"Bowling for big business"

What happens when 4,000 bowlers and 10,000 people descend on two communities? You're about to find out!Join Kathrine Nero & Katy Tigchelaar, West Michigan Sports Commission's Vice President of Operations for an episode that’ll *bowl* you over with great conversation & info about the tourism industry in Western Michigan.With 14 years in the company, Katy Tigchelaar is one of the most senior employees at West Michigan Sports Commission.With that, comes a ton of knowledge. So, we had to pick her brain.But wait! There's more! Sports ETA recently honored WMSC with Event Partnership of the Year (over population 500k). Hear Katy's take on the thousands of people they brought into Grand Rapids and how those 4,000 bowlers fared.