
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