EPISODE · Oct 29, 2020
BOTANISTの毎日の「暮らしの質」を高めるCXに注目①
from KARTE CX VOX
１日のライフスタイルデザインをコンセプトに人気のシャンプーやリンスを中心に展開するBOTANISTが展開するCXをご紹介します。 ヘアケアからスキンケアまでユーザーの"毎日"に直結するアイテムを展開する「BOTANIST」毎日使うモノとして、ユーザーの選択肢になっていくためにどんな戦略やブランドコンセプトを掲げているのでしょうか？「BOTANIST」ブランドマネージャーの小林麻美さんにお話を伺いました。
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BOTANISTの毎日の「暮らしの質」を高めるCXに注目①
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