Booze, Babes, and the Birth of Consumer Power

In this episode, we're thrilled to have Jason Voiovich back on the show. Jason, one of our favorite authors, discusses his insightful book Marketer in Chief: How Each President Sold the American Idea. If you missed our previous conversation, make sure to check it out. Today, we delve into Jason's newly launched book, Booze Babe and a Little Black Dress: The Consumer Revolution of the 1920s. We explore how the innovators of the Roaring Twenties transformed Americans from mere consumers to choice-makers, setting the stage for the consumer-driven world we live in today. Join us as we uncover the fascinating history of consumerism, mass marketing, and the birth of the modern advertising industry. Learn how these changes have shaped the choices we make and the power of consumers in today's economy. Links to the books: Marketer in Chief: How Each President Sold the American Idea Booze Babe and a Little Black Dress: The Consumer Revolution of the 1920s Connect with Jason Voiovich: LinkedIn: Jason Voiovich Substack: Innovation History Don't forget to like, subscribe, and hit the notification bell for more episodes that explore the journeys from startups to global brands. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.