Brainstorming Is Overrated. Here's What Actually Works | Roni Reiter-Palmon

Most people think the hardest part of creativity is coming up with a good idea. Roni Reiter-Palmon's research suggests we are looking in the wrong place entirely.In this episode of the Creativity Dialogues, host Chandana Dixit sits down with Dr. Roni Reiter-Palmon, a leading researcher in industrial and organizational psychology and one of the most influential voices in the science of creative problem solving at the University of Nebraska at Omaha, where she directs the Center for Collaboration Science. While most of the field studies how we generate ideas, Dr. Reiter-Palmon's work points to the quieter step that happens first: how we define and construct the problem in the first place.Drawing on decades of empirical research, she presents a deceptively simple truth. The way you frame a problem shapes everything that follows, and the people who frame problems well consistently produce more original and useful work than those who simply brainstorm harder.