Boundaries, Babies, and Better Ads with Vix Reitano

In this episode of This Mother Means Business, Laura sits down with NYC marketer and Agency 6B founder Vix Reitano to talk building a people-first business, why “business funds families,” and how moms’ intuition translates into bold strategy. We get practical on GEO (Generative Engine Optimization), natural-language content, showing up in ChatGPT/Gemini searches, and the human touches that still move the needle. If you’re a founder juggling motherhood, marketing, and momentum, this one’s your playbook.In this episode you will hear:00:14 – Welcome + why this convo finally happened01:10 – Who is Vix Reitano? (Agency 6B, “Vix the Fix”)02:23 – Year one of motherhood & finding yourself again04:29 – “Business funds families” philosophy05:34 – Why more money in the hands of moms matters08:43 – Intuition, motherhood, and trusting your gut12:35 – Building a business for the family you want13:22 – From TV producer to full-funnel agency (and B2B is still people)17:34 – We’re all in the people business18:13 – GEO (Generative Engine Optimization) and showing up in AI search23:56 – Natural language > jargon (and a quick SEO rewind)25:48 – Alt text, words-first content, and why “ugly ads” words28:27 – How to show up in ChatGPT, Gemini, and beyond31:28 – Old-school moves that still work (podcasts, guest posts, consistency)32:45 – What changed after baby: boundaries, hours, rituals Vix's Links:Instagram: https://www.instagram.com/vixreitano/Website: https://agency6b.com/Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links:• Website • Laura's Instagram • LinkedIn • Facebook • Pinterest • TikTok