Borzou Azabdaftari, CEO of NickelBronx

What if building a global team wasn’t just about saving costs, but elevating your business to its next chapter? In this episode, Hillary chats with Borzou Azabdaftari, CEO of NickelBronx, about the deeper purpose behind outsourcing — and why it's time to rethink how we grow.Borzou shares the hard-won lessons of scaling companies with soul, the role of process in unlocking people’s potential, and how leaders can stay human while going global. From trust to tech to time zones, this conversation hits at the heart of modern leadership.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS[04:09] The Origin of NickelBronx.[07:20] The Power of Outsourcing with Purpose[10:33] Culture Across Countries and Timezones[14:48] Remote Work, Post-COVID Trends[18:55] Trust and Leadership in Global Teams[22:36] Process Discipline in Scaling[27:41] Advice for Leaders Building Remote Culture[32:12] Borzou’s Personal Reflections and Business LegacyABOUT BORZOU AZABDAFTARIAlabama-born, Virginia-raised, and Iranian-made, Borzou isn't just another CEO; he's a college dropout turned serial entrepreneur, speaker, and the brains behind the award-winning digital agency NickelBronx. Known for his prowess in branding and digital marketing, Borzou's work has garnered Hermes Creative, Clutch, and Marcom Awards. Beyond the boardroom, he's a connoisseur of design and anything aesthetically driven, embodying style with substance. Borzou's philosophy? Embrace what makes you unique; that's how you find your tribe. When priorities with his family, health, business, and community are satisfied - you can find Borzou chasing once-in-a-lifetime experiences. His favorite things are amazing people and making memories, and he’s always adding to his collection of both.