Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More

Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.Follow Brad on Twitter: https://twitter.com/bradwolvertonWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Proud to subscribe to newsletter examples on growth.06:06 Recruit through long-term relationships, adaptability, and resilience.09:03 Sam identified talent and facilitated her transition smoothly.11:07 Restructuring Hustle's operations aimed at professionalism.14:54 Consider audience, reach, and differentiation for success.18:34 Expand your network to find credible sources.22:46 New service for non-writing roles, cost-effective talent sourcing.24:01 Clearing the path for talented employees.28:45 Create habit-forming, repeatable content for email success.32:49 Magazines structure: front, feature, fun sections.35:55 HubSpot sought more diverse, experienced talent quickly.38:09 HubSpot's marketing funnel reaches customers effectively.41:37 HubSpot's strategy focuses on audience expansion.43:54 Leverage hustle for cross promotions with newsletters.49:37 Consider potential and be conservative in growth expectations.52:29 Marketing show needed deeper, actionable content.54:11 "Transition from introductions to tactical content."Links Mentionedhttps://newsletterexamples.co/https://twitter.com/bradwolverton