Boys Lie Founders Drop A Masterclass On Celeb Marketing, Building a Cult Brand And Navigating Cancel Culture

An episode of the Female Founder World podcast titled "Boys Lie Founders Drop A Masterclass On Celeb Marketing, Building a Cult Brand And Navigating Cancel Culture" was published on November 10, 2025 and runs 39 minutes.

November 10, 2025 ·39m · Female Founder World

Summary

Boys Lie founders Tori Robinson and Leah O'Malley are on Female Founder World with Jasmine Garnsworthy. Tori and Leah bonded over breakups and set out to create a beauty brand… and it failed. But their miss in beauty became a major hit in fashion, and within two years the business made $5 million in annual revenue. Today the brand’s been worn by everyone from Megan Fox, Bella Hadid, Gigi Hadid, Kim Kardashian and Jessica Alba to Dua Lipa and KATSEYE.  In this episode Tori and Leah spill on building a celebrity fave brand, how they’ve been able to score organic virality, what their team looks like now, the marketing strategy behind their sellout collab drops, and so much more brand-building gold. LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Tori and Leah’s business: https://boyslieofficial.com/ Tori and Leah’s trend forecasting resource recommendation: https://uk.pinterest.com/wgsn_official/ https://www.tiktok.com/@wgsn Tori and Leah’s trend inventory management resource recommendation: https://apparelmagic.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description