Boosting GA4 with BigQuery, with Johan van de Werken
from Funnel Reboot Hosted by Glenn Schmelzle
Johan van de Werken thrives best at the sweet spot between data, business & technology. Graduating with a philosophy degree from the University of Utrect, my guest started his career as a journalist for several Dutch publications, writing about everything from events and pop culture to media, politics and economics. Around 2014 he switched from letters to numbers, working in CRO for several european ecommerce businesses. That led him to building dashboards and leveraging cloud platforms to turn raw data into usable marketing insights. Working at an analytics firm that exposed him to BigQuery, he thought about sharing what he was learning. Seeing that the domain GA4BigQuery.com was available, he registered it and started posting there as a side gig. It got noticed by Simo Ahava, the founder of Simmer. That led Johan the release of the GA4 and BigQuery course on their training platform. As we fast forward to 2023, GA4BigQuery is now a well-known resource for marketers. And its creator is now consulting full-time on data analytics under his own brand, Select Star. Except for when he's having fun playing in a punk rock cover band. See Ep 153 Shownotes for all people and links mentioned in the episode.
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