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Unprofessional

Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.  

Publisher-supplied feed metadata · PodParley refreshed Sep 11, 2026 · Source feed

  1. 162

    [SOLO] If I’m Not Watching, It Doesn’t Get Done

    In this solo episode, Hilary Corna talks about a common frustration she hears from CEOs: “If I’m not watching, it doesn’t get done.” She explains why this happens when the CEO becomes the invisible operating system of the business, and why relying on memory, check-ins, and personal follow-up creates hidden operational dependency.Hilary breaks down how leaders can move from supervision to true systems by clarifying ownership, defining what “done” means, making status visible, and building escalation into the process. She also shares a practical “vacation test” to help leaders identify where the business still depends on them—and why stronger systems should create freedom, not control.TIMESTAMPS[00:50] “If I’m not watching, it doesn’t get done”[02:00] When the CEO becomes the invisible operating system[04:30] Why memory is not a management system[06:01] A simple exercise to find operational dependencies[07:14] Building follow-up into the process[11:17] The leadership shift from safety net to system builder[13:32] The vacation test: where does the business still depend on you?[15:04] Why dependency becomes a risk as the business matures[16:30] Letting go and building systems that create freedom

  2. 161

    [SOLO] The Risk of Waiting to Change

    In this episode, Hilary Corna explores the risk of waiting too long to define, improve, and train around how work actually gets done. Through a live operational conversation, she discusses how inefficiencies become normalized, why process and culture are deeply connected, and how unclear systems make accountability harder than it needs to be.Hilary also explains why scaling is not solved by simply adding more people, why leaders must hold a clearer operational vision before the team fully understands it, and how documenting workflows can reveal the low-hanging fruit most companies ignore for years. This episode is a practical look at what happens when organizations stop accepting “the way things are” and start building the foundation needed to grow.TIMESTAMPS[00:50] Why waiting to change creates operational frustration[01:51] Building a more autonomous and scalable sales process[02:47] The connection between process, culture, and accountability[05:57] How clarity makes accountability easier[08:05] Reviewing the workflow and identifying what needs to change[19:00] Prioritizing the biggest process gaps[20:13] Refining the RFP and partner/channel flows[45:39] Next steps: sign-off, prioritization, and implementation support[51:35] Why doing this work early prevents bigger problems later

  3. 160

    [SOLO] 5 Operational Trends I’m Watching as We Head Into Q4

    In this solo episode, Hilary Corna shares five operational trends she is seeing as organizations return from summer and prepare for Q4. She explains why teams often come back to too many competing priorities, how unresolved process issues begin to look like people problems, and why growing companies can outpace the systems they rely on.Hilary also discusses the risks of automating inefficient processes with AI, why companies should begin reflecting on the year before January, and the practical steps leaders can take now to finish the year with greater focus and a stronger operating system.TIMESTAMPS[00:50] Returning from vacation and preparing for Q4[02:09] Trend #1: Everyone is coming back to too much[02:45] Why prioritization matters more than moving faster[04:08] Trend #2: Process problems are starting to look like people problems[05:00] Questions to uncover the real source of operational friction[05:39] Trend #3: Growth has outpaced the company’s operating system[06:36] Identifying processes that haven’t kept up with growth[06:56] Trend #4: AI is exposing bad processes[07:52] Simplify before you automate[08:44] Trend #5: Learn from the year before January[09:29] Using PDCA to reflect, refine, and improve[10:27] Five actions leaders should take right now[10:59] Why doing a few things well beats trying to do everything[11:32] Closing + upcoming programs and resources

  4. 159

    Mashup of Best Episodes of 2026 So Far!

    In this special mashup episode, Hilary Corna brings together some of the strongest moments from the podcast so far in 2026. The episode highlights key themes around proactive leadership, continuous improvement, operational maturity, and the hidden ways companies normalize inefficiency.From avoiding a “wait and see” culture to stopping the habit of rewarding firefighting, Hilary shares practical reminders for leaders who want to build healthier systems, reduce chaos, and create teams that improve before things break.To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email [email protected] TIMESTAMPS[00:50] Avoiding a “wait and see” culture[02:20] The hidden cost of waiting too long to improve[02:49] Three ways to build a more proactive culture[04:23] Why companies wait until something breaks[05:38] Stop rewarding firefighting[07:07] Why you can’t scale chaos[07:40] Improving while things are still working[08:27] When continuous improvement becomes corporate theater[09:33] The difference between looking like you’re improving and actually improving[11:30] Why employees lose trust in new initiatives[12:35] Real continuous improvement is consistent, not flashy[13:17] Most businesses don’t have a talent problem — they have a system problem[14:28] The three stages of organizational maturity[16:26] Why variability creates chaos[17:11] Three starting points for creating more clarity[18:06] How small process issues become company culture[19:23] Challenging “the way we’ve always done things”

  5. 158

    Meghan Freed, CEO of FreedMarcroft

    In this episode, Hilary sits down with Meghan Freed, CEO of FreedMarcroft, a Connecticut-based family and divorce law firm. They discuss the myth that entrepreneurship creates instant freedom, why employees should not be expected to “think like owners,” and how small operational issues can quietly become part of a company’s culture. From Toyota’s “Stop the Line” principle to the importance of surfacing problems early, this conversation is full of practical insights for leaders building teams, systems, and healthier workplaces.To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email [email protected][01:34] From practicing law to starting a firm[06:00] Learning how to run a business—not just practice law[11:53] Scaling the firm and building a pipeline for new lawyers[15:20] The myth that entrepreneurship creates immediate freedom[17:49] Why employees should not be asked to “think like owners”[20:23] Toyota’s “Stop the Line” principle and valuing employee time[24:09] How inefficiency becomes normal in company culture[26:31] Psychological safety, problem-solving, and “golden eggs”[29:40] Workarounds, process debt, and imperfect technology[35:31] “Happiness Matters”: Meghan’s leadership philosophy[38:39] Where to connect with Meghan

  6. 157

    [SOLO] From Japan to Toyota The Childhood Story That Led Me to Kaizen

    In this solo episode, Hilary Corna shares the personal story behind her passion for Japanese culture, process improvement, and Toyota. She reflects on how childhood curiosity, studying Japanese, taking a leap to work abroad, and eventually joining Toyota in Singapore shaped the work she still does today. Hilary also shares why she left Toyota, how her first book came to life, and why she still feels called to help organizations improve after nearly two decades.To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email [email protected][00:50] Hilary's origin story[04:30] Studying abroad in Japan and making meaningful connections[08:40] Moving to Singapore with no job and betting on herself[10:40] Landing multiple offers — and finally Toyota[14:20] Bringing Kaizen and PDCA from manufacturing to dealerships[18:10] How childhood curiosity turned into a lifelong calling[19:20] Why Hilary eventually left Toyota[21:50] Why the work still feels meaningful today

  7. 156

    [SOLO] Reflections from EMP Why Growth Starts Feeling Heavier Than It Should

    In this solo episode, Hilary Corna shares reflections after speaking at EMP (a highly competitive, MIT-based program connected to the origins of EO). After dozens of conversations with founders and leadership teams, one theme kept coming up: most companies aren’t struggling because growth stopped—they’re struggling because growth started to feel heavier than it should. Hilary explains the concept of “invisible drag,”why revenue growth can mask operational problems for a long time, and how complexity creates variability → friction → leadership dependency. To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email [email protected][00:50] Back from speaking at EMP (what it is + why it matters)[01:20] Why growth starts feeling heavier than it should[02:25] “Invisible drag” explained (the hidden accumulation)[03:35] Misdiagnosis: “people problem” vs operational maturity gap[04:35] The loop: complexity → variability → friction → dependency[05:05] Why real improvement is lots of small fixes (not one big leap)[07:00] What CEOs really want: leverage + less rescuing[07:30] Operational maturity isn’t control—it’s leadership freedom[08:05] If it feels heavy, you may have outgrown your old way of operating[10:00] A key check: are your processes evolving as fast as complexity/revenue?[11:00] 3 takeaways + questions to reflect on

  8. 155

    [SOLO] Continuous Improvement Has Become Corporate Theater

    In this solo episode, Hilary Corna calls out an uncomfortable truth: in many organizations, “continuous improvement” has quietly turned into corporate theater—a lot of activity that looks like progress, but doesn’t actually change anything. Hilary breaks down what real continuous improvement looks like day-to-day (stability, daily problem solving, psychological safety, and leadership maturity), plus how her team can help companies rebuild the system behind the work.To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email [email protected][00:50] The uncomfortable truth: continuous improvement has become corporate theater[01:39] “Rehearsing” improvement vs actually improving[02:36] The real standard: if behavior doesn’t change, improvement didn’t happen[03:30] Vulnerability + transparency: why leaders avoid showing the “mess”[04:30] Initiative fatigue: when employees stop believing it’ll stick[06:08] What real CI looks like (better questions + smaller daily problem solving)[07:37] Kaizen without sustained adoption = expensive performance

  9. 154

    [SOLO] Inside The Ops Edge Academy Right Now

    In this solo episode, Hilary Corna shares a real-time update from inside her Ops Edge Academy cohort—and a pattern she sees in almost every company trying to improve operations: the moment when “a few small fixes” suddenly turn into a web of dependencies. She explains why that discomfort is actually progress (not overcomplication), how scoping exposes the work that was already there, and what it looks like to shift from being busy to being coordinated. She closes with a simple question to help you spot whether you’re making isolated improvements—or coordinating a systemized shift.To join The Ops Edge Academy waitlist, visit www.HilaryCorna.com or email [email protected][01:30] The moment every company hits: when “a few fixes” suddenly explode[02:20] Scoping exposes reality[03:10] The reframe: clarity doesn’t reduce work—clarity reveals work[03:30] From chaos to coordination: why one coordinated plan changes everything[04:00] “Busy” vs “coordinated”[05:00] Incremental change vs rushing the rollout[06:40] The execution truth: you won’t over-communicate—most teams under-communicate[07:00] The Toyota rule of thumb: tell people (at least) 10 times[08:00] The stall point: trying to implement everything in isolation[09:20] The closing question: isolated improvements or a systemized shift?

  10. 153

    [SOLO] Why Your Company Only Improves When Things Break

    In this solo episode, Hilary Corna explains why most companies don’t improve until something actually breaks—and how that creates a “firefighting” culture that feels productive, but quietly makes the business fragile. She reframes the problem as a behavior issue (what gets rewarded), not just a process issue, and shares how healthy organizations build momentum by improving while things are still working. Hilary introduces PDCA as a simple habit (not a giant initiative), shows how small improvements compound over time, and closes with a practical challenge you can run this week to build operational “health” instead of constantly managing emergencies.TIMESTAMPS [00:50] The “sting” statement: most companies only improve when something breaks [01:22] The hidden cost: by the time you react, you’ve already paid the price [01:27] What “70% working” looks like (messy handoffs, inconsistency, rework) [02:03] Real consequences: lost clients, lawsuits, damaged social proof [02:32] You’re not alone—and why proactive improvement is the harder (better) path [02:57] The uncomfortable truth: it’s not a process problem, it’s a behavior problem [03:03] How organizations reward firefighting (and ignore prevention) [03:48] When your best people become expert “reactors” instead of system designers [04:13] The ceiling: you can’t scale chaos (more people/meetings won’t fix it) [04:40] What scalable companies do differently: improve when things are working [05:16] PDCA as a simple habit (Plan–Do–Check–Act), not a massive initiative 

  11. 152

    [SOLO] The Dangerous Phase No One Talks About When Your Business Looks Like Its Working

    In this solo episode, Hilary Corna explains what she calls the most dangerous (and most ignored) phase of business growth: the moment when everything looks fine on the outside—clients are coming in, the team is busy, the reputation is growing—but internally, execution feels heavier than it should. She breaks down the subtle signs you’re relying on effort instead of design, why issues become “normal” and stop getting questioned, and the three hidden costs that quietly stall growth: decision drag, leadership bottlenecks, and repeated problems that never truly get solved. Hilary closes with the mindset shift that changes everything—and a simple way to identify where to start improving flow and repeatability.TIMESTAMPS [00:50] The question: “Things look good… so why does something feel off?”[01:50] Defining the “It Looks Like It’s Working” phase [02:08] What it looks like underneath: heroics, slow approvals, and normalized friction[04:30] The three hidden costs this phase creates [04:34] Hidden cost #1: Decision drag [05:07] Hidden cost #2: Leadership bottlenecks (unblocking vs leading) [05:38] Hidden cost #3: Repeated problems that never get solved—just handled [06:23] The shift: from “How do we get this done?” to “Why is this so hard?” [07:54] If you’re dependent on “lynchpin” people, it’s a repeatability problem

  12. 151

    [SOLO] Why Your Business Feels Chaotic (Even Though You Have Smart People)

    In this solo episode, Hilary Corna unpacks a common leadership frustration: “We have really smart people… so why does everything still feel chaotic?” She explains why this usually isn’t a talent problem—it’s a systems and clarity problem. Hilary breaks down how unclear structures create inconsistent decisions and misalignment, walks through the three stages of organizational maturity, and shares three practical starting points to reduce chaos by building consistency first.TIMESTAMPS [02:02] Most businesses don’t have a talent problem — they have a system problem [03:25] Stage 1: Early / reactive (it works… until it doesn’t) [03:59] Stage 2: Growing with friction (more people, more complexity, no shared systems) [04:28] Stage 3: Mature & structured (calmer, more predictable execution) [05:42] 3 starting points to reduce chaos and build clarity [05:45] Start point #1: Look for patterns, not people [05:53] Start point #2: Standardize how you solve problems [06:05] Start point #3: Create consistency before optimization

  13. 150

    [SOLO] 3 Processes Every Company Should AI-Enable First

    In this solo episode, Hilary Corna breaks down where to start with AI at work—without trying to “AI everything” and overwhelming your team. She shares a simple lens for choosing the right starting point (repeatable, already happening, and slightly painful), then walks through three high-ROI processes to AI-enable first: decision support, communication & documentation, and continuous improvement. Hilary also explains how to start small, test, refine, and build capability over time so AI strengthens your systems instead of becoming another unfinished initiative.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS[00:50] Why AI is overwhelming teams right now[01:44] Episode focus: the 3 processes to AI-enable first (fast ROI, low resistance)[02:28] Process #1: Decision support (speed up information + thinking)[03:23] Process #2: Communication & documentation (the hidden time drain)[05:08] Process #3: Continuous improvement (finding patterns + bottlenecks faster)[06:03] Strengthening PDCA: how AI helps in “Check” and “Act”[06:41] Don’t implement everything at once—pick one, start small, refine[07:46] Avoid distractions: don’t jump to advanced AI before fundamentals[08:11] The marathon analogy: build AI capability iteratively

  14. 149

    [SOLO] Doing Lean Won’t Make You Toyota

    In this solo episode, Hilary Corna challenges a common misconception in continuous improvement: doing “Lean” activities won’t automatically produce Toyota-level performance. She explains why many organizations copy the visible symptoms of Lean (boards, workshops, language) instead of building the system behind it—Toyota’s management architecture. Hilary breaks down what “architecture” really means in day-to-day leadership, why structure always wins over tools, how Lean becomes performative when the system isn’t designed for it, and the key questions leaders can ask to rebuild an environment where improvement becomes inevitable and sustainable.TIMESTAMPS [01:08] The headline: doing Lean won’t make you Toyota [02:40] “Tools do not override architecture” [03:22] When Lean turns performative: motion without meaningful change [04:15] What Toyota’s system enables [05:21] Why Lean fades after the consultants leave [06:29] Tools make you busy; architecture makes you durable [07:32] The leadership questions to rebuild the management architecture

  15. 148

    [SOLO] How to Avoid Becoming a “Wait and See” Culture

    In this solo episode, Hilary Corna breaks down what a “wait and see” culture really looks like inside growing organizations—especially during uncertainty—and why it quietly becomes one of the most expensive ways to run a business. She explains the three root causes that create reactive teams (fear of rocking the boat, unclear ownership, and overload), the hidden costs of waiting, and the simple cultural habits that help teams shift from reacting to leading—without needing a massive transformation.TIMESTAMPS[00:50] What a “wait and see” culture sounds like in real life[01:32] Defining the pattern: reacting instead of leading[02:58] Why companies become “wait and see” (3 root causes)[03:06] Root cause #1–2: fear of discomfort + unclear ownership[03:54] Root cause #3: overload (when improvement feels like “extra work”)[04:37] Reframing improvement: it’s part of the job, not “on top” of the job[06:15] The true cost of waiting (trust, burnout, chaos)[07:11] How to avoid it: practical cultural habits that create momentum[07:26] Habit #1: fix things while they’re still small[07:56] Habit #2: build a cadence for action (motion beats intention)[08:37] Habit #3: reward ownership, not perfection[09:22] The one-question challenge to start changing the culture today[09:45] The hidden danger: it teaches people to stop caring

  16. 147

    [SOLO] The One Question Every Leader Should Ask Their Team This Quarter

    Kicking off 2026 and celebrating year five of the show, Hilary Corna shares a simple but powerful leadership practice to spark meaningful process improvement: one question every leader should ask their team—“What feels harder than it should right now?”Hilary explains how this question uncovers real constraints, invites honest feedback, and shifts continuous improvement from something the business “does to people” into something that serves people first (employees and customers). Drawing from Toyota/Kaizen principles, she breaks down why people-first improvement drives loyalty and long-term results—and how leaders can avoid common traps like rushing to “fix” everything immediately. You’ll walk away with a practical way to listen better, reduce friction, and build a healthier improvement culture.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS[01:35] Today’s focus: the simplest way to shift how people think about process[02:17] The key question: “What feels harder than it should right now?” (and why it works)[02:44] Process improvement “in the West” vs. Toyota: people-first improvement (not business-first)[03:57] Why optimizing for efficiency alone can harm customers or employees[05:00] What the question signals to your team: “You matter—tell me the real stuff”[05:33] How leaders should handle answers: resist the reflex to instantly fix/[06:18] Active listening: most people want to be heard more than “solved”[07:18] Don’t overcommit: why instant action can distract from true priorities[08:25] The simplest response script: thank them, acknowledge, and commit only to consideration

  17. 146

    [SOLO] How to Work With Me in 2026

    Build an ops engine that actually holds up in 2026.In this short holiday solo, Hilary shares three ways to work together in 2026—starting with The Ops Edge Academy (a 12-week, hands-on PDCA certification rooted in Toyota’s approach), plus the Flow State Workshop to master process mapping, 1:1 training for an Ops leader on your team, and her full engagement retainer for end-to-end process improvement. You’ll hear why mapping the real process first reduces variability (and chaos), how to cut waste before adding “more oversight,” and which option fits your current growth stage.Join the Ops Edge Academy waitlist: https://hilarycorna.com/first-ops-edge-academy/ Hilary CornaVisit the Learning Center for free tools + resources: https://hilarycorna.com/learning-center/ Hilary CornaEmail: [email protected] Hilary CornaFollow @HilaryCorna on social. Hilary CornaTIMESTAMPS[00:15] Introducing The Ops Edge Academy[02:00] How to Work Together in 2026[08:06] The 3 Growth Scenarios: When Your Ops Need to Level Up[10:05] Booking Late 2026/2027 + Next Steps[12:09] Free Guides: AI Starter Projects + 8 Wastes Audit

  18. 145

    [SOLO] 2026, Let’s Go! Everything You Need to Know Going into the New Year

    In this end-of-year solo episode, Hilary Corna looks ahead to 2026 and explains why it will be a “convergence year” where AI goes mainstream and operations become a true competitive advantage. She walks through three core questions every leader should ask about their operations before Q1, shows how lack of clarity (“who does what, when, and why”) caps growth, and reframes AI as a solution to real bottlenecks—not a shiny object to chase. Get intentional about the small shifts now so they can compound over 2026.TIMESTAMPS[01:28] Last episode of the year & why 2026 is your year for operations[02:17] The #1 myth holding leaders back from using AI[03:20] 2026 as the convergence year for AI, operations, and scale[04:01] Three key questions to diagnose bottlenecks and opportunities[05:57] Using AI as the solution to real operational problems[07:28] Behind the scenes: saving 10 hours a week in content production[08:15] The “quiet stretch” before Q1 and productizing your operation[09:20] Mindset shift: from perfection to intentional, clear operations[09:57] How to get support: masterclass, community, and resources[10:29] Happy 2026 & holiday break sign-offEnrolling now for The Ops Edge Academy Q1 2026 cohort and PDCA Certification. Reach out to [email protected]

  19. 144

    [SOLO] How to Boost Revenue Without Adding More Leads

    In this solo episode, Hilary Corna shares how to boost revenue without adding more leads by tightening the quality of your sales process. She breaks down a simple three-stage pre-sales framework—prospecting, quoting, and closing—and shows where businesses commonly leak money through poor lead fit, inconsistent follow-up, and non-standard proposals or contracts. With practical examples, Hilary explains how to better qualify leads, standardize responses and documents, and create a clear onboarding roadmap so you convert more of the opportunities you already have.TIMESTAMPS[01:28] Why you don’t need more leads to grow revenue[02:55] Where your sales process actually loses money[04:12] Saying no to non-ideal clients & staying in your lane[07:20] The three core stages of a pre-sales operation[09:08] Stage 1 – Prospecting: defining lead sources & tracking quality[16:08] Stage 2 – Quoting & proposals: standardizing and using AI[22:11] Stage 3 – Closing: contracts, agreements, and low-hanging fixes[27:18] Designing the onboarding roadmap & “what happens next” tool[31:49] Wrap-up: improving quality to increase revenue from existing leadsEnrolling now for The Ops Edge Academy and PDCA Certification. Reach out to [email protected] to schedule a call.Download our brand new free guide to (legit) boosting revenue without adding leads at www.hilarycorna.com/Learning-Center

  20. 143

    Wrap Up of Your Favorite Episodes of 2025

    Bold leaders don't guess, they implement.In this special episode, Hilary Corna brings together the most powerful moments of 2025, where founders and experts revealed the specific processes they used to scale with clarity. Discover how they applied principles like PDCA to simplify operations, make data-driven decisions, and build impactful businesses without burning out.Enrolling now for The Ops Edge Academy and PDCA Certification. Reach out to [email protected] to schedule a call.

  21. 142

    [SOLO] How to Use Our Training Template

    Ready to launch your new processes with consistency and clarity? In this episode, Hilary introduces a powerful tool she uses with all her clients—a training template designed to simplify go live preparations. Download the template at: https://rebrand.ly/training-template or visit www.HilaryCorna.com/Learning-centerThis template ensures that every training session is structured, standardized, and impactful, so no one is left behind in understanding the process. Whether it’s new automation, onboarding deck, agenda or anything, this episode breaks down how to train your team effectively, ensuring everyone hears the same message, grounded in the context of your overarching company processes. Let’s talk about building the foundation for continuous improvement and how to sustain it long after the go live.TIMESTAMPS:[01:15]  The importance of standardizing training for successful go live preparation[03:00]  What to include in a go live training template[06:00]  Explaining the PCA process and its role in shaping training content[09:45]  A breakdown of how to close the training effectively[13:00]  Why standardizing the opening and closing is crucial for success[15:00] The role of the training facilitator and their use of the template[18:00]  Wrapping up with actionable steps and next steps for listeners

  22. 141

    [SOLO] If AWS Can Go Down, So Can You

    Register for our upcoming free masterclass on process mapping and identifying waste at www.HilaryCorna.com.This podcast episode highlights how world-class organizations use breakdowns as opportunities for growth rather than setbacks. It explains how the PDCA (Plan-Do-Check-Act) cycle transforms mistakes into structured learning that compounds over time, building operational resilience. As leaders look ahead to 2026, the episode challenges them to stop “winging it” and start systematizing their processes to prevent crises before they happen. By auditing key systems, documenting knowledge, and identifying single points of failure, companies can move from reactive to proactive. The episode closes with a reminder that even giants like Amazon experience outages—but with the right mindset and processes, failures become springboards for stronger, smarter organizations

  23. 140

    [SOLO] How to prepare your operations for 2026

    Enroll one of your ops leaders in the 2026 Ops Edge Academy here: hilarycorna.comIs your business growing, but things behind the scenes feel messy? In this episode, Hilary Corna reveals her proven framework for closing out Q4 with intention, so you can build an operational engine that truly supports your growth in 2026.Hilary breaks down the five critical steps to transform your operations, from conducting a powerful retrospective to decluttering your systems. She shares the exact methodology she uses with her clients to leave them with scalable systems, tighter team alignment, and a clear framework to rely on as they grow. This episode is your strategic guide to finishing the year strong and entering the new one as a launchpad, not a scramble.TIMESTAMPS:[01:28] The Power of a Strong Finish[02:15] Step 1: Slow Down to Speed Up[03:55] Step 2: Optimize Before Adding More[05:31] Step 3: Align Ops with Your 2026 Vision[06:53] Step 4: Engage Your Team in the Process[07:51] Step 5: Create a "Do Not Carry Over" List[08:44] Recap & Building Operational Muscle

  24. 139

    [SOLO] How to Announce Your GoLive So Processes Stick

    Download the free worksheet here: https://rebrand.ly/comm-sheetIs your "go live" announcement ready to make an impact—or is it missing the mark? In this solo session, Hilary breaks down the exact tool she uses with her six-figure clients to plan high-impact, intentional communication. You’ll get an inside look at the Communications Strategy Worksheet, a quick but powerful guide to help you define the where, who, and what for announcing your live event. From choosing the right platform to making sure the right person delivers the message, this episode will give you the clarity and structure you need to make your next announcement unforgettable.TIMESTAMPS[02:30] What is a "go live" and how to structure communication for it?[04:15] How to choose the best place to announce your live event?[06:00] Defining who will announce the event and how to do it with impact[08:30] Discussing how to ensure follow-through and effectiveness of communication processes[10:45] How to use the worksheet and the importance of following the process seriously

  25. 138

    [SOLO] How to Use Our Plug N Play GoLive Announcements

    Download the free plug n’ play emails here: https://rebrand.ly/golive-emailReady to level up your launch strategy? In this episode, Hilary unveils her secret weapon: the Go Live Announcement Plug and Play Email Sequences. This powerful tool will help you streamline your business announcements with minimal effort and maximum impact.Hilary walks you through the exact steps she uses with her six-figure clients to ensure smooth, stress-free launches. From automating emails to creating high-converting sequences, this episode is packed with actionable insights you can use today.TIMESTAMPS[01:30] The purpose and benefits of a streamlined communication process[03:00] How these sequences are designed for high-impact results with minimal effort[04:30] Practical examples: Using the email sequence for launches and updates[06:00] The step-by-step process for setting up and customizing the sequences[08:00] Case studies: Six-figure clients transforming their business processes[09:30] Key takeaways and next steps: Implementing the Go Live tool in your own business

  26. 137

    CEO of Tynrose, Bill Tyndall

    In this episode, Hilary Corna chats with Bill Tyndall, a business process improvement expert, about all things Kaizen and leadership. They dive into how to spark change in organizations, build a culture of innovation, and get past those common roadblocks. Bill shares real-world strategies on driving growth, fostering collaboration, and leading with impact.Is business process improvement just about efficiency, or is it the key to unlocking innovation and lasting organizational success? Whether you're new to process improvement or a seasoned pro, this conversation is packed with tips to help you lead smarter, work better, and create lasting success.TIMESTAMPS[02:00] The role of Kaizen in fostering organizational change[05:30] Overcoming resistance to change: Practical strategies for leaders[08:15] Collaboration and teamwork: Keys to successful business transformation[12:00] Leadership and its role in driving long-term organizational growth[15:45] The impact of continuous improvement on company culture[19:30] Real-world examples of process improvement successes[22:00] Practical tips for leaders aiming to implement process improvements[26:00] The future of process improvement: Emerging trends and technologiesABOUT BILL TYNDALLBill Tyndall is a recognized expert in business process improvement and organizational leadership. With extensive experience in driving Kaizen and continuous improvement initiatives, Bill has helped numerous organizations streamline operations, improve efficiency, and build strong, sustainable cultures of innovation. A strategic thinker and mentor, Bill has worked across various industries to empower leaders and teams to achieve lasting transformation. His commitment to process excellence and leadership development makes him a valuable resource for anyone looking to enhance their organization's performance.

  27. 136

    [SOLO] How to Use Our GoLive Checklist

    In this solo episode, Hilary walks you through our Go‑Live Checklist—a practical, easy-to-use tool to make sure every rollout feels smooth, supported, and on time. You’ll learn how to confirm trainings are truly complete, pre‑write your follow‑up emails, lock in comms channels, assign a single point of contact, and run a 48–72 hour pre‑launch walkthrough so launch day is calm and predictable.Grab the free Go‑Live Checklist here:https://rebrand.ly/goliveFollow @HilaryCorna.TIMESTAMPS[00:58] The tool: our Go‑Live Checklist[01:29] What a successful go‑live looks like: grace, ease, no surprises[02:23] Section 1 — Training & Enablement: everything must be done before go‑live[02:38] If trainings aren’t complete, push the date[03:04] Pre‑write and send follow‑up emails after every training[03:48] Centralize & upload all training materials before launch[04:07] Track attendance/completion + send recordings same day with deadlines[05:23] Section 2 — Communications: finalize strategy, owners, channels & announcements[06:52] Assign a single point person for questions + set up real‑time channels[08:09] Section 3 — Final Checks: dates, calendar holds, access, post‑go‑live review[09:07] Pro tip: run a 48–72 hour walkthrough to catch last‑minute issues[09:22] Why this makes launches smooth, on time, and drama‑free

  28. 135

    [SOLO] How to Use AI to Document Processes 10x Faster

    In this episode, Hilary explores how artificial intelligence can help you document your business processes up to ten times faster. While many companies are dabbling in AI, few are using it strategically in areas like process documentation, where it can offer a huge advantage. Hilary breaks down how you can implement AI to streamline your workflows, eliminate inefficiencies, and gain a competitive edge in your industry. Grab the free Good-Process Checklist (plus templates) at HilaryCorna.com/learning-centerFollow @HilaryCorna on socialTIMESTAMPS[01:08] Why AI is the game-changer for process documentation[02:41] How AI can make your process documentation 10x faster[04:12] Practical tools to implement AI in documenting your workflows[06:12] The role of AI in increasing efficiency and clarity in processes[08:00] The real potential of AI for your business[10:01] How AI can help reduce friction and boost accountability in your business[12:00] Common myths about AI and why they’re holding you back[13:15] Real-world examples: Using AI to document processes across industries[14:00] How to start using AI in your process documentation today

  29. 134

    Borzou Azabdaftari, CEO of NickelBronx

    What if building a global team wasn’t just about saving costs, but elevating your business to its next chapter? In this episode, Hillary chats with Borzou Azabdaftari, CEO of NickelBronx, about the deeper purpose behind outsourcing — and why it's time to rethink how we grow.Borzou shares the hard-won lessons of scaling companies with soul, the role of process in unlocking people’s potential, and how leaders can stay human while going global. From trust to tech to time zones, this conversation hits at the heart of modern leadership.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS[04:09] The Origin of NickelBronx.[07:20] The Power of Outsourcing with Purpose[10:33] Culture Across Countries and Timezones[14:48] Remote Work, Post-COVID Trends[18:55] Trust and Leadership in Global Teams[22:36] Process Discipline in Scaling[27:41] Advice for Leaders Building Remote Culture[32:12] Borzou’s Personal Reflections and Business LegacyABOUT BORZOU AZABDAFTARIAlabama-born, Virginia-raised, and Iranian-made, Borzou isn't just another CEO; he's a college dropout turned serial entrepreneur, speaker, and the brains behind the award-winning digital agency NickelBronx. Known for his prowess in branding and digital marketing, Borzou's work has garnered Hermes Creative, Clutch, and Marcom Awards. Beyond the boardroom, he's a connoisseur of design and anything aesthetically driven, embodying style with substance. Borzou's philosophy? Embrace what makes you unique; that's how you find your tribe. When priorities with his family, health, business, and community are satisfied - you can find Borzou chasing once-in-a-lifetime experiences. His favorite things are amazing people and making memories, and he’s always adding to his collection of both.

  30. 133

    [SOLO] What makes a good business process

    Is your business running—or tripping—on its own workflows?In this solo master class, Hilary unpacks the five building blocks of a great business process: clear purpose, customer-centred flow, simple standardized steps, crystal-clear ownership, and baked-in checkpoints. You’ll hear practical stories—from SaaS onboarding to one-hour support SLAs—and leave with a checklist you can apply today to cut friction, boost accountability, and scale with confidence.Grab the free Good-Process Checklist (plus templates) at HilaryCorna.com/learning-centerFollow @HilaryCorna on socialTIMESTAMPS[01:08] Why “process” ≠ bureaucracy & the real cost of winging it[02:41] Building Block #1 — Define a clear purpose and outcome[04:12] Building Block #2 — Map a truly customer-centred flow[06:12] Building Block #3 — Keep the steps simple and standardized[08:00] Building Block #4 — Assign roles, responsibilities & decision points[10:01] Building Block #5 — Install checkpoints, KPIs & feedback loops[15:39] Real-world examples: onboarding, invoices, and a one-hour SLA[19:36] Freedom through structure: key takeaways & next steps

  31. 132

    Timeless Branding in a Trend-Obsessed World with Seth Spears, Founder of Wellnesse

    Register for our FREE training www.HilaryCorna.com/webinarIn this episode, Hillary speaks with Seth Spears — digital strategist, entrepreneur, and branding expert — to explore how foundational clarity and values-driven branding create long-term business success.From building brands that connect on a deeper level to navigating digital shifts with intention, Seth shares how businesses can stand out in a noisy world. They dive into online identity, SEO myths, timeless marketing principles, and what it really takes to build trust in the digital age.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS[01:40] Seth’s Background and Business Roots[05:28] The Power of Clarity in Branding[09:51] Common Mistakes in Online Marketing[14:10] Timeless vs. Trendy Strategies[18:33] Branding in a Post-SEO World[23:12] Values as a Compass for Business[27:58] Advice for Founders Looking to Evolve[32:46] The Future of Digital TrustABOUT SETH SPEARSSeth Spears is the founder and chief visionary officer of Wellnesse, a B Corp certified brand of all-natural oral care products that are safer and perform better than conventional, toxic alternatives. Prior to starting Wellnesse, he used his background in digital marketing, web design, SEO, and social media to co-found and serve as CMO/CTO of Wellness Mama, growing it into the largest health & wellness website and podcast for health conscious moms. Longer bio can be found here: https://sethspears.com/about/

  32. 131

    Mashup 2025: Scaling Through Smart Processes

    This special episode brings together top moments from our 2025 interviews — real stories and strategies from founders and experts who scaled their companies through smart processes. Quick wins, big insights, and practical tips to help you grow better, not just bigger. 

  33. 130

    Ops Excellence with Ryan Fortner, Director of Operations for William Valve

    Register for our FREE training www.HilaryCorna.com/webinarIn this episode, Hillary is joined by Ryan Fortner, Director of Operations for William Valve, for a raw and honest conversation about leading a legacy brand through change. With decades of operational experience and a no-excuses leadership style, Ryan shares what it really takes to level up performance while staying rooted in values.They talk about what it means to scale a people-first company, the pressures of modern leadership, and why culture eats strategy for breakfast. From shop floors to boardrooms, Ryan brings a grounded perspective on the future of business.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIME STAMPS[01:51] Ryan’s Background and Family Business Roots[06:14] Turning Around a 1939 Legacy Brand[09:43] Operations vs. Culture — Finding the Balance[13:27] How to Lead Without Burning Out[17:52] The Power of Owning Mistakes[22:11] Lessons from Goettl’s Growth Journey[26:49] Advice for Today’s People-Centric LeadersABOUT RYAN FORTNERDirector of Operations for William Valve

  34. 129

    Jon MacDonald CEO of The Good

    Register for our FREE training TODAY www.HilaryCorna.com/webinarIn this episode, Hillary welcomes Jon MacDonald, founder and CEO of The Good, a conversion rate optimization firm helping brands turn more browsers into buyers. With clients like Adobe and The Economist, Jon brings a no-fluff, data-forward mindset to digital growth.Together, they unpack the myths around CRO, why most companies focus on the wrong metrics, and how to build a culture of testing and learning. Jon shares how his team helps businesses uncover what their customers actually want — and why clarity always beats cleverness.If you think optimization is just button colors and heatmaps, this episode will flip the script.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS[01:18] Jon’s Journey from eCommerce to Optimization[04:45] The Birth of The Good[09:02] What CRO Really Means[13:57] The Problem with Assumptions[18:26] How Testing Creates Clarity[22:33] Winning vs. Learning in Business[28:41] Misconceptions About Conversion[33:50] Advice for Brands Scaling OnlineABOUT JON MACDONALDCEO at The Good, optimization for top brands Nike, Xerox, Adobe, The Economist & more for 15+ yrs | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | http://jonmacdonald.com50% off ebook version of Behind The Click using code BTCPODCAST50 at https://thegood.com/btc

  35. 128

    [SOLO] A Grounded Start: A Mindfulness Meditation for Process Improvement

    Register for our FREE training www.HilaryCorna.com/webinarMost people think process improvement is all about tools and systems—but the truth is, your mindset shapes everything. In this short guided meditation, Hilary invites you to slow down, ground yourself, and create the mental space necessary to lead change with clarity and intention.Whether you’re stepping into a Kaizen, leading a team through a new SOP, or simply wanting to reset before a big day—this episode offers a moment of calm to reconnect with why you do this work in the first place.💡 In just a few minutes, you'll:Center yourself before diving into process challengesRelease mental clutter and open up creative thinkingSet a clear, calm intention for improvement workPut in your headphones, take a breath, and let’s begin.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on social

  36. 127

    3 Tools to Transform Your Business with Jim Manley, CEO of Manley Creative

    Register for our FREE training www.HilaryCorna.com/webinarIn this episode, Hilary Corna is joined by special guest Jim to unpack the core tools that drive true process excellence—straight from the source: Toyota. They explore the foundational practices that every process improvement effort should begin with, how to maximize ROI in the shortest time possible, and why simplifying your approach can lead to massive results. Whether you're deep into Lean thinking or just starting your journey toward operational excellence, this episode offers a crystal-clear roadmap.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS:[03:00] Making industrial work look inspiring[06:00] Why quality and excellence are still vital in an “efficiency-first” business world.[09:00] The risks of transactional client relationships and how to shift toward true collaboration.[12:00] Operational flow[18:00] Jim’s reflective leadership—“What would 80-year-old Jim say?”[21:00] How structured playbooks have created process consistency for clients.ABOUT OUR GUEST:Jim fell in love with telling memorable stories when he was 5 years old. Since then, Jim grew up to first spend 14 years in the news business winning many awards, including 28 Rocky Mountain Emmy awards and 2 New York Film Festival awards. After that, Jim started Manley Creative and was the sole employee. For almost 2 decades, he’s been proud to watch the company grow into an agency with a global reach. In addition to being a Dad of 3 boys, Jim taught at ASU for 18 years, is an author, is currently the Chairman of the board at The Phoenix Theatre Company, and is an advisory board member for the Phoenix Film Festival Foundation. https://www.instagram.com/manleycreativeteam/

  37. 126

    [Solo] Customer For Life Cycle

    In this episode, Hilary Corna dives deep into the customer lifecycle and how it serves as the foundation for creating long-term customer relationships. From post-sales strategies to operationalizing key processes, this discussion provides a roadmap for fostering customer loyalty and driving sustainable business growth. Whether you're refining your operations or rethinking your customer retention strategies, this episode delivers actionable insights to transform your approach.Visit www.hilarycorna.com/workshop for an example of a Goods & Information FlowVisit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS[03:58] Post-Sales Success[10:01] Finding the Right Fit[15:01] Operationalizing the Customer Lifecycle

  38. 125

    Streamlined Processes with Steve Niehoff, COO of Group Plan Systems

    Struggling to break free from operational chaos? Let’s fix that—with insights from an expert!In this episode, our host is joined by Steve Niehoff, a seasoned expert in operational efficiency and process improvement. Together, they tackle the challenges of disorganized workflows and explore how to turn chaos into systems that work like clockwork. From setting clear roles to empowering employees with the tools they need, Steve shares actionable strategies to supercharge team performance, reduce burnout, and scale your business with confidence.Register for our free webinar http://www.hilarycorna.com/webinarVisit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS[00:02:45] Meet the Guest: Steve Niehoff[00:07:49] The Problem with Disorganized Workflows[00:12:53] How Process Clarity Drives Team Success[00:19:02] Step 1: Mapping the Current State[00:25:10] Communicating Expectations Effectively[00:29:46] Empowering Employees to Eliminate Burnout[00:34:04] Preparing for Scalable GrowthABOUT STEVE NIEHOFFSteve Niehoff, Chief Operating Officer at Group Plan Systems, helps companies, teams, and individuals execute more efficiently by simplifying complex challenges and driving better results. He focuses on strengthening the retirement system for employers and employees through innovative solutions, improved processes, and effective risk management. Outside of work, Steve enjoys volunteering, bird-watching with his wife, tackling yard work, and immersing himself in great stories.https://www.linkedin.com/in/steve-niehoff-4920b86/ [email protected]

  39. 124

    [SOLO] Why Your Team’s Success Depends on Streamlined Processes (And How to Make It Happen)

    Unlock your team’s full potential and scale without breaking a sweat.In this episode, we explore the transformative power of streamlined processes. Our host dives into why strong operational foundations are crucial for sustainable growth, happier employees, and better results. Learn how to identify weak spots in workflows, empower your team with clarity, and build systems that eliminate chaos. Whether you're facing growth challenges or simply want to improve day-to-day operations, this episode offers actionable strategies and insights to elevate your business.Register for our free webinar http://www.hilarycorna.com/webinarVisit www.HilaryCorna.com/learning-center for free tools and resources.Follow @HilaryCorna on social.TIMESTAMPS[01:00] Why Streamlined Processes Are Non-Negotiable[03:30] Step 1: Mapping Current Workflows[06:15] How to Set Clear Roles and Expectations[08:40] The Impact of Weak Processes on Employee Morale[11:20] Steps to Empower Your Team Through Process Clarity[14:05] Preparing Your Business to Scale Effectively

  40. 123

    Chatbots, Teams, and Customer Focus with Chuck Bender, Founder of Skynet

    In this episode of The Unprofessional Podcast, host Hilary Corna welcomes Chuck Bender, an accomplished entrepreneur and thought leader, to discuss the intricacies of scaling businesses and maintaining operational excellence. With decades of experience, Chuck shares insights on managing large teams, the importance of user-friendly processes, and leveraging technology to meet customer needs. Together, they explore strategies for balancing urgent and important tasks, integrating tools like chatbots, and maintaining rhythm and focus in leadership.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialRegister for our free webinar http://www.hilarycorna.com/webinarTIMESTAMPS:[05:30] Growing Teams: Managing Hundreds of Employees[11:02] User Experience: Simplifying Interfaces[16:32] Operational Excellence: Delivering Better Outcomes[22:00] Meeting Customer Needs: Key Strategies[27:30] Chatbot Integration: Improving EfficiencyABOUT OUR GUEST:Chuck Bender is an entrepreneur, Navy veteran, and founder of Skynet Broadband and Attentus Technologies, bringing high-speed internet and IT solutions to underserved areas and businesses. A leader in the Entrepreneurs' Organization (EO), he is passionate about building connections and empowering others. Outside of work, Chuck enjoys playing guitar, fine Scotch, and stand-up comedy.https://www.linkedin.com/in/chuckbender/

  41. 122

    [SOLO] PDCA - How to Implement Scalable Processes in 5 Simple Steps

    Are your processes setting you up for success or holding you back?In this episode, we take a deep dive into the PDCA (Plan-Do-Check-Act) methodology, breaking it down into five actionable steps to implement scalable processes that bring clarity, efficiency, and sustainability to your business. Learn how to map workflows, identify bottlenecks, and foster a culture of continuous improvement. Whether you're just starting or looking to refine your existing processes, this conversation is packed with practical strategies and real-world examples to transform the way you work.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialRegister for our free webinar http://www.hilarycorna.com/webinar[02:50] Understanding the PDCA Cycle[05:19] Step 1: Identifying and Mapping Current Processes[07:55] Step 2: Defining Problems and Bottlenecks[10:45] Step 3: Developing Scalable Solutions[13:56] Step 4: Implementing and Measuring Success[16:20] Step 5: Iteration Through Continuous Improvement[18:30] Closing Thoughts and Next Steps

  42. 121

    Operational Excellence Andy Bailey, Founder of Petra Coach and Boundless

    In this episode, Hilary Corna is joined by guest Andy Bailey to explore the transformative power of process improvement and its impact on organizational success. From insights on practical tools to creating a culture of continuous improvement, this episode is packed with actionable strategies to elevate your business. Whether you're a leader, entrepreneur, or just curious about operational excellence, you'll find a ton of golden nuggets in this episode. Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS: [05:00] Learning from failure and the importance of pursuing an ideal state.[09:10] Structured problem-solving.[13:50] Overcoming challenges and doing difficult things to build resilience.[18:34] Actionable knowledge and the transformative power of action over ideas.[23:15] The importance of setting specific, meaningful goals and overcoming hesitation.ABOUT OUR GUEST:Andy Bailey is the founder of Petra Coach and Boundless.me, where he and his team use a no-nonsense approach to help leaders and organizations scale with purpose, alignment, and accountability. A serial entrepreneur, he built and sold a multi-year Inc. 500 company before dedicating his career to coaching C-level executives and teams across industries. Known for his “No Try Life” philosophy, Andy has authored several books, including the Amazon bestseller No Try Only Do and his latest, Boundless Life Guide and Journal.https://boundless.me/boundless-self/https://www.linkedin.com/in/andybaile

  43. 120

    [SOLO] The Hidden Cost of Inefficient Processes—and How to Fix Them Fast

    In this episode, Hilary tackles one of the most overlooked challenges in business—inefficient processes. From missed opportunities to hidden costs, she breaks down why inefficiency can cripple growth and offers proven strategies to fix it fast. Drawing on her experience as a former Toyota executive and Kaizen leader, Hilary explores solutions to streamline workflows, eliminate waste, and empower teams to thrive. Whether you're facing operational bottlenecks or looking to enhance your team's productivity, this episode is your guide to solving inefficiencies and driving success.Visit www.hilarycorna.com/workshop for an example of a Goods & Information Flow.Visit www.HilaryCorna.com/learning-center for free tools and resources.Follow @HilaryCorna on socialTIMESTAMPS[01:20] Why Inefficiencies Are Costly[03:10] Kaizen: A Solution for Efficiency[05:30] Spotting Process Breakdowns[08:00] Practical Steps to Eliminate Waste

  44. 119

    The Art of Engagement with Melanie Balke CEO of EmailMarketers.com

    Is email marketing just sending emails, or is it a dynamic tool for building lasting customer relationships?In this episode, Hilary Corna talks with email marketing strategist Melanie Balke about developing a robust email marketing approach that adapts as a business grows. Melanie shares how to evolve from sending basic campaigns to leveraging advanced segmentation, loyalty programs, and lifecycle optimization. They discuss the role of metrics, how to avoid vanity pitfalls, and the art of balancing promotional content with genuine customer engagement. Whether you're just starting out or looking to refine your email approach, Melanie's insights offer valuable strategies for businesses of any size.TIMESTAMPS    [05:20] The Myth of List Size as a Vanity Metric    [10:45] Creating High-Value Content for Better Engagement    [15:30] Lifecycle Optimization for Customer Conversion    [22:50] Balancing Promotional and Relationship-Driven Emails    [30:10] Advanced Tactics: Integrating SMS and Loyalty Programs    [38:00] Practical Tips for Small and Large BrandsABOUT MELANIE BALKE Melanie Balke is the CEO of EmailMarketers.com and a leading email marketing strategist known for helping e-commerce brands turn email lists into powerful tools for growth. With a focus on lifecycle optimization and smart segmentation, Melanie guides businesses to go beyond vanity metrics, building meaningful customer relationships that drive real conversions. Her data-driven, creative approach has made her a trusted advisor for brands looking to elevate their email marketing strategies.https://www.theemailmarketers.com/

  45. 118

    [SOLO] The Unprofessional Podcast Best Moments

    As we dive into 2025, we’re thrilled to share a special highlight reel from some of our most impactful conversations. This episode is packed with insights, stories, and strategies from incredible minds, offering a rich tapestry of ideas to inspire you.Whether you’re looking to refine processes in your organization or spark fresh perspectives, these snippets have something for everyone. Let’s make 2025 a year of growth and innovation together!Visit www.HilaryCorna.com/learning-center for free tools and resourcesTIMESTAMPS[00:28] Greg Eisen[06:05] Jessica Fialkovich[10:57] Billy Bosch[18:23] Jordan Passman[22:10] Natasha Miller

  46. 117

    [SOLO] Shifting from Manager-Led to Owner-Led

    In this episode, our host, Hilary Corna, delves into a transformative approach to organizational management—shifting from an owner-led to a manager-led business model. This shift allows companies to operate with resilience and scale, independent of constant oversight from their founders or CEOs. Hillary discusses the importance of creating standardized processes, delegating responsibilities effectively, and fostering a culture where systems are seen as empowering rather than restrictive.Through practical advice and real-world examples, she explains how small to medium-sized businesses can develop sustainable structures that free leaders to focus on high-level goals. Learn how these adjustments can drive efficiency, reduce risk, and help CEOs take a step back without compromising the company’s performance. If you're a business leader looking to redefine your relationship with daily operations and embrace true scalability, this episode is packed with actionable insights.Visit www.HilaryCorna.com/learning-center for free tools and resourcesTIMESTAMPS[00:08:01] Shifting from Manager-Led to Owner-Led[00:02:27] Recognizing the Value of Standardized Processes[00:08:34] Delegation as a Strategy for Growth[00:05:59] The Role of Systems in Scaling Operations[00:08:23] Overcoming the "Founder Dependency" Challenge[00:13:08] Practical Steps to Empower Teams[00:10:43] Shifting Focus from Tasks to Management

  47. 116

    [SOLO] Creating a Culture of Growth: Process Improvement for Lasting Impact

    Ever wondered how to create a culture that embraces growth, resilience, and lasting change?In this episode, we dive into the power of process improvement and the impact it can have on both organizations and personal leadership. Returning after a refreshing break, our host brings renewed energy and fresh perspectives, sharing insights on what it takes to lead effectively in a world that demands continuous improvement. We’ll explore strategies to build a process-centered organization, foster resilient leadership, and drive sustainable growth. Whether you're looking to refine your leadership skills or deepen your understanding of structured processes, this episode is packed with actionable insights and inspiration to help you lead with impact and purpose.Visit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS[03:30] Building a Process-Centric Organization[07:45] The Key to Continuous Improvement in Teams[10:10] Leadership Resilience and Personal Growth[13:55] Embracing Change and Expanding Your Impact[16:25] Strategies for Sustainable Organizational Growth[19:40] Resources for Process-Driven Success[22:00] Wrap-Up and Looking Forward

  48. 115

    [SOLO] Process Documentation Done Right: A Guide to Sustainable Improvement

    Why is process documentation often treated as a “one and done” task when it could be an invaluable asset?In this episode, our host dives deep into the purpose and impact of properly documented processes within organizations. Discussing frameworks like EOS and concepts from books like "Scaling Up," the conversation explores why documentation is more than a risk mitigation tool—it’s a foundation for onboarding, training, and sustainable growth. Discover the three main reasons for documenting processes, the pitfalls of viewing it as a checklist item, and how a proactive approach can strengthen resilience in times of change. Whether you’re a leader, manager, or team member, this episode provides insights into making process documentation a living resource for your organization.Visit www.hilarycorna.com/workshop for an example of a Goods & Information FlowVisit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on socialTIMESTAMPS[00:48] Introduction to Process Documentation[02:10] Why Documenting Processes Matters[05:20] How EOS and "Scaling Up" Approach Documentation[09:15] Three Core Reasons for Process Documentation[12:40] The “One and Done” Misconception[16:30] Leveraging Documentation for Onboarding and Training[19:50] Creating a Proactive, Living Document

  49. 114

    The Road to Operational Success with Patrick Wallain of ABLEMKR

    In this episode of the Unprofessional Podcast, host Hilary Corna, best-selling author and former Toyota executive, sits down with Patrick Wallain, CEO and Founder at ABLEMKR. Together, they explore the power of process improvement in transforming organizations.Drawing on Hillary’s 20+ years of experience and Patrick’s leadership insights, they discuss the tools and strategies that drive operational excellence.From the Kaizen approach to practical tips you can apply today, this episode is a must-listen for anyone eager to enhance their organization’s competencies.TIMESTAMPS:[04:25] Challenges of managing thousands of workers[05:00] Insights from Patrick Wallain on leadership[10:49] Future Vision and Next Steps[12:44] The April Maker Journey[26:16] Business Expansion and Growth Strategy[27:46] Don't fall in love with the destination, fall in love with the processABOUT PATRICK WALLAINGrowing up in a design-build family, Patrick was taught early on that hard work pays off. His dad was in a constant search for good subcontractors to work with in home building. Unable to find consistent subs, their family learned and completed all aspects of their spec home builds from earthworks and foundation to shingles and paint.RESOURCESVisit www.hilarycorna.com/workshop for an example of a Goods & Information FlowVisit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on social

  50. 113

    [SOLO] An Introduction to a Goods & Information Flow and How to Use it

    In this episode, Hilary Corna discusses the importance of focusing on consistency to achieve business success. Rather than chasing new ideas or complex systems, Hilary emphasizes the value of mastering the "boring" tasks that truly drive results. Learn how falling in love with routine processes can help you solve key problems and avoid wasting time and resources. If you're looking to streamline your operations and see long-term growth, this episode is for you.TIMESTAMPS[00:23] Tools for Process Improvement: How to Get Started[06:12] Kaizen Leadership: Lessons from Toyota[10:45] The Impact of Process Improvement on Organizational Success[15:30] How to Identify and Eliminate Operational Gaps[21:12] Collaborative Process Improvement: Getting Teams Involved[24:29] The First Step of the PDCA Process: Understanding Current State[30:45] Using Process Flow to Increase Efficiency[35:01] Creating a Competitive Advantage Through Process Excellence[38:11] Diagnosing Process Issues: Using Information Flow to Solve ProblemsRESOURCESVisit www.hilarycorna.com/workshop for an example of a Goods & Information FlowVisit www.HilaryCorna.com/learning-center for free tools and resourcesFollow @HilaryCorna on social

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ABOUT THIS SHOW

Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.

HOSTED BY

Hilary Corna

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Unprofessional currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

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Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to...

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Unprofessional has 50 episodes. Check the episode list to see recent publication dates and frequency.

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Unprofessional is created and hosted by Hilary Corna.
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