EPISODE · Sep 6, 2019 · 10 MIN
Book Review:- Built To Sell
from Centre For Digital Marketing & Communications · host CDMC
'Built to Sell' is a book that teaches you lessons on how to create a sellable business that lives forever. It introduces you to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and an old family friend, who encourages Alex to pursue 3 criteria to make his business sellable- Teachable, Valuable & Repeatable. An easy & enjoyable book to read, packed with invaluable tips on creating a sellable business.
What this episode covers
'Built to Sell' is a book that teaches you lessons on how to create a sellable business that lives forever. It introduces you to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and an old family friend, who encourages Alex to pursue 3 criteria to make his business sellable- Teachable, Valuable & Repeatable. An easy & enjoyable book to read, packed with invaluable tips on creating a sellable business.
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Book Review:- Built To Sell
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