PODCAST · business
From Startup to Wunderbrand
by Nicholas Kuhne
Are you are struggling to build or grow your brand?Nicholas Kühne cuts through the noise of digital marketing, drawing on his experience with global brands and agencies. Each conversation is current and practical, delivering straight-to-the-point brand insights you can use immediately. Your brand is your most important business asset—learn how to build it the right way.
Episodes
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Marketing to Mindstates
From pressure-washing businesses to global CPG giants, Will shows how temporary mind states, nine core motivations, and simple laddering conversations let you craft messages that cut through the filter of the non-conscious mind. In a world drowning in AI-generated content, understanding goals,...
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The Future of Experiential Marketing: AI, Robots, and Beyond
DMA Events - https://www.dmaevents.com Buy and Rent Robots - https://www.buyandrentrobots.com Digital Mirror - Experiential Marketing - https://www.digitalmirror.ca Rich E Foltys - LinkedIn - https://www.linkedin.com/in/rich-efoltys LinkedIn - https://www.linkedin.com/in/rich-efoltys Website -...
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Selling directly from Youtube with zero platform fees.
She cut her teeth in direct-response media. From 2007 her team built ~60 channels for a restricted client and turned them into hundreds of millions in sales—many still active. Two years ago she and Matthew Pierce launched TurboRank.co to do the same focused work for e-commerce and brand clients....
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Stop Being the Lowest-Paid Person in Your Own Business
He’s been the hardest-working, lowest-paid person in his own businesses more than once—near burnout, building companies that no one else wanted, and scaling one to £35 million with 450 staff only to watch money leak through the cracks. That experience is exactly why he wrote The Bee Myth: how...
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Stop chasing downloads: the single-CTA method that turns listeners into buyers
Background in computer science, persuasion and ten years of biotech software engineering. She and her husband built the business on relationships and real outcomes. Over 300 clients have chosen her approach because members stay when they get results—not when they sit in another generic platform....
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How Groas AI trounces Traditional Google Ads Agencies
From private equity boardrooms to late-night dropshipping experiments, David used his ruthless data-driven mindset to spot massive inefficiencies in performance marketing. What started as a simple tool to dynamically match landing pages to search queries evolved into full end-to-end AI autonomy…
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Scale Faster Without the Full-Time Payroll: How to Build Your Fractional A-Team
In this episode, Katie shares hard-won lessons on the biggest challenge most founders face: letting go of control and bringing in outside specialist support. She reveals why so many businesses get burnt by agencies, how to set clear expectations and KPIs even when you lack the expertise yourself,...
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Why Persuasion Skills Will Change Your Entire Career Trajectory
From his early discovery of Dr. Robert Cialdini’s work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of How to Hear Yes More Often, he equips professionals and young adults with tools for clearer,...
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Your Boss Doesn't Own Your Future – Personal Branding Does
After 20+ years running a thriving agency, AI changed everything. Angie shares why your job is just one risky client, how GenXers undervalue their experience, and practical ways to turn your knowledge into multiple income streams — with real implementation, not just theory. 🔥 Ready to build your...
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How AI Is Breaking SEO and What Smart Brands Must Do Next
00:00 Introduction to Stefan Bajayo and VibeLogic 01:52 The Evolution of SEO and AI's Impact 05:35 Understanding Web Presence Intelligence 09:35 The Challenges of SEO in Large Organizations 12:53 The Shift in Content Strategy and Customer Understanding 16:43 The Role of AI in Content Creation and...
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Most SaaS Companies Lose Millions at Exit Because of Weak Branding
00:00 – Intro & Jed’s welcome 01:20 – How Backstory Branding was born from client feedback 02:33 – Jed’s non-traditional background vs. the usual MBA crowd 04:52 – Why founders struggle to accept bold brand strategy 06:50 – Branding is not a crap shoot 08:26 – How strong brands multiply SaaS exit...
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He Made $65k in One Summer at 17 — Now His AI Platform Is Saving America’s Jobs
Follow Emil on LinkedIn & Twitter (X) Learn more about FlashPass: flashpass.com (or search FlashPass upskilling) 00:00 FlashPass: Upskilling for the AI Era 02:08 From Dorm Room to Millions: Emil's Origin Story 03:47 The $65K Summer: Tennis, COVID & Finding His Lane 07:01 What Is FlashPass?...
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Why Email Is Your Most Powerful Brand-Building Channel in 2026
With 13+ years of experience, she reveals why buying lists destroys your brand reputation, how to create irresistible lead magnets that feel on-brand, and the smart automations and segmentation that make every subscriber feel personally known. From welcome series tailored to signup source to...
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Why Most SaaS Founders Get Pricing Completely Wrong (And How to Fix It)
Links & Socials: Product Tranquility: https://producttranquility.com Dan Balcauski on LinkedIn: search “Dan Balcauski” SaaS CEO Pricing Scorecard (free): producttranquility.com Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:...
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Community Over Cash: How to Build a Patagonia-Level Brand That Actually Lasts
We're joined by Daniel Frankavilla, an experienced brand strategist and entrepreneur who excels at turning purpose into real-world traction. His journey, from founding a nonprofit organization at 17 to building and selling a creative agency, showcases his deep understanding of marketing and...
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The $100M Mistake: Why Scientists Can't Translate Ideas to Market
From CFO/CEO roles to running Boston Market Strategies (reviewing 450+ products), to re-engineering clinical trials at places like Penn and Drexel, Curtis has spent 38+ years bridging academia, industry, and investors. In 2009 he launched Eureka Connect, a behavioural science powerhouse that uses...
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What is a Serial Integrator and Why Every Entrepreneur Needs One to Scale
In this episode you’ll discover why most “masterminds” are really just group coaching, how to stop choosing between business success and family presence, and why being a serial integrator might be the highest-leverage role in any company. Guest Links • Gathering the Kings:...
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Stop Chasing Vanity Metrics: How to Build a High-Value LinkedIn Network That Actually Makes Money
Guest Links Website & Resources: alfon.com Daniel’s LinkedIn: Search Daniel Alfon (profile with 1,893 followers and serious results) Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhne...
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Why 250 B2B Launches Taught Grady Teske That Founders Are Selling Wrong
Guest Links Rising Tides Marketing: https://risingtides.io Grady’s YouTube: [link to be added] Book “Building Distribution” (coming Q3/Q4 2025) Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:...
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How to Build a Business That Serves Your Life – Jake Smolarek’s 3 Proven Frameworks
High-performance coach and entrepreneur Jake Smolarek has spent over 20 years helping ambitious people scale fast, build smarter, and create businesses that serve their lives instead of consuming them. Today he reveals his battle-tested coaching frameworks that turn big dreams into reality…
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The Big Lie About Fixing Your Weaknesses – John K. Coyle on Playing to Your Strengths
🚨 One of the best conversations I've ever had on this podcast. We talked about: 🧠 Why fixing your weaknesses might be destroying your strengths ⏳ How most people waste time (and how to reclaim it) 🏃♂️ Why your most powerful moments happen in seconds, not years 👶 And how to support...
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Leverage AI, Define Your Niche, and Stay Irreplaceable with Dr Angela Mulrooney
What if AI isn’t your competition, but your best advantage? In this episode, Nicholas Kuhne chats with Dr Angela Mulrooney – branding expert, ex-dentist, and creator of a personal branding AI app – about how professionals can futureproof their identity, stand out from the AI-generated noise, and...
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Why 10-Person Teams Will Build the Next Billion-Dollar Startups
Raj Singh – Serial Entrepreneur, Product Leader at Mozilla, and Startup Whisperer In this episode, we dive into what it really takes to stay ahead in a world where GenAI has levelled the playing field. Raj unpacks how the role of individual contributors is shifting, why communication is now the...
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Are Brand Agencies Still Relevant in the Canva Era? T Christian Helms says yes!
T. Christian Helms is the creative force behind Helms Workshop, a branding agency based in Austin known for crafting bold, character-driven brands. He’s a designer, writer, speaker, and former Pentagram-er who once designed a logo in a Burger King bathroom (yep, really). In this episode…
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How Big Brands Buy Media and What Startups Can Learn
We talk real strategies for customer targeting, audience “alchemy”, and Adam’s hands-on approach to crafting campaigns that actually convert. Plus, Adam shares why he’s publishing guides, eBooks, and content to help even the smallest businesses buy media like pros. Whether you're a founder,...
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Closing the AI Gap: How Small Businesses Can Compete in a Billion-Dollar Tech World
In this episode, we dive into the real digital divide — not just access to tools, but the confidence and capacity to use them. Roberto and Nicholas go deep on how small businesses, particularly in marginalised communities, can close the AI gap, scale their operations, and build generational…
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Why AI Can’t Replace Real Writers – Copywriter Sarah Ashley on Craft, Clients & Content
She didn’t start out in writing. With roots in computer science and a pivot into business, Sarah discovered copywriting as the perfect blend of creativity and commerce. From $10 blog posts on Fiverr to hundreds of completed gigs, she's built a sustainable brand through consistency…
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Busy Doesn’t Equal Productive: What 35 Years of Data Reveals About Your Team’s Time
In this episode, we get into his data-backed findings on how men and women use time differently at work, why only 20% of your time is actually spent on your highest priorities (ouch), and how organisations are quietly burning out their teams without even realising it. We talk practical fixes, bad...
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Cringe No More: Copywriting That Converts
In this episode, Rachel and Nicholas get real about what actually makes good marketing. From managing a “robot intern” (aka ChatGPT) to decoding what “engagement” really means, this episode strips away the fluff and gets to the guts of marketing strategy. You'll learn why “visionary” is a…
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How to think like a high achiever - with Dr. Christiane
Guest: Dr. Christiane Schroeter – TEDx speaker, university professor, wellness coach, and author of the Petite Practice Method. Background: Christiane grew up in Germany, earned her PhD in the US, and now juggles being a successful academic, podcaster, author, and mum — all without burning out....
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Position your business and life with 7 words
Through his proprietary “Blueprinting” methodology, Ian transforms vague business direction into clarity that drives real growth. In this episode, we unpack why most businesses don’t actually know what business they’re in — and how that confusion leaks into staff turnover, customer churn, and...
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From Navy Crypt Tech to Geofencing Pro: How Location-Based Ads Print Money
Why listen: If you’re still “spray and pray” on Meta or Google, this is your crash course in fishing where the fish are—down to the car-lot, the competitor’s showroom, or the exact conference hall. Concrete tactics, real numbers, zero fluff. Guest links & product: GetGeofencing (location-based...
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From Rock Bottom to Dad Nation: Mitchell Osmond on Balancing Ambition and Family
In this powerful episode, we go deep into Mitchell’s journey from rock bottom — addiction, depression, debt, and divorce — to becoming a global top 1% podcaster and six-figure executive coach helping high-performing dads thrive at work and at home. If you’re a father, husband, or just someone…
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Brand Therapy, Imposter Syndrome & Truth-Telling with Hersh Rephun
From scripting space villains for Bruce Campbell to brand therapy for spiritual entrepreneurs, Hersh Rephun has had a wildly unconventional journey. In this punchy and thoughtful episode, Nicholas Kuhne sits down with the “holistic brand therapist” to explore how comedy, personal trauma, and...
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How This Emmy Winner Helps Brands Grow Fast
Mariana has filmed for the New York Times, Wall Street Journal, Time Magazine, and spent five years as a senior producer at NBC. Today, she helps entrepreneurs build trust faster and accelerate sales with emotion-driven "brand videos" – not “branded” ads, but authentic stories that connect. We…
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The Pink Book: Liana Zavo on PR, Credibility & Breaking into the U.S. Market
In this episode, Nicholas talks with PR strategist and Forbes thought leader Liana Zavo about building trust through third‑party validation, the role of video in modern PR, why press releases aren’t a PR strategy, and how to repurpose earned media into months of content. We also cover her 21‑Day...
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How to Get Clients Without Burning Out: Robin Waite’s Fearless Business Formula
Robin Waite is the go-to coach for freelancers and service pros ready to ditch burnout and start scaling smarter. Founder of Fearless Business, Robin has coached over 1,000 clients globally from his base in Gloucestershire, UK. With clients in 26+ countries and appearances for brands like Google...
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From White Lotus to Real Loyalty: Rethinking Customer Experience with Marta
In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge. 💥 Whether you're…
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How Cold Emails Helped Startups Win Big - with Justin Chi
With over 3,000 meetings booked across 30+ startups, Justin shares how he rebuilt his business from scratch without the safety net of a big brand. From inbox deliverability secrets to building scalable cold email systems using AI, he gives tactical advice that can generate results—even if you’re…
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How To Handle Tricky Clients, stop being a people-pleaser.
In this episode, we rip into: How client pleasers accidentally kill profit What “authority” really means (hint: it's not shouting louder) How agency folk can stop grinding their teeth and start setting real boundaries If you’re tired of over-servicing, getting walked over, or wondering why you’re...
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Why Most Lawyers Fail at Marketing (And How to Fix It)
Guest: Leonard Scheiner – CEO of Geek House, a law firm marketing agency helping attorneys grow predictable revenues and become the go-to authority in their niche. Background: Leonard started in the legal world as a marketing intern and never left. Over the past 10+ years, he’s worked with solo...
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Sylvie di Giusto: Find Your Fair Advantage & Become a Category of One
We dig into why generic labels keep professionals stuck, how to map your 15 personal USPs, and the mindset shift that turns so‑called weaknesses (like an accent) into signature strengths. We also explore her 3D immersive holographic keynote format and a free self‑perception audit leaders can use…
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Kasim Aslam: From Failed Actor to Eight-Figure Exit and Post-AI Niches
Kasim calls himself “one of the world’s greatest failures”—but the receipts say otherwise. From abandoned auditions and “trash films” to building seven‑ and eight‑figure companies (exiting two), authoring a No.1 international marketing bestseller, and co‑founding a top marketing mastermind, Kasim...
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Healthcare Marketing Made Simple: SEO, Ads & Patient Retention - With Jake Sucoff
We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to...
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Kindness Is Your Competitive Edge: Jill Lublin on Personal Branding & PR
We explore why personal branding is becoming more important than a company logo, and how Jill’s “Return on Kindness (ROK)” framework offers an alternative to traditional ROI. This episode is a wake-up call for small business owners, personal brands, and startups who are still hiding in the…
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The Real Reason Your Law Firm’s SEO Isn’t Working – With Lindsey Busfield
This episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO…
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Leave the Turkeys Behind - How to Soar with Eagles in Business
Learn about his bestselling book, 'No More Average,' and how you can elevate your social circle to achieve greater success. Along the way, Andy shares insights on managing a growing team and integrating AI into business processes. Don't miss this inspiring story filled with actionable takeaways…
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The Non-Food Franchise Revolution with Jon Ostenson
Jon shares insights on unconventional franchise opportunities, from in-home senior care to private aircraft detailing. He also explains the benefits of franchising over starting a business from scratch, including proven blueprints, community support, and market predictability. The discussion...
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From Broke to Superfood Millionaire in Australia.
Tune in as we discuss the evolution of superfoods, the importance of high-quality products, effective business branding, and how Justin built a successful, customer-centric company from the ground up. Get insights into his philosophies on entrepreneurship and learn valuable lessons for aspiring...
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The Future of Retention Marketing for DTC Brands
Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing,...
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ABOUT THIS SHOW
Are you are struggling to build or grow your brand?Nicholas Kühne cuts through the noise of digital marketing, drawing on his experience with global brands and agencies. Each conversation is current and practical, delivering straight-to-the-point brand insights you can use immediately. Your brand is your most important business asset—learn how to build it the right way.
HOSTED BY
Nicholas Kuhne
CATEGORIES
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Frequently Asked Questions
How many episodes does From Startup to Wunderbrand have?
From Startup to Wunderbrand currently has 217 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is From Startup to Wunderbrand about?
Are you are struggling to build or grow your brand?Nicholas Kühne cuts through the noise of digital marketing, drawing on his experience with global brands and agencies. Each conversation is current and practical, delivering straight-to-the-point brand insights you can use immediately. Your brand...
How often does From Startup to Wunderbrand release new episodes?
From Startup to Wunderbrand publishes regularly with 217 episodes available. Check the episode list for the typical release schedule.
Where can I listen to From Startup to Wunderbrand?
You can listen to From Startup to Wunderbrand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts From Startup to Wunderbrand?
From Startup to Wunderbrand is created and hosted by Nicholas Kuhne.
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